{"id":3531,"date":"2020-02-07T09:26:06","date_gmt":"2020-02-07T08:26:06","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3531"},"modified":"2020-12-10T12:54:23","modified_gmt":"2020-12-10T11:54:23","slug":"how-to-create-a-better-app-ui-and-ux-design","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/","title":{"rendered":"How to Create a Better App UI and UX Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There is no doubt in the fact that mobile apps have penetrated every sphere of our life, including even some of the innermost recesses of our daily life. Yes, for a modern person living an urban life without mobile apps is unthinkable. From working as a ready to use organizer and productive tool for all-day to tasks to using apps for highly professional and enterprise-tasks such as customer relationship management and project coordination, mobile apps are pretty much into everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not all mobile apps are equally successful and engaging enough for the audience principally because if the fault lines in user interface and user experience. This is why UI\/UX experts are always after finding the most relevant and time-tested design principles used for other successful apps.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3545 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/phone-793046_1920-1024x680.jpg\" alt=\"UI\/UX design process\" width=\"760\" height=\"505\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/phone-793046_1920-1024x680.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/phone-793046_1920-300x199.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/phone-793046_1920-768x510.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/phone-793046_1920.jpg 1920w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here we are going to explain the key steps in the UI\/UX design process of an app.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/#1_Carry_out_an_extensive_UX_research\" title=\"1.\u00a0Carry out an extensive UX research\">1.\u00a0Carry out an extensive UX research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/#2_Developing_A_User_Persona\" title=\"2. Developing A User Persona\">2. Developing A User Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/#3_Creating_Wireframes_and_Prototypes\" title=\"3. Creating Wireframes and Prototypes\">3. Creating Wireframes and Prototypes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/#4_Build_an_MVP_app\" title=\"4. Build an MVP app\u00a0\">4. Build an MVP app\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Carry_out_an_extensive_UX_research\"><\/span><span style=\"font-weight: 400;\"><strong>1.<\/strong>\u00a0<\/span><b>Carry out an extensive UX research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For any development initiative, it is imperative to know about the user expectations and the value they need from your app. This requires carrying out extensive user research and finding the user categories and their respective preferences and attributes. Based on these user-specific attributes, you can fine-tune your app idea, shape the app design, and build the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now the question is how to go about <a href=\"https:\/\/blog.getsocial.im\/research-and-design-how-ux-research-can-lead-to-a-successful-mobile-app\/\">UX research<\/a> really? There are standard methods and procedures used by too many successful apps that you can follow and learn from. For user research, you should gather as much relevant information as possible regarding your target users, the companies in competition, the overall market dynamics, etc.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3549 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/david-travis-WC6MJ0kRzGw-unsplash-1024x683.jpg\" alt=\"user research for better user experience\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/david-travis-WC6MJ0kRzGw-unsplash-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/david-travis-WC6MJ0kRzGw-unsplash-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/david-travis-WC6MJ0kRzGw-unsplash-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/david-travis-WC6MJ0kRzGw-unsplash-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the most trusted methods to carry out successful user research.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desk research is the method to gather in-depth knowledge and information about the User Experience design done by apps in the past. This will give you a solid idea about the prevailing<\/span><a href=\"https:\/\/www.cerdonis.tech\/blogs\/the-process-of-mobile-app-designing\/\"> <span style=\"font-weight: 400;\">UX design principles<\/span><\/a><span style=\"font-weight: 400;\"> in the market.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The second method refers to the evaluation of the UX of a digital app by experts to find a variety of usability issues and UX shortcomings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The third and most crucial method is to analyze the competitor apps to evaluate the strong and weak points of the respective apps. Based on this evaluation, a better app development strategy can be reached upon.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The next important step is to carry out in-depth interviews with potential users to find out the shortcomings and issues from the user\u2019s point of view. It is a structured interview run by a UX researcher with potential users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another important step is to carry out an analysis of the behavioral data of the users. By analyzing user behavior while using an app, the UX researcher can easily know where the UX can be further fine-tuned or designed better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/capturly.com\/features\/heatmaps\">Heatmap analysis<\/a> is also a great method to know how users are able to use the app to achieve their user goals. The heatmap analysis clearly shows the user actions like the cursor movements, clicks, and eye movements in the user journey through the app.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validating the product idea is another important method to validate the final design and its implementation. This validation actually tests whether the app product has any scope of market success.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, while all of these research methods are considered effective, making a choice among them depends on a variety of factors like the app budget, the stage of development, the complexity of the app, and the planned time of launch.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3544 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/whatsapp-interface-1660652_1280-1024x587.png\" alt=\"user experience research\" width=\"760\" height=\"436\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/whatsapp-interface-1660652_1280-1024x587.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/whatsapp-interface-1660652_1280-300x172.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/whatsapp-interface-1660652_1280-768x440.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/whatsapp-interface-1660652_1280.png 1280w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Developing_A_User_Persona\"><\/span><b>2. Developing A User Persona<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that extensive and in-depth user research has provided you all the relevant insights about the user expectations, faultlines, and the pitfalls of the design, it is time to utilize this user research data into workable UX design methods. Well, on the basis of user research data, you first need to create a user persona for your app.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">User personas are fictional characters who represent the actual user types for your app.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"> Naturally, user personas share all the different behavioral attributes and characteristics of the actual users. It would help if you created the persona based on all the information, and insights that you have collected through the user research methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would help if you designed the user personas based on the user-objectives, user behavior, their preferences, and their pain points as envisaged by your user research. The sole goal of creating the user persona is to incorporate the specific personality attributes to the scheme of things for UX design in a user-centric manner.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3546 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/customers-users-color-wheel-6231-1024x683.jpg\" alt=\"how to find users\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/customers-users-color-wheel-6231-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/customers-users-color-wheel-6231-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/customers-users-color-wheel-6231-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/customers-users-color-wheel-6231-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Creating_Wireframes_and_Prototypes\"><\/span><b>3. Creating Wireframes and Prototypes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now by building user persona, you have progressed towards building the actual app by incorporating all the insights about your target users. User persona will continue to guide you regarding the UX design decisions. But you need to validate the app UI\/<a href=\"https:\/\/capturly.com\/blog\/how-to-create-wireframes\/\">UX design through wireframes<\/a> or prototypes.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Wireframes or prototypes are nothing but a rough sketch of the intended app design that shows the UI design screen by screen. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Wireframes are created to give a clear idea about the app design and how it is going to work. The wireframes and prototypes help to evaluate the design shortcomings and areas where the design needs further tuning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now coming to prototyping tools, simple pencil and paper can be enough to give a shape to your app idea. But for incorporating more details and a lot of specific attributes, you can use quality prototyping tools such as Sketch, Adobe XD, and a few others.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3547 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/ux-store-ukeUH3KbMWU-unsplash-1024x1024.jpg\" alt=\"wireframes UX UI\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/ux-store-ukeUH3KbMWU-unsplash-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/ux-store-ukeUH3KbMWU-unsplash-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/ux-store-ukeUH3KbMWU-unsplash-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/ux-store-ukeUH3KbMWU-unsplash-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Build_an_MVP_app\"><\/span><b>4. Build an MVP app\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final step is to build a basic app by following the principle of Minimum Viable Product (MVP). <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">MVP approach to app development always helps you to stay focused on the usability from the very beginning while remaining open to constant iteration and improvement.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You can just start with the basic design and a few most relevant features that together make the value proposition for your app. Thereafter, based upon user feedback and market receptivity, you can iterate and bring in new features as well as design elements to shape the app over time. This approach will help you launch the app faster while always helping you to improve the app with new features and design changes.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3548 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/yura-fresh-n31x0hhnzOs-unsplash-1024x576.jpg\" alt=\"app UX UI design\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/yura-fresh-n31x0hhnzOs-unsplash-1024x576.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/yura-fresh-n31x0hhnzOs-unsplash-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/yura-fresh-n31x0hhnzOs-unsplash-768x432.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h4><b>Conclusion<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Did we miss anything? Probably not, because for a successful app startup to make a beginning, these key stages are obvious and cannot be compromised with. These are the steps that will provide your app UX design a strong foundation.<\/span><\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:2px;border-color:#999999\"><\/div>\n<p><em>Author Bio<\/em><b>:\u00a0<\/b><span style=\"font-weight: 400;\">Juned Ghanchi CEO and co-founder at<\/span><a href=\"https:\/\/www.indianappdevelopers.com\/\"> <span style=\"font-weight: 400;\">IndianAppDevelopers<\/span><\/a><span style=\"font-weight: 400;\">, a top mobile app development company in India known for developing cutting edge iOS and Android platform based apps. Juned has extensive experience in lead generation and <\/span><span style=\"font-weight: 400;\">marketing technology.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt in the fact that mobile apps have penetrated every sphere of our life, including even some of the innermost recesses of our daily life. Yes, for a modern person living an urban life without mobile apps is unthinkable. From working as a ready to use organizer and productive tool for all-day<\/p>\n","protected":false},"author":28,"featured_media":3532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Better App UI and UX Design - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Great user interface and user experience are essential factors in app development. 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