{"id":3497,"date":"2020-02-14T10:10:42","date_gmt":"2020-02-14T09:10:42","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3497"},"modified":"2020-05-08T12:06:49","modified_gmt":"2020-05-08T10:06:49","slug":"shopify-vs-magento-which-e-commerce-platform-is-best-and-why","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/","title":{"rendered":"Shopify Vs. Magento: Which E-Commerce Platform is best and why?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The failure or success of any online brand in the current times depends upon the e-commerce platform it works upon. Amidst a plethora of <a href=\"https:\/\/redstagfulfillment.com\/ecommerce-platform-best-business\/\">e-commerce platforms<\/a>, the two most sought-after ones are Shopify and Magento.<\/span><span style=\"font-weight: 400;\">\u00a0These two platforms often get rutted against one another but in reality, these are very different from each other. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we have penned down the <\/span><b>Shopify vs Magento<\/b><span style=\"font-weight: 400;\"> comparisons that will help you in making an informed decision in context to your preferred e-commerce platform.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#1_Focusing_on_the_pros_cons\" title=\"1. Focusing on the pros &amp; cons\">1. Focusing on the pros &amp; cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#Shopify_Pros\" title=\"Shopify Pros\">Shopify Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#Shopify_Cons\" title=\"Shopify Cons\">Shopify Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#Magento_Pros\" title=\"Magento Pros\">Magento Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#Magento_Cons\" title=\"Magento Cons\">Magento Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/shopify-vs-magento-which-e-commerce-platform-is-best-and-why\/#2Comparing_Magento_and_Shopify_based_on_features\" title=\"2.Comparing Magento and Shopify based on features\">2.Comparing Magento and Shopify based on features<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Focusing_on_the_pros_cons\"><\/span><b>1. Focusing on the pros &amp; cons<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1809 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/shopify-ipo-blog-banner-e1579690624462.png\" alt=\"logo of shopify webshop engine\" width=\"760\" height=\"319\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shopify_Pros\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Shopify Pros<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Among the many <\/span><b>Shopify features <\/b><span style=\"font-weight: 400;\">that attract customers the most is that there are more than 100 storefront themes. The themes can robotically optimize for varied screen sizes &amp; devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When someone asks <\/span><b>what is Shopify<\/b><span style=\"font-weight: 400;\">, the answer that can arrest the attention of various online businesses is that the platform has its own App Store. Shopify is an all-inclusive website builder with its massive App store that enhances the functionality of all online portals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can emphasize more on generating sales as with Shopify you will never get stuck with its 24\/7 support. There are options for email functionality, live chat, and phone support.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Shopify_Cons\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Shopify Cons<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to engage in narrowing down your choices as only 10 themes come for free.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is important to be choosy regarding the applications your store can actually benefit from. This is important because your store can feel quite complex with the integration of a lot of applications. The quickest thing to do is incorporate the Instagram feed for displaying products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is a transaction fee charged which is the only <\/span><b>Shopify monthly cost<\/b><span style=\"font-weight: 400;\"> for every sale you need to bear. However, this will decrease as you start investing in inclusive plans.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1806 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/magento-1024x493.png\" alt=\"logo of magento\" width=\"760\" height=\"366\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/magento-1024x493.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/magento-300x144.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/magento-768x370.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/magento.png 1400w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Magento_Pros\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Magento Pros<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Running an active e-commerce store can pose many challenges on a regular basis. When stuck simply post your query in the Magento forum and you will be bestowed with a simple explanation and serve your purpose. Along with this if you download the <\/span><b>Magento community edition<\/b><span style=\"font-weight: 400;\">, not only you can get a hold of a plethora of features but you can keep technical difficulties at bay.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes online merchants more inquisitive about <\/span><a href=\"https:\/\/magenticians.com\/what-is-magento\/\"><b>what is Magento<\/b><\/a><span style=\"font-weight: 400;\"> is that it is a very flexible platform with zero limitations. You just need to be insightful about some codes and you are good to go for designing your store with a personal touch. This is where the <\/span><b>Shopify vs Magento <\/b><span style=\"font-weight: 400;\">contrast sweeps in as with Shopify, you can attain your desired site designs even if you do not know much of coding.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accessible in public domain, <\/span><b>Magento open source<\/b><span style=\"font-weight: 400;\"> feature makes it within the means of most people.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Magento_Cons\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Magento Cons<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <\/span><b>Magento marketplace<\/b><span style=\"font-weight: 400;\"> is not for the technologically challenged individuals. Sound coding knowledge is a must for operating <\/span><b>Magento platform<\/b><span style=\"font-weight: 400;\">. When speaking about\u00a0 <\/span><b>Shopify vs Magento <\/b><span style=\"font-weight: 400;\">difference, Shopify incorporates an upfront site-building experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building a <\/span><b>Magento website<\/b><span style=\"font-weight: 400;\"> is a time-consuming process as the Magento\u2019s interface is not so simple. It will take you a couple of hours for modifying those code lines for attaining a site that you exactly desire.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When contemplating between <\/span><b>Magento or Shopify<\/b><span style=\"font-weight: 400;\">, you might find yourself sticking less to Magento as there are pricey app &amp; hosting costs included. Some applications are free but the best ones come with an installation fee.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2Comparing_Magento_and_Shopify_based_on_features\"><\/span><b>2.Comparing Magento and Shopify based on features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#e56a06;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ff8420;border-color:#ffffec;color:#ffffff;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\">Inventory management<\/div><\/div>\n<p>The Shopify programming language is something that is like Liquid and it facilitates faster integration. Your store can carry unlimited products which are a very big benefit for buyers. With Magento as well, there are options to sell an unrestricted amount of products but it does not facilitate direct assimilation to dropshipping inventory applications such as Oberlo.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e56a06;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ff8420;border-color:#ffffec;color:#ffffff;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\">Condition for discount codes and coupons\u00a0<\/div><\/div>\n<p>There are no inclusions of discount codes and coupons in Shopify\u2019s Lite plan but it is included in every other plan. But discount code &amp; calculation functionality fabrication is possible under Magento from the very beginning. So in the competition of Shopify vs Magento, in the aspect of coupon code creation, Magento wins.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e56a06;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ff8420;border-color:#ffffec;color:#ffffff;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\">Add-ons &amp; Apps<\/div><\/div>\n<p>There are 100+ Shopify add ons &amp; applications that assist in the enhancement of online store functionalities in numerous ways. Be it loyalty programs or email marketing, there are apps for everything in Shopify. When it comes to Magento, there are an outstanding amount of 5000+ add one and applications. The platform\u2019s nature is community-driven &amp; large which is why this is possible.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e56a06;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ff8420;border-color:#ffffec;color:#ffffff;border-radius:1px;-moz-border-radius:1px;-webkit-border-radius:1px;\">SEO capabilities<\/div><\/div>\n<p>Although this article is about Shopify vs Magento, the one point where both these platforms merge is SEO. Yes, that is true. Both platforms are equipped with wide-ranging SEO capabilities. There is the presence of robust SEO benefits &amp; features that will assist you in driving better organic traffic to your online store through scoring &amp; search engines.<\/p>\n<h3><b>Shopify vs Magento: What do you choose?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Both Magento &amp; Shopify are extremely robust e-commerce platforms. However, if talking about the <\/span><b>Shopify vs Magento <\/b><span style=\"font-weight: 400;\">distinction, Shopify is easier to use. Because it incorporates a fully managed &amp; hosted service. Magento though free will pose challenges for not so tech-savvy people as it requires you to complete the software installation process yourself.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">While Magento is suitable for complex e-commerce websites, Shopify comes with a vice-like grip over the platform market that surrounds the \u201call-in-one, hosted\u201d realm.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Shopify is designed to function solely for your business growth as it streamlines daily activities like application maintenance &amp; integration.\u00a0<\/span><span style=\"font-weight: 400;\">Magento is an experience-driven e-commerce platform for small businesses that are experiencing rapid growth.<\/span><\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:2px;border-color:#999999\"><\/div>\n<p><span style=\"font-weight: 400;\"><em>Author Bio<\/em>: Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best <a href=\"https:\/\/www.21twelveinteractive.com\/mobile-app-development\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.21twelveinteractive.com\/mobile-app-development\/&amp;source=gmail&amp;ust=1579596581384000&amp;usg=AFQjCNHR2Ipfz2A-b6tcRI-MQlHGgex3lA\">mobile app development companies\u00a0<\/a>in India and the USA. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the <a href=\"https:\/\/www.topmobileappdevelopmentcompany.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.topmobileappdevelopmentcompany.com\/&amp;source=gmail&amp;ust=1579596581384000&amp;usg=AFQjCNE_TTi7jgjrG-SnaOmPxZfmyVK46A\">Top Mobile App Development Companies<\/a>. Follow him on <a href=\"https:\/\/twitter.com\/manan_ghadawala\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/manan_ghadawala&amp;source=gmail&amp;ust=1579596581384000&amp;usg=AFQjCNFkmj2WKLe_MLF2wtNlH4UuHI7Ang\">Twitter<\/a> | <a href=\"https:\/\/www.facebook.com\/manan.ghadawala\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/manan.ghadawala&amp;source=gmail&amp;ust=1579596581384000&amp;usg=AFQjCNEr-DiNvNHJ2vvHgYvMLakNSlox7A\">Facebook<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/manan-ghadawala\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/manan-ghadawala&amp;source=gmail&amp;ust=1579596581384000&amp;usg=AFQjCNEPp9I-yIZ8O-MG7kJhUNkTyrCeFg\">LinkedIn<\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The failure or success of any online brand in the current times depends upon the e-commerce platform it works upon. Amidst a plethora of e-commerce platforms, the two most sought-after ones are Shopify and Magento.\u00a0These two platforms often get rutted against one another but in reality, these are very different from each other. In this<\/p>\n","protected":false},"author":28,"featured_media":3558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify Vs. 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