{"id":3495,"date":"2020-01-24T12:17:10","date_gmt":"2020-01-24T11:17:10","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3495"},"modified":"2022-09-19T17:39:08","modified_gmt":"2022-09-19T15:39:08","slug":"16-e-commerce-trends-for-2020","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/","title":{"rendered":"16 E-Commerce Trends for 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">New year. New me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At least, that\u2019s what you want for your e-commerce store. Of course, like all resolutions in the new year, it\u2019s easier said than done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you find yourself struggling with how to bring your website into 2020 and are unsure how to of new ways you can delight your customers, then it\u2019s time you considered implementing these 16 e-commerce trends for 2020.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/HyDfNCZlTn5iU\/giphy.gif\" alt=\"e-commerce trends for 2020\" width=\"249\" height=\"187\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#1_Easy_shopping_on_mobile\" title=\"1. Easy shopping on mobile\">1. Easy shopping on mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#2_Advanced_mobile_payments\" title=\"2. Advanced mobile payments\">2. Advanced mobile payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#3_Voice_e-commerce_via_smart_speakers\" title=\"3. Voice e-commerce via smart speakers\">3. Voice e-commerce via smart speakers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#4_More_advanced_chatbots\" title=\"4. More advanced chatbots\">4. More advanced chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#5_Integration_with_AI_and_Machine_Learning\" title=\"5. Integration with AI and Machine Learning\">5. Integration with AI and Machine Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#6_Cutting-edge_virtual_reality\" title=\"6. Cutting-edge virtual reality\">6. Cutting-edge virtual reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#7_Heightened_personalization\" title=\"7. Heightened personalization\">7. Heightened personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#8_Demand_for_advanced_trust_and_privacy\" title=\"8. Demand for advanced trust and privacy\">8. Demand for advanced trust and privacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#9_IoT_integration\" title=\"9. IoT integration\">9. IoT integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#10_More_subscription-based_opportunities\" title=\"10. More subscription-based opportunities\">10. More subscription-based opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#11_Increased_importance_towards_video\" title=\"11. Increased importance towards video\">11. Increased importance towards video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#12_Decrease_in_unexpected_fees_at_checkout\" title=\"12. Decrease in unexpected fees at checkout\">12. Decrease in unexpected fees at checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#13_Financing_options_for_bigger_purchases\" title=\"13. Financing options for bigger purchases\">13. Financing options for bigger purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#14_Increase_in_free_and_fast_shipping_to_compete_with_Amazon_Prime\" title=\"14. Increase in free and fast shipping to compete with Amazon Prime\">14. Increase in free and fast shipping to compete with Amazon Prime<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#15_Better_and_easier_return_policies\" title=\"15. Better and easier return policies\">15. Better and easier return policies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/capturly.com\/blog\/16-e-commerce-trends-for-2020\/#16_Brands_focusing_on_sustainability\" title=\"16. Brands focusing on sustainability\">16. Brands focusing on sustainability<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Easy_shopping_on_mobile\"><\/span><span style=\"font-weight: 400;\">1. Easy shopping on mobile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We already know that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">50% of web traffic<\/span><\/a><span style=\"font-weight: 400;\"> comes from mobile devices, so in 2020 brands must make it easier to shop on mobile. For the most part, those using mobile to shop spend less time on-site, visit fewer pages each time they\u2019re on a website, and have higher bounce rates.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Whether that be faster load time, better visuals, or a <a href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/\">faster checkout experience<\/a>, make the most out of your mobile site.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Advanced_mobile_payments\"><\/span><span style=\"font-weight: 400;\">2. Advanced mobile payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One sure-fire way to improve on the customer\u2019s experience on mobile is to offer advanced mobile payment options. This includes e-wallets and saved credit cards. China is leading the pack with this e-commerce trend, as the apps WeChat and Alipay have over 1 billion users each.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason why Amazon is so popular when it comes to online purchases &#8212; you can save your billing and shipping information in your account so it\u2019s easy to checkout. For 2020, look into services like <\/span><a href=\"https:\/\/learn.g2.com\/apple-pay\"><span style=\"font-weight: 400;\">Apple Pay<\/span><\/a><span style=\"font-weight: 400;\">, Paypal, and Amazon checkout. Doing so could also lessen how many of your customers experience <\/span><a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\"><span style=\"font-weight: 400;\">cart abandonment<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3526 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/rahul-chakraborty-xsGxhtAsfSA-unsplash-1024x1024.jpg\" alt=\"mobile payment in e-commerce\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/rahul-chakraborty-xsGxhtAsfSA-unsplash-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/rahul-chakraborty-xsGxhtAsfSA-unsplash-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/rahul-chakraborty-xsGxhtAsfSA-unsplash-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/rahul-chakraborty-xsGxhtAsfSA-unsplash-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On a similar note, make sure your brand is making the most of <\/span><a href=\"https:\/\/www.g2.com\/categories\/shopping-cart\"><span style=\"font-weight: 400;\">shopping cart software<\/span><\/a><span style=\"font-weight: 400;\"> to increase all of your e-commerce conversions in 2020. This will allow your customers to choose more than one item to purchase at once, collect payment and shipping details faster, and send emails or <a href=\"https:\/\/www.candybar.co\/blog\/text-message-marketing-examples\/\">text messages<\/a> to confirm when an order was received.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Voice_e-commerce_via_smart_speakers\"><\/span><span style=\"font-weight: 400;\">3. Voice e-commerce via smart speakers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More and more people are using voice assistant\u2019s like Apple\u2019s Siri, Google\u2019s Assistant, and Amazon\u2019s Alexa, so in 2020 it\u2019s time for your business to start thinking about how you can capitalize on the popularity of these devices, especially since voice shopping is set to reach <\/span><a href=\"https:\/\/www.retailtouchpoints.com\/resources\/voice-shopping-could-reach-40-billion-globally-by-2022\"><span style=\"font-weight: 400;\">$40 billion by 2022<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Consider the ways you can implement smart speakers into your 2020 strategy. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Using a voice assistant to complete a purchase is perfect for those who love multitasking, as it doesn\u2019t require using a mouse or keyboard, and you can do it on the go.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_More_advanced_chatbots\"><\/span><span style=\"font-weight: 400;\">4. More advanced chatbots<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gone are the days where a <\/span><a href=\"https:\/\/www.g2.com\/categories\/chatbots\"><span style=\"font-weight: 400;\">chatbot<\/span><\/a><span style=\"font-weight: 400;\"> can strictly answer a yes or no question. Or at least, this kind of chatbot should be gone from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, there is more than one way to <\/span><a href=\"https:\/\/learn.g2.com\/how-to-build-a-chatbot\"><span style=\"font-weight: 400;\">build a chatbot<\/span><\/a><span style=\"font-weight: 400;\">, but no matter which way you choose, make sure that it can answer the tough questions your customers have, as well as guide them through the shopping process. Your customers are busy, and when they have a question, they don\u2019t want to wait for a reply to an email or talk to someone on the phone. They want to go to your website and get it handled fast.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3520 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/1.png\" alt=\"advanced chatbots\" width=\"716\" height=\"672\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/1.png 716w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/1-300x282.png 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Integration_with_AI_and_Machine_Learning\"><\/span><span style=\"font-weight: 400;\">5. Integration with AI and Machine Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to understanding the needs of a customer, technology is your best friend. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Most specifically the advanced technology that goes hand-in-hand with artificial intelligence and <\/span><a href=\"https:\/\/www.g2.com\/categories\/machine-learning\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The two together make one of the hottest trends in e-commerce, as they assist in making purchasing a more personal experience. We see it on almost every website as we return to make a second and third purchase. For instance, when you go onto Amazon, you always see the \u201cRecommended For You\u201d portion, which is personalized for you based on your past purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Machine learning can also allow for more relevant results in a website\u2019s search bar, as they can also be tailored based on the profile of the customer.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3521 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/2-1024x258.png\" alt=\"Integration with AI and Machine Learning\" width=\"760\" height=\"191\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/2-1024x258.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/2-300x76.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/2-768x194.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Cutting-edge_virtual_reality\"><\/span><span style=\"font-weight: 400;\">6. Cutting-edge virtual reality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine trying on a product before purchasing it, all from the comfort of your own home. That\u2019s where <\/span><a href=\"https:\/\/www.g2.com\/categories\/virtual-reality\"><span style=\"font-weight: 400;\">virtual reality<\/span><\/a><span style=\"font-weight: 400;\"> comes into play. For instance, when a potential customer goes to Sephora\u2019s website, they can virtually try on the lipstick they are interested in purchasing. On the Ikea app, users can upload a photo of their living space to see how a piece of furniture will look before purchasing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your product can benefit from customers virtually testing it before buying, then 2020 is the time for your brand to implement virtual reality to your website.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3522 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/3-1024x645.png\" alt=\" Cutting-edge virtual reality\" width=\"760\" height=\"479\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/3-1024x645.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/3-300x189.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/3-768x484.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Heightened_personalization\"><\/span><span style=\"font-weight: 400;\">7. Heightened personalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/www.g2.com\/categories\/e-commerce-platforms\"><span style=\"font-weight: 400;\">e-commerce platforms<\/span><\/a><span style=\"font-weight: 400;\"> create a shopping experience that is personalized to each customer, then each person on your website feels seen and heard &#8212; in the best possible way. Never take a one-size-fits-all approach, as each person is going to want something different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider how you can personalize different elements of your business, from on-site browsing to social media activity, and even paid ads. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Make sure the customer feels like you know them and are working to address their unique needs.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"8_Demand_for_advanced_trust_and_privacy\"><\/span><span style=\"font-weight: 400;\">8. Demand for advanced trust and privacy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the end of the day, customers want a brand they can trust, not only when it comes to quality products and services, but also with their personal information, like their address and credit card number.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3527 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/bernard-hermant-OLLtavHHBKg-unsplash-952x1024.jpg\" alt=\"trust and privacy in e-commerce\" width=\"760\" height=\"817\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/bernard-hermant-OLLtavHHBKg-unsplash-952x1024.jpg 952w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/bernard-hermant-OLLtavHHBKg-unsplash-279x300.jpg 279w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/bernard-hermant-OLLtavHHBKg-unsplash-768x826.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Is your business doing enough to ensure that your customers believe you to be trustworthy? Or at you moments away from experiencing a data breach?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_IoT_integration\"><\/span><span style=\"font-weight: 400;\">9. IoT integration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I previously mentioned smart speakers an e-commerce trend for 2020, but what if you took it one step further and considered <\/span><a href=\"https:\/\/www.g2.com\/categories\/iot-platforms\"><span style=\"font-weight: 400;\">IoT<\/span><\/a><span style=\"font-weight: 400;\"> integration with devices like appliances, smartwatches, and cars?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this may sound too futuristic, utilizing these devices is just another way for your business to reach a profit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_More_subscription-based_opportunities\"><\/span><span style=\"font-weight: 400;\">10. More subscription-based opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can get almost anything delivered to your door. Groceries with HelloFresh, beauty products with Boxycharm, clothing, and accessories with Stitch Fix, and that\u2019s just to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are willing to pay a few more dollars when it comes to the convenience factor of items being sent right to them. The right <\/span><a href=\"https:\/\/www.g2.com\/categories\/subscription-management\"><span style=\"font-weight: 400;\">subscription management software<\/span><\/a><span style=\"font-weight: 400;\"> can help your business implement this strategy with the aim of guaranteed monthly revenue, targeting a specific audience, and creating various monthly plans.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3523 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/4-1024x558.png\" alt=\"More subscription-based opportunities\" width=\"760\" height=\"414\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/4-1024x558.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/4-300x164.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/4-768x419.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Increased_importance_towards_video\"><\/span><span style=\"font-weight: 400;\">11. Increased importance towards video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few ways your brand can work towards incorporating more video onto your e-commerce website in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you can show your product or service in action. If your website sells clothing, show a model wearing your most popular dress or sporting a newly released shoe design. Or, consider implementing video reviews! <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">That way a customer can see what a real user had to say about the product. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Utilizing <\/span><a href=\"https:\/\/www.g2.com\/categories\/consumer-video-feedback\"><span style=\"font-weight: 400;\">consumer video feedback software<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to get this idea off the ground!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, video reviews are a great way for your brand to increase the number of reviews on your product and try to entice customers to leave a review after their purchase.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3524 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/5-1024x885.png\" alt=\"Increased importance towards video\" width=\"760\" height=\"657\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/5-1024x885.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/5-300x259.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/5-768x664.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/5.png 1654w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Decrease_in_unexpected_fees_at_checkout\"><\/span><span style=\"font-weight: 400;\">12. Decrease in unexpected fees at checkout<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing a shopper hates more than getting to the checkout page only to see their total get hiked way up because of unexpected fees. Be upfront with your customers before they reach the final stage of the purchasing process about your fees, prices, and business practices. Some websites even let customers enter their zip code to calculate these fees before they reach this stage, which offers up complete transparency.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Financing_options_for_bigger_purchases\"><\/span><span style=\"font-weight: 400;\">13. Financing options for bigger purchases<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all of your customers are going to be able to pay off their purchase in one swift motion, especially if your business offers big-ticket items &#8212; like furniture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those larger purchases, provide additional financing options in 2020. Since customer financing has shown an <\/span><a href=\"https:\/\/www.webecommercepros.com\/ecommerce-financing-solutions\"><span style=\"font-weight: 400;\">increase conversion rate by up to 25%<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s vital that your business doesn\u2019t miss out on this revenue potential.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Increase_in_free_and_fast_shipping_to_compete_with_Amazon_Prime\"><\/span><span style=\"font-weight: 400;\">14. Increase in free and fast shipping to compete with Amazon Prime<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another major pitfall of shopping online: having to wait for your purchase to arrive. This is why Amazon Prime is so popular, as it gets the products customers purchase to their door in record time. Plus, they also offer free shipping, which is something <a href=\"https:\/\/savemycent.com\/blog\/ecommerce-statistics\/\">80% of customers value<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">and are beginning to expect, especially on orders over a certain amount.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3528 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/amazon-prime-1024x342.png\" alt=\"free and fast shipping in e-commerce\" width=\"760\" height=\"254\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/amazon-prime-1024x342.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/amazon-prime-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/amazon-prime-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/amazon-prime.png 1040w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t exploring a free shipping option, 2020 is the perfect time to start exploring ways that this could be costing you sales. You should also offer options for customers to choose how quickly they need their product with a set price attached.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Better_and_easier_return_policies\"><\/span><span style=\"font-weight: 400;\">15. Better and easier return policies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One aspect of an e-commerce store that may stop a customer from making a purchase is a return policy that is less than ideal. No one enjoys going through the hassle of returning a product bought online, so much so that it can affect whether or not a purchase is made in the first place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a brick-and-mortar store, it\u2019s obvious that you should allow online returns in-store, but in 2020, consider also implementing free shipping on returns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Brands_focusing_on_sustainability\"><\/span><span style=\"font-weight: 400;\">16. Brands focusing on sustainability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all want to save the world, right? Well in 2020, consider how your brand can focus on environmental sustainability.\u00a0 Tell your customers how you\u2019re making moves to go green on your website, whether that be with your shipping materials, how your business operates, or the items used to make your products.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3525 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/6-1024x818.png\" alt=\"focusing on sustainability\" width=\"760\" height=\"607\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/6-1024x818.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/6-300x240.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/6-768x613.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Shop til you drop<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the new year, it\u2019s all about putting your customer\u2019s wants and needs first. When these new trends for 2020 are rolled out within your e-commerce site, you are sure to see an increase in customer satisfaction. After all, who is going to say no to a shopping experience that\u2019s easy, quick, and painless? Sign me up.<\/span><\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:2px;border-color:#999999\"><\/div>\n<p><span style=\"font-weight: 400;\"><em>Author Bio<\/em>: Mara Calvello is a Senior Content Marketing Specialist at <\/span><a href=\"http:\/\/g2.com\/\"><span style=\"font-weight: 400;\">G2<\/span><\/a><span style=\"font-weight: 400;\">. In her spare time, she&#8217;s typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. Connect with Mara on <a href=\"https:\/\/twitter.com\/mara_calv\">Twitter<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New year. New me. At least, that\u2019s what you want for your e-commerce store. Of course, like all resolutions in the new year, it\u2019s easier said than done.\u00a0 If you find yourself struggling with how to bring your website into 2020 and are unsure how to of new ways you can delight your customers, then<\/p>\n","protected":false},"author":28,"featured_media":3530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 E-Commerce Trends for 2020 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"New year in the e-commerce business. What your customers want and need. 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