{"id":3493,"date":"2020-01-17T14:55:29","date_gmt":"2020-01-17T13:55:29","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3493"},"modified":"2024-03-19T10:37:26","modified_gmt":"2024-03-19T09:37:26","slug":"how-to-create-a-well-performing-landing-page-with-wordpress","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-create-a-well-performing-landing-page-with-wordpress\/","title":{"rendered":"5 Tips How to Design and Create a Landing Page with WordPress"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you looking for marketing strategies to promote your online business? Try creating a landing page to help you increase brand awareness and conversion rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It lets you focus on promoting a specific campaign or product. Plus, you\u2019ll be able to gather demographic data from your visitors to target your audience. The best part is, you can make as many landing pages as you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, a functioning leading page won\u2019t just pop up on its own. In this article, you\u2019ll learn the best practices to <a href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/\">create a well-performing landing page<\/a>. There are also tips if you\u2019re a WordPress user. So read on to find out!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a Landing Page?<\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">A landing page is a standalone web page that has a single goal \u2014 promote a particular product or generate leads.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"> It\u2019s realized through a call-to-action button or a sign-up form. Unlike the homepage, it rarely contains menus, links, or navigation bars.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some do include a top navigation bar. It has links directing the visitors either to a different page or a section within the landing page. These links, however, still relate to the offered product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Freshsales\u2019 landing page contains links to its software\u2019s overview, features, price, and customer reviews.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3508 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-5-1024x385.png\" alt=\"landing page example\" width=\"760\" height=\"286\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-5-1024x385.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-5-300x113.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-5-768x288.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-5.png 1347w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are the two common types of landing pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Click-through<\/b><span style=\"font-weight: 400;\"> \u2014 meant to sell products or services with an enticing offer in return, like discounts or free trials. These pages ideally have a call-to-action button, like Sign Up Now, Get 30 Days Free, and so on. It will then lead the visitors to either the shopping cart or PayPal page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lead-generation <\/b><span style=\"font-weight: 400;\">\u2014 usually contains a sign-up form to collect information from potential customers, such as names and email addresses, which can be used for email marketing. Often, site owners offer newsletter subscriptions, eBooks or demos of their products, in exchange for the data.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to Create a Landing Page with WordPress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The following tips will show you how to plan, build, design a <a href=\"https:\/\/landingi.com\/blog\/landing-pages-vs-homepages\">full-functioning landing page<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Focus on One Offer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, <a href=\"https:\/\/www.mailmunch.com\/landing-pages\">landing pages<\/a> are designed to make visitors focus on a particular product\/service. Therefore, highlight it as best as you can. Provide a picture, emphasize its benefits, or give an overview of how to use it. Make your visitors believe that they need the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to insert a clear and visible call-to-action button. WordPress has a bunch of plugins that can do the job, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/maxbuttons\/\"><span style=\"font-weight: 400;\">WordPress Button Plugin MaxButtons<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/wordpress.org\/plugins\/fd-elementor-button-plus\/\"><span style=\"font-weight: 400;\">Elementor Button Plus<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\"><span style=\"font-weight: 400;\">Ultimate Blocks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the Ginger Software landing page as an example.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3509 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-4-1024x496.png\" alt=\"software landing page example\" width=\"760\" height=\"368\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-4-1024x496.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-4-300x145.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-4-768x372.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-4.png 1347w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It clearly tells that Ginger is a translation tool, based on the highlighted keyword, <\/span><b>Translate<\/b><span style=\"font-weight: 400;\">. Then it continues by informing visitors that the software can be used by anyone, anywhere as it provides more than 40 languages. There\u2019s also an eye-catching call-to-action button under the short description.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.&nbsp; Keep It Concise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to this <\/span><a href=\"https:\/\/www.scribd.com\/document\/265348695\/Microsoft-Attention-Spans-Research-Report\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\">, a human brain\u2019s attention span is only 8 seconds. It also only sees and remembers&nbsp;<\/span><a href=\"https:\/\/sciencenordic.com\/denmark-design-forskerzonen\/the-eyes-look-but-the-brain-sees\/1455654\"><span style=\"font-weight: 400;\">the most important information<\/span><\/a><span style=\"font-weight: 400;\"> that the eyes focus on. Therefore, make sure your landing page is concise and clear. Put the following key elements above the fold, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The product that is offered<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The product\u2019s benefits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call-to-action button or form<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By doing so, your visitors no longer need to scroll down to find them. One useful trick is by getting rid of the page or post title \u2014 check <\/span><a href=\"https:\/\/hostingwiki.org\/remove-page-post-title-wordpress\/\"><span style=\"font-weight: 400;\">this post<\/span><\/a><span style=\"font-weight: 400;\"> for more. As the title might appear too big, it could end up hiding the vital information below the fold.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To illustrate, check out Zoho CRM\u2019s landing page below.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3510 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-6-1024x423.png\" alt=\"clear landing page example\" width=\"760\" height=\"314\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-6-1024x423.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-6-300x124.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-6-768x318.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-6.png 1347w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s concisely designed, highlighting the software through its tagline on the top-left of the page. The page also conveys the benefits of compact wordings. Then, it informs the visitors that to get started, they just need to create an account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple and clear \u2014 that\u2019s how your landing page should be!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Provide the Key Benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before purchasing products or services, customers need to know why they should buy them. The only way to convince them is by stating the benefits they will get in return. However, try not to overwhelm visitors by listing down explanations of what your product can do.&nbsp;<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Benefits are different from features. Plus, people tend to skim when they go through a page, so briefly mention the main points.&nbsp;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For instance, you\u2019re promoting a tool that can boost SEO. State that users of your product can get market insights, able to observe competitors, and improve PPC efforts.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a headline to name each benefit, which makes it easier for visitors to skim. Then, add it up with a sentence explaining more about them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits displayed on Onsight\u2019s landing page illustrates this best.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3511 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-3-1024x454.png\" alt=\"benefits displayed landing page example\" width=\"760\" height=\"337\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-3-1024x454.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-3-300x133.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-3-768x341.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-3.png 1348w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">WordPress has <a href=\"https:\/\/muffingroup.com\/blog\/unique-wordpress-themes\/\">numerous themes<\/a> that you can use to create easy-to-skim landing pages. One of the best is ThemeEverest\u2019s <\/span><a href=\"https:\/\/wordpress.org\/themes\/product-landing-page\/\"><span style=\"font-weight: 400;\">Product Landing Page<\/span><\/a><span style=\"font-weight: 400;\">. The theme is specifically designed to highlight the benefits of your products. It\u2019s also responsive, which means that your landing page can adapt to the screen of mobile phones, tablets, or desktops.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Include Testimonials<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testimonials or case studies of clients that have bought and used your products\/services can be of use as a trust indicator. Adding them to your <a href=\"http:\/\/kamayobloggers.com\/best-landing-page-software\/\">landing page<\/a> can show your visitors that your business is credible and trustworthy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should answer one main question, \u201cHow does your product contribute to the customer\u2019s needs?\u201d and are ideally in textual forms. For example, let&#8217;s take a look at a testimonial on ProductPlan\u2019s landing page below:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3512 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-2-1024x484.png\" alt=\"testimonial landing page example\" width=\"760\" height=\"359\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-2-1024x484.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-2-300x142.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-2-768x363.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-2.png 1347w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t have to be a long paragraph \u2014 one to three short sentences is enough. Remember, most visitors tend to skim. What matters is that the messages are clearly conveyed and that the photo, name, and occupation of your clients are well displayed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For WordPress users, you can use the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/stars-testimonials-with-slider-and-masonry-grid\/\"><span style=\"font-weight: 400;\">Stars Testimonials<\/span><\/a><span style=\"font-weight: 400;\"> plugin. This tool can create a well-designed section for customer reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The base plugin is free to use with several key features. You can display star ratings, company names, customer\u2019s photos, a flexible amount of testimonials, and many more. It\u2019s compatible with many WordPress page builders and also mobile-friendly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Use High-Quality Images and Videos<\/span><\/h3>\n<p><a href=\"https:\/\/movableink.com\/blog\/29-incredible-stats-that-prove-the-power-of-visual-marketing\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of the information absorbed by a human brain is visual. This means people are more likely to remember images and <a href=\"https:\/\/www.visme.co\/make-infographics\/\">infographics<\/a> within your landing pages. So remember to include product photos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you offer non-materialized products, such as software, you can display the image or video of the tool being used on devices. iSkysoft promoting the Filmora Video Editor is an excellent example as you can see below:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3513 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1-1024x481.png\" alt=\"high quality landing page example\" width=\"760\" height=\"357\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1-1024x481.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1-300x141.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1-768x361.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1.png 1345w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The vivid screenshot of the editor helps customers to visualize how it\u2019ll look like. As you scroll down, you\u2019ll also find a series of icons that represent the editor\u2019s core features, such as rotation, trim, split, and so on.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3514 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1024x570.png\" alt=\"icon examples\" width=\"760\" height=\"423\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-1024x570.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-300x167.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed-768x428.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/01\/unnamed.png 1077w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From the examples above, you can see that the images used are not random. They are linked to the product offered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos on your landing page can also increase conversion rates by <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/02\/conversion-rate-statistics\"><span style=\"font-weight: 400;\">86%<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a great way to showcase how your product works. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">You can feature real people in it as well to build customer\u2019s trust. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Show clients and employees using your product or giving testimonials about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video should be short, straightforward, and informative. Mention only the key points \u2014 it keeps the viewers from skipping through your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider utilizing a web page builder plugin for better image and video management. As most of them use a drag and drop system, they are easy to use even for beginners. WordPress offers many options, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/beaver-builder-lite-version\/\"><span style=\"font-weight: 400;\">Beaver Page Builder<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/wordpress.org\/plugins\/elementor\/\"><span style=\"font-weight: 400;\">Elementor Page Builder<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/wordpress.org\/plugins\/free-sales-funnel-squeeze-pages-landing-page-builder-templates-make\/\"><span style=\"font-weight: 400;\">WP Lead Plus X<\/span><\/a>&nbsp;<span style=\"font-family: Times New Roman, serif;\">(<\/span><span lang=\"EN-US\"><span style=\"font-family: arial, sans-serif;\">complete list of all WordPress page builders is available <a href=\"https:\/\/siteefy.com\/wysiwyg-wordpress-page-builders\/\">here<\/a>)<\/span><\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up<\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">A landing page is one of the best marketing strategies for your online business. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s a place to promote your campaigns, products, or services, and collect information from your potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve just learned five best practices to create a well-performing WordPress landing page. From focusing on one offer at a time to inserting high-quality images and videos \u2014 all methods are ready to help improve your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any other ideas worth sharing on this topic, please do share them through the comment section below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for marketing strategies to promote your online business? Try creating a landing page to help you increase brand awareness and conversion rates.&nbsp; It lets you focus on promoting a specific campaign or product. Plus, you\u2019ll be able to gather demographic data from your visitors to target your audience. The best part is,<\/p>\n","protected":false},"author":28,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips How to Create a Landing Page with WordPress<\/title>\n<meta name=\"description\" content=\"Are you looking for marketing strategies to promote your online business? 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