{"id":3324,"date":"2019-11-08T09:51:41","date_gmt":"2019-11-08T08:51:41","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3324"},"modified":"2024-04-16T13:49:53","modified_gmt":"2024-04-16T11:49:53","slug":"how-to-make-your-online-checkout-experience-standout","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/","title":{"rendered":"How to Make Your Online Checkout Experience Standout"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every ecommerce business dreams of having a consistently high conversion rate. But the reality is, <\/span><a href=\"https:\/\/blog.salecycle.com\/post\/the-remarketing-report-q1-2018\/\"><span style=\"font-weight: 400;\">7 out of every 10 visitors leave the checkout page without buying anything<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">This is a serious point of frustration for many store owners: how <\/span><b>do<\/b><span style=\"font-weight: 400;\"> you push more of those visitors to click that all-important \u201cbuy\u201d button?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are in fact several ways you can optimize the checkout experience to <\/span><a href=\"https:\/\/www.elevationb2b.com\/blog\/marketing-technique\/channel-marketing\/the-definitive-guide-to-b2b-marketing-analytics-for-increasing-conversions\"><span style=\"font-weight: 400;\">guarantee more conversions<\/span><\/a><span style=\"font-weight: 400;\"> and more customers.\u00a0<\/span><span style=\"font-weight: 400;\">And think about it: even a tiny increase of 1% in conversion rate can mean hundreds or thousands more dollars per month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our top tips.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/#1_Offer_Prices_in_Local_Currencies\" title=\"1. Offer Prices in Local Currencies\">1. Offer Prices in Local Currencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/#2_Don%E2%80%99t_Make_Shoppers_Register\" title=\"2. Don\u2019t Make Shoppers Register\">2. Don\u2019t Make Shoppers Register<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/#3_Free_Shipping_and_Free_Returns\" title=\"3. Free Shipping and Free Returns\">3. Free Shipping and Free Returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/#4_Mobile-Friendly_Design\" title=\"4. Mobile-Friendly Design\">4. Mobile-Friendly Design<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Offer_Prices_in_Local_Currencies\"><\/span><b style=\"color: #000000; font-size: 24px;\">1. Offer Prices in Local Currencies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selling online is a <em>cross-border affair<\/em> these days.\u00a0<\/span><span style=\"font-weight: 400;\">Your business might be based in the US, but you might have customers from China, Australia, the Middle East, and every other corner of the world.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3330 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-1-1024x636.png\" alt=\"e-commerce online checkout local currencies\" width=\"760\" height=\"472\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-1-1024x636.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-1-300x186.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-1-768x477.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-1.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, people like familiarity when they\u2019re making a purchase. They also like to know exactly how much they\u2019re spending, and that can be tricky when prices are presented in a currency they\u2019re not used to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a very simple fix to this.\u00a0<\/span><span style=\"font-weight: 400;\">Simply <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;provide the price in the currency of the buyer\u2019s home country&nbsp;<\/span>, and you\u2019ll hopefully put them at ease enough to make a purchase.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Don%E2%80%99t_Make_Shoppers_Register\"><\/span><b style=\"color: #000000; font-size: 24px;\">2. Don\u2019t Make Shoppers Register<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers are savvier than ever and are more hesitant to hand over their contact details. This means that online stores where registration is mandatory in order to make a purchase are often doing themselves a disservice.\u00a0<\/span><span style=\"font-weight: 400;\">For one retailer, removing the mandatory requirement to sign up and log in <\/span><a href=\"https:\/\/articles.uie.com\/three_hund_million_button\/\"><span style=\"font-weight: 400;\">increased their revenue by a massive $300 million<\/span><\/a><span style=\"font-weight: 400;\">. Another study found that around <\/span><a href=\"https:\/\/www.smashingmagazine.com\/2011\/04\/fundamental-guidelines-of-e-commerce-checkout-design\/\"><span style=\"font-weight: 400;\">30% of shoppers abandoned the checkout process<\/span><\/a><span style=\"font-weight: 400;\"> when they were asked to sign up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of forcing potential customers to create an account, <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;offer a guest checkout&nbsp;<\/span> option which will help them whizz through the process.\u00a0<\/span><span style=\"font-weight: 400;\">If you <\/span>do <span style=\"font-weight: 400;\">want to grab customer email addresses, put the <a href=\"https:\/\/capturly.com\/blog\/registration-page-optimization\/\" target=\"_blank\" rel=\"noopener\">registration process<\/a> after the checkout stage. For example, you might <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;create a user account automatically&nbsp;<\/span> for each customer when they buy and send their login information to their email along with their order receipt.<\/span><span style=\"font-weight: 400;\">Alternatively, you can encourage customers to sign up on the \u201cThank You\u201d page, once they\u2019ve made their purchase. At this point, they will have given you all the information you need and will just have to choose a password for their account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This takes a huge amount of steps out of the buying process &#8211; and, the less steps there are, the less opportunity there is for a potential buyer to abandon their cart.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Free_Shipping_and_Free_Returns\"><\/span><b style=\"color: #000000; font-size: 24px;\">3. Free Shipping and Free Returns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everybody likes free things, right?\u00a0<\/span><span style=\"font-weight: 400;\">And, for online stores, free shipping brings in customers like honey does for bees. In <\/span><a href=\"http:\/\/www.getelastic.com\/free-shipping-vs-discount\/\"><span style=\"font-weight: 400;\">one Forrester study<\/span><\/a><span style=\"font-weight: 400;\">, results showed that 61% of customers preferred to buy from online stores that offer free shipping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a no-brainer, right? If we\u2019ve already paid for a product, we hardly want to pay <\/span><i><span style=\"font-weight: 400;\">more <\/span><\/i><span style=\"font-weight: 400;\">just to get it delivered to us.\u00a0<\/span><span style=\"font-weight: 400;\">But, of course, it <\/span><i><span style=\"font-weight: 400;\">costs <\/span><\/i><span style=\"font-weight: 400;\">to ship things, so from your end, you <\/span><i><span style=\"font-weight: 400;\">need <\/span><\/i><span style=\"font-weight: 400;\">to charge extra otherwise you\u2019ll affect your bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a solution, though.\u00a0<\/span><span style=\"font-weight: 400;\">If you can\u2019t offer completely free shipping, <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;consider adjusting your product prices to include shipping&nbsp;<\/span> so that you can confidently present shipping as free.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For NuFace, an online shop selling <a href=\"https:\/\/www.forhims.com\/skin-care\/anti-aging\">skin care products<\/a>, adding a simple \u201cfree shipping on orders above $75\u201d banner on their homepage <\/span><span style=\"font-weight: 400;\">increased orders by 90%<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Not only does the prospect of free shipping entice potential buyers, but they\u2019re also more inclined to spend <\/span><b>more <\/b><span style=\"font-weight: 400;\">so they reach that $75 where they qualify for free shipping &#8211; it\u2019s a win-win situation.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3331 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-2-1024x526.png\" alt=\"e-commerce free shipping\" width=\"760\" height=\"390\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-2-1024x526.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-2-300x154.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-2-768x395.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-2.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for returns.\u00a0<\/span><span style=\"font-weight: 400;\">Buying online comes with its pitfalls, including not being able to see what a product looks like in real life. By offering free returns for customers that aren\u2019t happy, you\u2019re going to increase the chance of them buying in the first place.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Mobile-Friendly_Design\"><\/span><b style=\"color: #000000; font-size: 24px;\">4. Mobile-Friendly Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More and more consumers are using their phones to make purchases. In fact, <\/span><a href=\"https:\/\/www.chargedretail.co.uk\/2019\/09\/24\/smartphones-now-the-prefered-way-to-shop-online\/\"><span style=\"font-weight: 400;\">mobile is now the preferred method of shopping online<\/span><\/a><span style=\"font-weight: 400;\"> for an ever-increasing number of people. This is because they can do it on the go, with many comparing prices online while actively in-store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on this particular part of the ecommerce world should be a top priority if it isn\u2019t already.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3332 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-3.png\" alt=\"e-commerce user friendly Design ux\" width=\"748\" height=\"421\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-3.png 748w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/capturly-3-300x169.png 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, your store should be mobile friendly in every way. That means it should <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;be responsive to all different kinds of mobile devices&nbsp;<\/span>, and present information clearly and in a way that can easily be read from a small screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a super mobile-friendly experience, you can also try:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporating larger, tappable buttons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Align forms vertically so that navigation is easier<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove any menus that distract from the form\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce the number of images to make sure the form loads as quickly as possible\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Making it easy for people to buy on their mobile devices means you\u2019re going to attract more shoppers, particularly those that <\/span><i><span style=\"font-weight: 400;\">only <\/span><\/i><span style=\"font-weight: 400;\">use their phone to carry out daily activities. <div class=\"su-note\"  style=\"border-color:#e56a06;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ff8420;border-color:#ffffec;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">It\u2019s important that you make it as easy as possible for consumers to make a purchase without forcing buyers jump through hoops just to get to the checkout.\u00a0<\/div><\/div><\/span><\/p>\n<h3><strong>More Conversions Means More Customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The bottom line is this: <span class=\"su-highlight\" style=\"background:#ff8420;color:#000000\">&nbsp;a smooth checkout process is a successful one&nbsp;<\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving the checkout experience for your customers will make it stand out and ensure they keep coming back for more.\u00a0<\/span><span style=\"font-weight: 400;\">With more purchases being made online than ever before, even optimizing the checkout process in a minor way can make a huge difference. Essentially, it can mean the difference between hundreds or even thousands more dollars a month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the optimization tweaks we\u2019ve mentioned here are simple to carry out. They basically put the customer\u2019s needs first and tackle any objections they might have to making a purchase from you online.\u00a0<\/span><span style=\"font-weight: 400;\">From discarding registration before purchase to adapting your checkout experience for mobile devices, every little helps when it comes to increasing your online conversions.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every ecommerce business dreams of having a consistently high conversion rate. But the reality is, 7 out of every 10 visitors leave the checkout page without buying anything.\u00a0This is a serious point of frustration for many store owners: how do you push more of those visitors to click that all-important \u201cbuy\u201d button?\u00a0 There are in<\/p>\n","protected":false},"author":28,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your Online Checkout Experience Standout - Capturly Blog<\/title>\n<meta name=\"description\" content=\"How to have a consistently high conversion rate. Ways to optimize the checkout experience to guarantee more conversions customers on your e-commerce website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/how-to-make-your-online-checkout-experience-standout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Online Checkout Experience Standout - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"How to have a consistently high conversion rate. 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