{"id":3306,"date":"2019-11-01T11:58:07","date_gmt":"2019-11-01T10:58:07","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3306"},"modified":"2021-09-13T11:24:17","modified_gmt":"2021-09-13T09:24:17","slug":"why-understanding-customer-psychology-is-must-for-ux-designers","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/why-understanding-customer-psychology-is-must-for-ux-designers\/","title":{"rendered":"Why Understanding Customer Psychology is Must for UX Designers?"},"content":{"rendered":"

Certain products that we use in our lives seem to fit so perfectly, mirroring the feelings that we experience when the final missing block of the jigsaw is found. How in the world are these products so well-designed while, on the other hand, there are some products that only the mere idea of using them makes us mentally exhausted? The difference is a designer who understands the products’ target audience.<\/span><\/p>\n

UX Design and some disciplines of psychology, particularly human psychology overlie each other. As a UX Designer, it is not only important that you know your users, but also use that perception to create a satisfying product experience for them. Most of the UX designers often combine the two- User Research and Human Psychology, in order to understand their audience.\u00a0<\/span><\/p>\n

In this article, we will go through such fascinating ideas and explore how they contribute to UX Design<\/a>.<\/span><\/p>\n

1. Okay! 9567412…Ahh\u2026What Was It Again?<\/strong><\/h2>\n

The computer\u2019s ability to store, retrieve, encode and decode information is exceptional, and it is true that humans built it. But if you\u2019d ask me that if human memory is equally as reliable, I\u2019d have to reply in negation or I\u2019ll maybe just make a side-to-side movement of my head.<\/span><\/p>\n

 <\/p>\n

\"understanding<\/p>\n

Source: <\/span>Scientific American<\/span><\/a><\/p>\n

The unreliability of memory is caused by <\/span>cognitive overload<\/span><\/a>. As a modern-day product, UX designers must ensure that users don\u2019t have to remember most of their details. Throughout the product usage, user details must be remembered and stored. Emphasis on the part that all-important information like prices, product name, deadline dates must be displayed on all pages or screen to reduce the user\u2019s effort of looking back and forth at pages.<\/span><\/p>\n

<\/span>2.To Not Err Is Impossible (For Humans)<\/strong><\/span><\/h2>\n

In today\u2019s internet world as afraid we\u2019re to the shiny red exclamation mark, we as humans are in the same frequency, if not more prone to<\/span> commit mistakes<\/span><\/a>. It is common for us to run into errors while interacting with the product and most of us are familiar with it, but at the same time errors irritate and create further discouragement for the user to continue using the application or product.\u00a0<\/span><\/p>\n

\"error<\/p>\n

Source: <\/span>TechSource<\/span><\/a><\/p>\n

UX Designers should aim to minimize the possibility of a user running into an error. Not just to resist the frustration and pain experienced by the user, but it also benefits the company by saving their money to fix these errors in the future and save designers\u2019 loss of time.<\/span><\/p>\n

3. Could You Pass Me That Remote Please…<\/strong><\/h2>\n

The principle of least effort<\/span><\/a> states that humans tend to choose paths that appear to them least relatively easiest among the lot. That\u2019s the reason the <\/span>average working-class people<\/span><\/a> tend to live longer than any other.\u00a0<\/span><\/p>\n

\"great<\/p>\n

In our context, you may have experienced that when you click on a website from Google hoping to find the solution to our query, you\u2019ll get treated by a bang below-average website with poor navigation and readability. You still might click around to see if you could find anything fruitful, but then close the tab bursting with frustration.<\/span><\/p>\n

The next time, you click the second link, which has perfect navigation, it\u2019s clean, simple and contains what you were looking for. It feels much better, not having to waste time and effort to accomplish a simple task.<\/span><\/p>\n

<\/span>4. Have You Ever Tried The Fibo-Nachos?<\/strong><\/span><\/h2>\n

Ever seen that a certain set of websites related to a niche, follow a similar pattern in their designs, flow, and colors? This is because people landing on a website or using an application expect the website or app to perform in a certain way based on their experiences from such products.<\/span><\/p>\n

\"design<\/p>\n

Newspaper apps following almost similar design patterns.<\/span><\/p>\n

For example, you\u2019re visiting a news website or using news app to read about current affairs and maybe some business news, you\u2019ll most probably see images of the local politicians giving speeches, interview transcripts, stock market analysis or robbery reports, but what you won\u2019t see random pictures of cats and dogs, as this will send the wrong message to the audience about your brand\u2019s credibility (here: The Press), giving out untrustworthy vibes.<\/span><\/p>\n

<\/span>Lemme Leave Some Carbon Footprints For Y\u2019all<\/strong><\/span><\/h2>\n

This is more of an analytical approach rather than the psychology + UX crossroads.<\/span><\/p>\n

If only it was more obvious, user experience is all about the users, and it makes sense to approach it with a user-centric method.\u00a0<\/span><\/p>\n

Heat Maps is one such qualitative tool that lets you collect data of user\u2019s behavior on the website, enabling you to make better decisions based on behavioral patterns learned from optimizing these data.<\/span><\/p>\n

What are Heat Maps?<\/strong><\/h3>\n

A tool for visualizing website clicks, scrolls, and other web page activity. It uses color as the scale of measure. Red being the most active and blue being means the part of the page with the least number activity recorded.\u00a0<\/span><\/p><\/blockquote>\n

\"heat<\/p>\n

Source:pixelter.com<\/a><\/span><\/p>\n

Heat map data can be collected from web pages, mobile, and desktop screens. It also offers three major types of views-<\/span><\/p>\n