{"id":3111,"date":"2019-09-24T17:48:15","date_gmt":"2019-09-24T15:48:15","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3111"},"modified":"2023-09-25T14:44:02","modified_gmt":"2023-09-25T12:44:02","slug":"why-google-analytics-is-not-enough-for-your-website","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/why-google-analytics-is-not-enough-for-your-website\/","title":{"rendered":"Why Google Analytics is Not Enough and Not Accurate"},"content":{"rendered":"<p><strong>If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to <a href=\"https:\/\/w3techs.com\/technologies\/details\/ta-googleanalytics\/all\/all\">W3Techs<\/a>, more than 56% of active websites are using Google Analytics right now, but is the best option your company can have? Does it provide us with all the metrics we need or is it only the brand why we use it?<\/strong><\/p>\n<p><a href=\"https:\/\/capturly.com\/blog\/website-analytics-from-the-basics-to-heatmaps-and-session-replay\/\"><span style=\"font-weight: 400;\">If you don\u2019t follow any metrics at your company yet, here is an article about why you should do so.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Keeping an eye on the number of customers or the average amount of money people spend in an offline store is essential. Same way as tracking the number of sessions on your website or the amount of time your visitors spend there when it comes to online analytics.<\/span><\/p>\n<p>Before we dive into the article, here&#8217;s a short summary for those of you who prefer slides:<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8fqoWhGQlpwOfw\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/div>\n<div align=\"center\"><\/div>\n<h2 style=\"text-align: left;\" align=\"center\">Advanced website analytics<\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to online analytics, the number of sessions on your website or the amount of time your visitors spend there are essential to know, just as the number of customers or the average amount of money people spends in an offline store. Without tracking these metrics, your business is just groping in the dark and your team members are merely relying on their feelings.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3115\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/accounting-analytics-apple-572056-1024x683.jpg\" alt=\"Google analytics example.\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/accounting-analytics-apple-572056-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/accounting-analytics-apple-572056-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/accounting-analytics-apple-572056-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/accounting-analytics-apple-572056-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If your team would like to plan and make a sustainable business strategy, it\u2019s important to select and follow the right key performance indicators (KPIs). Google Analytics is actually pretty good in this job, besides tracking all of these main metrics, it can also provide your team with the geolocation data, the language, or the main landing points of the website\u2019s visitors. However, despite it\u2019s in development for almost 15 years, it still can\u2019t answer a very important question: <\/span><b>why visitors do these certain actions on the website.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when behavioral or qualitative analytics come into the picture. These <\/span><b>advanced analytics can show<\/b><span style=\"font-weight: 400;\"> you a new dimension of your customers\u2019 activity and let you see<\/span><b> the real actions behind the numbers.<\/b><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Having behavioral analytics is like seeing your customers\u2019 screen while they browse your website.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Typical behavioral analytics ranges from <\/span><b>session replays<\/b><span style=\"font-weight: 400;\"> to <\/span><b>website heatmaps. <\/b><span style=\"font-weight: 400;\">While session replays are like the video recordings of your website visitors\u2019 activity, heatmaps are the aggregated view of all clicks and scrolls that happened on the website in a given time period. Following these analytics<\/span><b> can also answer you the \u201cwhy has it happened\u201d questions<\/b><span style=\"font-weight: 400;\">, besides the \u201cwhat happened\u201d question, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do our customers abandon the shopping cart when it contains multiple items?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why does a simple registration process take minutes on the website?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do our customers check the gallery or the product description first?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of quantitative or numeric metrics, you can have a rough idea of why the conversion process is stuck on the landing page, but what exact actions happened in the background will remain a mystery. In order to improve the customer funnel on your website,<\/span><a href=\"https:\/\/capturly.com\/\"><span style=\"font-weight: 400;\"> it\u2019s important to keep track of your customers\u2019 real behavior and motives instead of relying simply on intuition.<\/span><\/a><\/p>\n<h3>1. Session Replays<\/h3>\n<p><a href=\"https:\/\/capturly.com\/features\/session-recording\"><b>Session recording<\/b><\/a> <span style=\"font-weight: 400;\">is like watching video recordings of each website visit. It\u2019s an accurate method to learn more about your <a href=\"https:\/\/capturly.com\/blog\/customer-journey-mapping-guide-for-e-commerce\/\">customers&#8217; journey<\/a> and understand them more. It\u2019s the perfect tool to identify pain-points in your customer funnels, like misleading links, malfunctioning galleries, or hard to understand creatives on your main page. <\/span><\/p>\n<p><b>In what other cases can my team use session replays?<\/b><\/p>\n<ul>\n<li><b>Identifying bugs <span style=\"font-weight: 400;\">just as they happen\u00a0<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Providing a faster and more complete <\/span><b>customer support<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Helping the <\/span><b>campaign validation<\/b><span style=\"font-weight: 400;\"> process<\/span><\/li>\n<li><b>Identifying behavioral differences<\/b><span style=\"font-weight: 400;\"> by niche audiences<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4051 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/ezgif.com-video-to-gif.gif\" alt=\"session replay video\" width=\"600\" height=\"421\" \/><\/p>\n<h3>2. Heatmaps<\/h3>\n<p><span style=\"font-weight: 400;\">While Session recordings play you the exact visits of your website back, <\/span><a href=\"https:\/\/capturly.com\/features\/heatmaps\"><b>Heatmaps <\/b><\/a><span style=\"font-weight: 400;\">are an aggregated view of your website\u2019s clicks and scrolls. It\u2019s like a summary of the session replays in a given time period. In Capturly, you can distinguish three different types of heatmaps. Besides the click heatmaps and scroll heatmaps, your team can also follow where your customers clicked by source channel called segment heatmap. Heatmaps are the perfect tool to identify dead areas, ignored buttons, or unnecessary links on your website.<\/span><\/p>\n<p><b>In what other cases can my team use site heatmaps?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help your team to <\/span><b>find unclickable contents<\/b><span style=\"font-weight: 400;\"> on your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\">Receiving additional data for<\/span> usability testing<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supporting the <\/span><b>bug solving process<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Validating responsivity<\/b><span style=\"font-weight: 400;\"> of your website<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4052 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/ezgif.com-video-to-gif-2.gif\" alt=\"heatmap video\" width=\"600\" height=\"421\" \/><\/p>\n<h3>3. Event Analytics<\/h3>\n<p><span style=\"font-weight: 400;\">Besides the behavioral data, <strong>your team can<a href=\"https:\/\/capturly.com\/features\/analytics-platform\"> collect all your custom events in Capturly<\/a><\/strong> as well. It means, that your team can now have all the desired session replays at their fingerprints. In addition, you can filter the custom events or other parameters like the source or country with a single click. Having all of these data in the same tool means a new level of business insights, it will <\/span><b>make your product and support teamwork faster and in a more effective way.<\/b><span style=\"font-weight: 400;\"> It\u2019s a new level of business insights you can earn. Just imagine this can make your team&#8217;s job a lot easier.<\/span><\/p>\n<h2>Wrapping up<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/capturly.com\/blog\/does-your-business-need-an-alternative-to-google-analytics-4\/\">Having Google Analytics is<\/a> essential, as it\u2019s a great tool to help your team with the main metrics to follow and set your KPIs, but adding behavioral analytics to your current toolset can lead your business to a new level. Let your team see the exact actions of your customers will not just assist you to optimize your website better, but it will be also a great help in having a better understanding of your customers.<\/span><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/capturly.com\/plans\" class=\"su-button su-button-style-default\" style=\"color:#ffffff;background-color:#ff8420;border-color:#cc6a1a;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ffffff;padding:0px 24px;font-size:18px;line-height:36px;border-color:#ffa963;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Sign up for a Free Plan<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is<\/p>\n","protected":false},"author":28,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Google Analytics is Not Enough and Not Accurate - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Google Analytics helps you with the main metrics to follow and set your KPIs, but adding behavioral analytics to your toolset leads your business to a new level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/why-google-analytics-is-not-enough-for-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Google Analytics is Not Enough and Not Accurate - 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