{"id":3043,"date":"2019-09-24T18:19:39","date_gmt":"2019-09-24T16:19:39","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3043"},"modified":"2023-09-28T14:40:46","modified_gmt":"2023-09-28T12:40:46","slug":"do-your-webshop-earnings-fall-short-of-expectations-this-tool-can-help-you","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/do-your-webshop-earnings-fall-short-of-expectations-this-tool-can-help-you\/","title":{"rendered":"Which Behavioral Analytics Tools can Help your Webshop?"},"content":{"rendered":"

Do you put a lot of effort into building your webshop, but the sales are still lagging behind? We were in the same situation with our real estate listing page. Despite our continuous hard work, the results fall short of our expectations. Then, we met behavioral analytics and it was a huge step forward and it tripled the conversions for our online business.<\/strong><\/p>\n

Are you interested in what your visitors are exactly doing while you are asleep?<\/span><\/p><\/blockquote>\n

It doesn\u2019t matter if you are a Shopify, a WooCommerce, or a Magento store owner, you have an<\/span> e-commerce dashboard <\/b>with all kinds of data, where you can track the progress of your ordered products. If you are<\/span> familiar with Google Analytics<\/b>, you already have all the important quantitative metrics to track, like the number of completed sales or the volume of returning customers. But <\/span>does it really help you with understanding the real motives of your visitors?<\/b> You probably have the numbers on how many of your customers abandon your cart, but do you also understand why they leave your website without buying anything?<\/span><\/p>\n

This is where <\/span>Capturly<\/span><\/a> comes into the picture. It can provide you with behavioral analytics, which can not only tell you what happened on your website, but it <\/span>can also answer the \u201cwhy?\u201d questions. <\/b>In the aspect of online businesses, <\/span>we mostly talk about session replays and heatmaps<\/b> when it comes to these advanced analytics.<\/span><\/p>\n

\"Heatmaps<\/p>\n

Behavioral analytics allows you to <\/span>see the whole purchase process of your visitors with your own eyes<\/b>, just like you were watching your customers\u2019 screen while they are browsing your site. Your visitors’ behavior can move on a wide scale, even if you have a well-targeted niche market. Using these analytics tools can be a great start to understand your visitors better and find their key motives. Behavioral analytics is <\/span>used by<\/b> many big players as well,<\/span> like eBay, Target, or Virgin.<\/b> For example, <\/span>Target, one of the largest retailer in the US, increased its digital sales by more than 30%<\/span><\/a> from the 2015 Christmas season to the 2016 Christmas season by using behavioral analytics. <\/span><\/p>\n

It’s amazing to see how people are behaving on my site and pinpoint the blocking issues which I can fix.<\/span><\/p><\/blockquote>\n

By using these advanced techniques, you may find that <\/span>some of your visitors like to spend more time in the product gallery, while others look for technical descriptions or product reviews.<\/b> Traditional quantitative metrics will never show you these actions and motives, <\/span>but Capturly analytics<\/a> can<\/span>. In addition, it\u2019s very simple to implement since it has a plugin for the most popular e-commerce engines: Shopify<\/a>, WooCommerce,<\/a> or Magento<\/a>.<\/span><\/p>\n