{"id":2926,"date":"2019-08-10T10:59:22","date_gmt":"2019-08-10T08:59:22","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=2926"},"modified":"2024-04-16T13:49:33","modified_gmt":"2024-04-16T11:49:33","slug":"examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/","title":{"rendered":"5 Examples of Gamification: How to retain customers on the website and engage with them"},"content":{"rendered":"<p>15, 20 and 57. What could these numbers possibly mean? It is shocking but<a href=\"https:\/\/sumo.com\/stories\/how-many-visitors-read-article\"> session replays and heatmaps show<\/a> that:<\/p>\n<ul>\n<li>55% of people spend less than 15 seconds on your website;<\/li>\n<li>they read only 20% of your article;<\/li>\n<li>57% of people look only above the page fold.<\/li>\n<\/ul>\n<p>This means you have to provide value from the very first moment your visitors arrive on your website. You can prepare something catchy to make them stay long enough to convert.<\/p>\n<p>In other words, you can gamify your website.<a href=\"https:\/\/optinmonster.com\/gamification-in-marketing\/\"> Gamification is an effective approach<\/a> in marketing not only to capture user\u2019s attention and increase their average session duration but also to improve the conversion rate. People tend to recall attention-grabbing elements for a longer time, which in turn strengthen your brand awareness. The more people are interested, the higher the chances that they will buy your product or subscribe to your newsletter. So gamified marketing can <a href=\"https:\/\/capturly.com\/blog\/introduction-to-user-experience-design\/\">optimize the user experience<\/a> and the conversion funnel at the same time on your website.<\/p>\n<p>Long story short, let\u2019s get started with 5 brilliant examples of gamification that you can implement in your practice.<\/p>\n<p>Before you dive into examples, here&#8217;s a short slide version of it:<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/B4SiOoJLUJaBC9\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#1_Questions_in_the_Sky_by_Air_France\" title=\"1. Questions in the Sky by Air France\">1. Questions in the Sky by Air France<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#2_Renault_Twingo_Experience\" title=\"2. Renault Twingo Experience\u00a0\">2. Renault Twingo Experience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#3_Zurbcom\" title=\"3. Zurb.com\u00a0\">3. Zurb.com\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#4_Build_your_house_with_MSM-Houseru\" title=\"4. Build your house with MSM-House.ru\">4. Build your house with MSM-House.ru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#5_Producing_apple_cider_with_the_New_Product_Group\" title=\"5.\u00a0Producing apple cider with the New Product Group\">5.\u00a0Producing apple cider with the New Product Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Questions_in_the_Sky_by_Air_France\"><\/span><strong>1. Questions in the Sky by Air France<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to answer younger customers\u2019 questions,<a href=\"https:\/\/questionsinthesky.airfrance.com\/\"> Air France launched questionsintheshy.airfrance.com<\/a>. Children can navigate the airplane and get answers to almost 100 questions by Air France staff. Even though Air France introduced this project to children, it seems to be fascinating to adults as well,\u00a0 so there is no other option than sticking to their website.<\/p>\n<p><b>How it can be applied:<\/b> Instead of having a typical FAQ or <a href=\"https:\/\/capturly.com\/blog\/registration-page-optimization\/\" target=\"_blank\" rel=\"noopener\">registration page<\/a>, try to make the user experience more appealing by letting users explore.\u00a0 This way they will be excited to browse through your website.<\/p>\n<p><a href=\"https:\/\/questionsinthesky.airfrance.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2940\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/20190312132613.jpg\" alt=\"Questions in the Sky by AirFrance\" width=\"760\" height=\"460\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/20190312132613.jpg 1068w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/20190312132613-300x181.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/20190312132613-768x465.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/20190312132613-1024x619.jpg 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Renault_Twingo_Experience\"><\/span><strong>2. Renault Twingo Experience\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Groupe Renault<a href=\"https:\/\/www.experience-nouvelletwingo.renault.fr\/\"> created a virtual test drive<\/a> with 2 mini-games to celebrate the launch of the new Renault Twingo sales. After accomplishing a detour with obstacles users can get to know the unique features of the car.<\/p>\n<p><b>How it can be applied:<\/b> Do not just list product descriptions, apply gamification and visualization to show the product. For example, to demonstrate the capacity of a trunk, people can play a game where they should pack bags into a trunk.<\/p>\n<p><a href=\"https:\/\/www.experience-nouvelletwingo.renault.fr\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2943\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Renault-twingo-Experience.jpg\" alt=\"Renault Twingo Experience\" width=\"760\" height=\"390\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Renault-twingo-Experience.jpg 1170w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Renault-twingo-Experience-300x154.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Renault-twingo-Experience-768x394.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Renault-twingo-Experience-1024x525.jpg 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Zurbcom\"><\/span><strong>3. Zurb.com\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you need some easier method to gamify your website? Then you will love how <a href=\"https:\/\/zurb.com\/blog\/the-new-zurb-design-insights-and-the-future-of-design\">Zurb.com interacted with their users<\/a>. This product design company hid 42 cows inside their website. They can be found in the most unexpected places, like service pages or blog articles.<\/p>\n<p><b>How it can be applied:<\/b> You can hide certain things on your website and make users to carefully go through all the pages to find them.<\/p>\n<p><a href=\"https:\/\/zurb.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2946\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Zurb.com_.jpg\" alt=\"Zurb.com\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Zurb.com_.jpg 960w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Zurb.com_-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/Zurb.com_-768x432.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Build_your_house_with_MSM-Houseru\"><\/span><strong>4. Build your house with MSM-House.ru<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What can be more exciting than building your own house online, and especially if you can order it at the end? The <a href=\"http:\/\/msm-house.ru\/projects\/proekt-40-11\/\">Russian construction company<\/a> lets people choose one of the house projects on its website and modify it by choosing the type of foundation, socle,\u00a0 facade, and roof. The price of the house project changes according to chosen design features.<\/p>\n<p><b>How it can be applied:<\/b> Make product choosing process and ordering more impressive to users. People can not touch things online but this shouldn\u2019t mean that they can\u2019t inspect products from different angles and even try it. For example, hair salons can come with different haircut or hair colour filters that users can try before booking an appointment.<\/p>\n<p><a href=\"http:\/\/msm-house.ru\/projects\/proekt-40-11\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2957\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/MSM-House.ru_-1.jpg\" alt=\"MSM-House.ru\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/MSM-House.ru_-1.jpg 960w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/MSM-House.ru_-1-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/MSM-House.ru_-1-768x432.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Producing_apple_cider_with_the_New_Product_Group\"><\/span><strong>5.\u00a0Producing apple cider with the New Product Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ukrainian beverage and snack company, the New Product Group, chose the action-stimulating way of showing how they produce<a href=\"https:\/\/apps.ua\/en\/\"> APPS apple cider<\/a>. Users should press buttons and help to make an apple cider.<\/p>\n<p><b>How it can be applied:<\/b> Instead of putting videos and photos of the production process, present it in the form of a game. Let&#8217;s say that you produce organic soap, then why not to let users make their own step by step by themselves?<\/p>\n<p><a href=\"https:\/\/apps.ua\/en\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2953\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/APPS-apple-cider.png\" alt=\"APPS apple cider\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/APPS-apple-cider.png 960w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/APPS-apple-cider-300x169.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/08\/APPS-apple-cider-768x432.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Applying gamification to your website can help to maintain positive user experience and also supports other conversion rate optimization processes. When it comes to users, a\u00a0 game is a great way to browse through a website, learn more about products&#8217; features, and finish the registration procedure or make an order.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>15, 20 and 57. What could these numbers possibly mean? It is shocking but session replays and heatmaps show that: 55% of people spend less than 15 seconds on your website; they read only 20% of your article; 57% of people look only above the page fold. This means you have to provide value from<\/p>\n","protected":false},"author":28,"featured_media":2962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Examples of Gamification: How to retain customers on the website and engage with them - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Gamification is an approach in marketing to capture user\u2019s attention and increase their average session duration but also to improve the conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/examples-of-gamification-how-to-retain-customers-on-the-website-and-engage-with-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Examples of Gamification: How to retain customers on the website and engage with them - 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