{"id":2784,"date":"2019-09-30T11:34:41","date_gmt":"2019-09-30T09:34:41","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=2784"},"modified":"2021-10-14T13:33:41","modified_gmt":"2021-10-14T11:33:41","slug":"mobile-app-facts-for-a-great-ux","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/","title":{"rendered":"44+ Mobile App Facts for a Great User Experience (Infographic)"},"content":{"rendered":"<p dir=\"ltr\">As a business owner, your website is one of your most valuable assets. It\u2019s online 24\/7, acting as a representative for you and your business. It is likely one of your most valuable sales team members.<\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Ten years ago, you could have set up a website and let it work on its own. Nowadays, though, with so <a href=\"https:\/\/www.seroundtable.com\/category\/google-updates\">many updates to search engine algorithms<\/a> and the competition out there, you cannot afford to do this.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">In this article, we\u2019ll go through the top tips for updating your website and app for 2019.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/#Why_Have_We_Lumped_in_the_App\" title=\"Why Have We Lumped in the App?\">Why Have We Lumped in the App?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/#Analyze_Performance\" title=\"Analyze Performance\">Analyze Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/#Automate_your_Social_Media\" title=\"Automate your Social Media\">Automate your Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/#Take_Changing_Customer_Expectations_into_Account\" title=\"Take Changing Customer Expectations into Account\">Take Changing Customer Expectations into Account<\/a><\/li><\/ul><\/nav><\/div>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Why_Have_We_Lumped_in_the_App\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\">Why Have We Lumped in the App?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">We realize that your website and app are two separate entities, but they\u2019re a lot more interlinked than you might think. They both present a cohesive image of your brand.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Considering that <\/span><a href=\"https:\/\/appgeeks.org\/blog\/mobile-app-facts-for-great-ux\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/appgeeks.org\/blog\/mobile-app-facts-for-great-ux\/&amp;source=gmail&amp;ust=1562054686754000&amp;usg=AFQjCNFfPV_lCmVdG_t06sTIV1JbQAlZQQ\">63% of people<\/a>\u00a0<span style=\"font-family: arial, helvetica, sans-serif;\">believe that apps make life easier, it\u2019s important to focus on both the app and the site. Fortunately, similar rules apply to both. Are you ready to learn more?<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Analyze_Performance\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\">Analyze Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">In case you didn&#8217;t know, <a href=\"https:\/\/capturly.com\/blog\/introduction-to-user-experience-design\/\">UX design is a data-hungry process<\/a>. This one is a no-brainer, but something that can fall to the bottom of a long to-do list. This is a pity because the performance of your site is the first early indicator that there are problems on the horizon.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Traffic may drop off overnight when there\u2019s a search engine update, but at other times you\u2019ll get some warning. It could be that the traffic started to drop steadily. The point is that unless you prioritize monitoring your site\u2019s performance, you\u2019ll only know something is wrong when traffic drops significantly.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Don\u2019t let it get to that stage. By using a <a href=\"https:\/\/capturly.com\/\">comprehensive range of analytic tools<\/a>,\u00a0you\u2019ll pick up changes in traffic early.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">If your site is not properly optimized for mobile, there\u2019s a good chance that you\u2019ve already started to feel a lack of love from Google. Why? Because <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/how-ux-design-affects-your-user-metrics-and-seo-rankings\/\">user experience affects search rankings<\/a>. If you do nothing else this year, make sure that your site is fully optimized for mobile devices.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Automate_your_Social_Media\"><\/span>Automate your Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/bulk.ly\/schedule-instagram-posts\/\">Posting your content<\/a> on social media can consume a lot of time and energy. If you&#8217;re posting to Instagram, you need those sweet <a href=\"https:\/\/blog.contentstudio.io\/how-to-use-hashtags\/\">hashtags<\/a>. Kicksta will <a href=\"https:\/\/kicksta.co\/instagram-hashtag-generator\">generate hashtags<\/a> around a certain topic under the blink of an eye.<\/p>\n<p>All you have to do is enter a topic into the input field e.g. hiking in the example<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3242\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/kicksta_instagram_hashtag_generator.png\" alt=\"kicksta_instagram_hashtag_generator\" width=\"760\" height=\"311\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/kicksta_instagram_hashtag_generator.png 1329w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/kicksta_instagram_hashtag_generator-300x123.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/kicksta_instagram_hashtag_generator-768x314.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/kicksta_instagram_hashtag_generator-1024x419.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Another thing you have to keep in mind is consistency. Maintaining a <a href=\"https:\/\/buffer.com\/\">consistent content flow on social media<\/a> with tools like a\u00a0<a href=\"https:\/\/www.kontentino.com\/social-media-management-tool\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.kontentino.com\/social-media-management-tool&amp;source=gmail&amp;ust=1624785756612000&amp;usg=AFQjCNHcFmdNrLDUKtB1bV1czJGW9n_iYg\">social media content calendar<\/a>\u00a0can boost your traffic significantly. This is why tools like Buffer exist in the first place.\u00a0Buffer has a clean, minimalist user interface, ranked high for ease of use.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3244\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/buffer-social-media-automation.png\" alt=\"buffer social media automation\" width=\"760\" height=\"434\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/buffer-social-media-automation.png 2460w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/buffer-social-media-automation-300x171.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/buffer-social-media-automation-768x439.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/09\/buffer-social-media-automation-1024x585.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>It may seem a bit lacking in functionality compared to much more stable products like Hootsuite, but it is less on the wallet, has a smoother learning curve, and contains the key features you need to manage social media more efficiently.<\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Take_Changing_Customer_Expectations_into_Account\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\">Take Changing Customer Expectations into Account<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Not doing this can be fatal for your site. Twenty years ago, people expected very little from a site online. Their primary goal for visiting might have been to see what services you offer, and how to contact you.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">Now, they expect a lot more from your website. It needs to give them enough information to make a decision, but also needs to provide them with the kind of options they have come to expect.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">With the advent of smart speakers, for example, they may expect you to have <a href=\"https:\/\/wpamelia.com\/appointment-scheduling-software\/\">appointment scheduling software<\/a>. This software makes it possible for them to set up an appointment without leaving the page they\u2019re on.\u00a0<\/span>Using this software or electronic\u00a0<a href=\"https:\/\/www.bookafy.com\/appointment-book-app\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.bookafy.com\/appointment-book-app\/&amp;source=gmail&amp;ust=1621413608509000&amp;usg=AFQjCNEV1jXPHtHduySs304bH5hBBOJnqw\">appointment book<\/a>\u00a0is convenient and becoming more popular on service sites.<\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">By keeping track of what your clients expect of you, you are able to adapt your website to meet their needs exactly. Having the analytics tools in place means that you can monitor the response to these changes carefully.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: arial, helvetica, sans-serif;\">To sum up, if you want to have a successful user experience in 2019, your <a href=\"https:\/\/www.rankwatch.com\/tools\/mobile-friendly-check.html\">site needs to be mobile-friendly<\/a>, carefully monitored, and exceed client expectations.<\/span><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2787\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/07\/44-Mobile-App-Facts-to-consider-for-a-great-UX-Infographic.png\" alt=\"44 app statistics for ux\" width=\"760\" height=\"6769\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/07\/44-Mobile-App-Facts-to-consider-for-a-great-UX-Infographic.png 800w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/07\/44-Mobile-App-Facts-to-consider-for-a-great-UX-Infographic-768x6840.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/07\/44-Mobile-App-Facts-to-consider-for-a-great-UX-Infographic-115x1024.png 115w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, your website is one of your most valuable assets. It\u2019s online 24\/7, acting as a representative for you and your business. It is likely one of your most valuable sales team members. Ten years ago, you could have set up a website and let it work on its own. Nowadays, though,<\/p>\n","protected":false},"author":28,"featured_media":3245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>44+ Mobile App Facts for a Great User Experience (Infographic) - Capturly Blog<\/title>\n<meta name=\"description\" content=\"To have a successful user experience, your site needs to be mobile-friendly, monitored, and exceed client expectations. Top tips for updating your website and app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/mobile-app-facts-for-a-great-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"44+ Mobile App Facts for a Great User Experience (Infographic) - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"To have a successful user experience, your site needs to be mobile-friendly, monitored, and exceed client expectations. 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