{"id":2067,"date":"2019-02-06T16:06:40","date_gmt":"2019-02-06T15:06:40","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=2067"},"modified":"2024-02-12T15:05:27","modified_gmt":"2024-02-12T14:05:27","slug":"top-4-website-analytics-metrics-you-need-to-pay-special-attention-to","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/top-4-website-analytics-metrics-you-need-to-pay-special-attention-to\/","title":{"rendered":"Top 4 Website Analytics Metrics You Can’t Ignore"},"content":{"rendered":"

Why is it important to track our website performance?<\/i><\/p>\n

The reason is simple: by staying on top of our metrics, you can identify the major gaps in your strategy and even predict the future of your business.<\/i><\/p>\n

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You are what you measure.<\/p>\n<\/blockquote>\n

As one of the most traditional and highly accessible analytics tools, Google Analytics has remained a fundamental tool in every digital marketer\u2019s arsenal.<\/p>\n

Even though it has certain disadvantages and usually cannot be used alone, GA still lets you observe your online performance through different stages of a funnel, from the mere acquisition to customer conversion.<\/p>\n

When used properly, Google Analytics can tell you how relevant your website is to your audiences, how much time they spend on your site, what they do once they land on it, whether your site is growing as expected and, above all, whether it\u2019s converting.<\/p>\n

Sure, to get the most out of your data, you first need to choose the right metrics to track.<\/p>\n

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Table of Contents<\/p>\n<\/span><\/div>\n