{"id":2040,"date":"2019-01-29T11:01:08","date_gmt":"2019-01-29T10:01:08","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=2040"},"modified":"2024-02-09T15:42:46","modified_gmt":"2024-02-09T14:42:46","slug":"landing-page-conversion-rate","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/","title":{"rendered":"Landing Page With Lot of Traffic But No Conversion? We Know."},"content":{"rendered":"<p style=\"text-align: justify;\"><em>A\u00a0Landing page is a platform for engagement on your website. As a website owner, your goal is to get in touch with people who are interested in your offers. Whether you want to sell goods, provide services, or just share your thoughts on the internet, the more people you attract,\u00a0the more chance you have to succeed.<\/em><\/p>\n<p style=\"text-align: justify;\">In this article, we will run over the\u00a0basic definitions in connection with\u00a0landing pages to make you understand the reasons and importance of them. Then we are going to guide you through the necessary substances and components of a landing page, and show you the correct methods of creating and using them. If the term &#8220;conversion rate optimization&#8221; doesn&#8217;t ring a bell, I recommend you to read this\u00a0<a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\">conversion rate optimization guide<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Gather_data\" title=\"Gather data\">Gather data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Turn_visitors_into_leads\" title=\"Turn visitors into leads\">Turn visitors into leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Optimized_CTAs\" title=\"Optimized CTAs\">Optimized CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Forms\" title=\"Forms\">Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Create_the_Landing_Page\" title=\"Create the Landing Page\">Create the Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Headline\" title=\"Headline\">Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Explanation\" title=\"Explanation\">Explanation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Distractions\" title=\"Distractions\">Distractions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Importance_of_visuals\" title=\"Importance of visuals\">Importance of visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Social_media_sharing\" title=\"Social media sharing\">Social media sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/landing-page-conversion-rate\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Gather_data\"><\/span>Gather data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">First things first as they say. Think about your landing pages as digital <strong>sales representatives<\/strong> whose duty is to <em>convince<\/em> the visitors about the fact that your website will soon be the <em>answer to their questions <\/em>and\u00a0the <em>solution to their problems<\/em>. However, you have to understand your visitors first and therefore, the conversion optimization process requires lots of data. Lucky for you,\u00a0<a href=\"https:\/\/capturly.com\">conversion optimization tools<\/a> can deliver the data right at your doorstep.<\/p>\n<p style=\"text-align: justify;\">A well-optimized landing page allows you not only to build those relationships but it also makes it easier for your real sales reps to focus on the <strong>most qualified contacts<\/strong>. Before you start getting leads or convert visitors into paying customers,\u00a0<strong>you have to <em>build relationships<\/em><\/strong>. So once again the only way you can do so is by <strong>gathering information<\/strong>. The <a href=\"https:\/\/www.thehartford.com\/business-playbook\/in-depth\/quantitative-qualitative-business-research\">data can be quantitative or qualitative<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2046\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/adeolu-eletu-13086-unsplash.jpg\" alt=\"conversion optimization\" width=\"650\" height=\"431\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/adeolu-eletu-13086-unsplash.jpg 4928w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/adeolu-eletu-13086-unsplash-300x199.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/adeolu-eletu-13086-unsplash-768x509.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/adeolu-eletu-13086-unsplash-1024x678.jpg 1024w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Source:\u00a0<a class=\"_3XzpS _1ByhS _4kjHg _1O9Y0 xLon9 _3l__V _1CBrG\" href=\"https:\/\/unsplash.com\/@adeolueletu\">Adeolu Eletu<\/a><\/p>\n<h3>Qualitative and quantitative data<\/h3>\n<p style=\"text-align: justify;\">Quantitative metrics can answer questions such as:<\/p>\n<ul>\n<li>How much?<\/li>\n<li>In what order?<\/li>\n<li>How often?<\/li>\n<\/ul>\n<p>These questions, however, won&#8217;t reveal what lies behind the curtains. Using only quantitative methods you won&#8217;t be able to answer the &#8220;hard-to-measure&#8221; ones.<\/p>\n<ul>\n<li>Why do your visitors leave your landing page without clicking on the CTA?<\/li>\n<li>Why do people leave the shopping cart full of items?<\/li>\n<li>How friendly and easily navigable is my website?<\/li>\n<li>Why can&#8217;t the visitors find what they seek?<\/li>\n<\/ul>\n<p>Let&#8217;s say the goal of your landing page is to gather fresh leads for an upcoming e-mail campaign. You fire up a landing page designed to capture the attention. You offer a handy cheat-sheet in exchange for the visitor&#8217;s e-mail address. At least this is what you expect, but it turns out that something&#8217;s not quite right. Did you just create another <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/05\/landing-page-examples\">bad landing page example<\/a>?<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Don&#8217;t guess, measure!<\/p>\n<\/blockquote>\n<p>From a quantitative point of view, you can tell that your landing page performs poorly because you&#8217;re not getting any leads. You are certain that the conversion funnel is leaking at this point, however, you&#8217;re not sure about what lies behind the\u00a0problem. At this point, you have visitors on your landing page or webpage who won&#8217;t convert into paying customers or leads. It&#8217;s important to track their behavior from start to finish as you can learn a lot from their actions.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Turn_visitors_into_leads\"><\/span>Turn visitors into leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The <a href=\"https:\/\/www.activedemand.com\/dictionary\/visitor-vs-lead-vs-opportunity\/\">difference between a <strong>visitor <\/strong>and a <strong>lead<\/strong><\/a> lies in a word called <strong>awareness<\/strong>. The awareness phase is when a person <em>knows about your website<\/em>, maybe regularly visits it, and collects information from the site. In this phase, she\/he&#8217;s not yet a member of your <em>community<\/em>.<\/p>\n<p style=\"text-align: justify;\"><strong>They are called visitors, they probably have an interest\u00a0in\u00a0what you do but not\u00a0convinced enough yet to join you<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Another level of awareness is within a huge step forward. <strong>The lead is aware of your site and maybe\u00a0has a specific connection with it.<\/strong> This <em>transformation <\/em>is one of the most important processes of your website, a highly significant part of your success.<\/p>\n<p>We simply call this the <strong>conversion<\/strong> process. Only a few of your visitors reach this phase and go through this mechanism. If 20% of your visitors reach your\u00a0<strong>landing page<\/strong> you can call it a success. But to reach this rate <strong>you have to be aware of some important factors of\u00a0the\u00a0landing page<\/strong>.<\/p>\n<p>Firstly, let&#8217;s discuss two main tools\u00a0that\u00a0stick to the whole category of landing pages together.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Optimized_CTAs\"><\/span>Optimized CTAs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A <strong>Call to Action<\/strong> button is literally the gate to the other side. This will take the visitor to the <em>next level<\/em>, to a whole different dimension of your website, where he won&#8217;t be<em>\u00a0staying a visitor anymore<\/em>. A <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/conversions\/create-ctas-actually-cause-action\/\">CTA can appear in a lot of forms<\/a>. In most cases, it is a nice, perfectly visible button placed on the location of your site where people can easily <em>recognize<\/em> it. But where is that?<\/p>\n<h3>Scroll heatmaps<\/h3>\n<p style=\"text-align: justify;\">There are great <a href=\"https:\/\/capturly.com\">qualitative web analytics tools<\/a> to help you with the placement. <a href=\"https:\/\/capturly.com\/features\/scroll-heatmaps\">Scroll heatmaps<\/a> tell you how far your visitors scroll down on a certain page. With this tool, you can get a better idea of where to place your main CTAs on different devices\u00a0to get the highest conversion rate possible and catch the most attention based on visitors\u2019 behavior.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2063\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/call-to-action.jpg\" alt=\"call to action\" width=\"650\" height=\"390\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/call-to-action.jpg 700w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/call-to-action-300x180.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<h3>Click heatmaps<\/h3>\n<p style=\"text-align: justify;\"><strong>CTAs lead visitors to the landing page so its design, placement, color, and the call itself are\u00a0really important<\/strong>. They have a <strong>word<\/strong> or <strong>phrase<\/strong>\u00a0written on them in an imperative form\u00a0such as: <strong>subscribe, buy it, try it for free, join us<\/strong> and the list goes on and on. Make sure to keep in mind all those aspects and create them in a way that <a href=\"https:\/\/coschedule.com\/blog\/how-to-write-a-call-to-action-template\/\">people can\u00a0easily recognize it<\/a>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/capturly.com\/features\/click-heatmaps\">Click heatmaps<\/a>\u00a0show you everything about your visitors\u2019 clicking habits. Clicks are one of the most powerful ways to express interest. With click maps, you can discover which parts of your website are the most popular, what should be clickable, and what shouldn\u2019t. And test which color, shape, text, or design work the best for your goals.<\/p>\n<p style=\"text-align: justify;\">Keep in mind, that you can&#8217;t rely entirely on a button all by itself. Just because you see a fancy button that grabs your attention you won&#8217;t subscribe to something right?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2048 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/optimize-call-to-action.jpg\" alt=\"Optimized call-to-action - Capturly\" width=\"591\" height=\"373\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/optimize-call-to-action.jpg 591w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/optimize-call-to-action-300x189.jpg 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p style=\"text-align: justify;\">Describe your product\/service <a href=\"https:\/\/www.shopify.com\/blog\/8211159-9-simple-ways-to-write-product-descriptions-that-sell\">in a few informative sentences<\/a>. If your visitors have to close the landing page just to read more about you and your stuff somewhere on your page you&#8217;re literally throwing out money on your window.\u00a0<strong>Remember that the first piece of a well-created landing page is a great CTA backed up by short yet informative sentences.<\/strong><\/p>\n<h3>Session recording<\/h3>\n<p>Your CTA is fully optimized but the click-through rate still falls short of expectation? <a href=\"https:\/\/capturly.com\/features\/session-recording\">Session recording<\/a> comes to the rescue!\u00a0This qualitative website analytics tool lets you have an insight into what your visitors see and experience on your website. The CTA problem can be caused by such a small issue as a pop-up message, for example, which can be solved with session replays at any time.<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/capturly.com\/plans\" class=\"su-button su-button-style-soft\" style=\"color:#ffffff;background-color:#ff8420;border-color:#cc6a1a;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ffffff;padding:0px 26px;font-size:20px;line-height:40px;border-color:#ffa963;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px;text-shadow:0px 0px 0px #000000;-moz-text-shadow:0px 0px 0px #000000;-webkit-text-shadow:0px 0px 0px #000000\"> Try Session Replays <\/span><\/a><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Forms\"><\/span>Forms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">What a landing page uses to gather those <strong>necessary<\/strong> and <strong>valuable<\/strong> information is a so-called <strong>form<\/strong>. Pay attention to <a href=\"https:\/\/baymard.com\/blog\/avoid-multi-column-forms\">how much\u00a0information you ask for<\/a>\u00a0because this step is crucial. Remember that data that can be pretty useful to your company may seem <strong>embarrassing<\/strong> to ask for from the point of the visitor\u2019s view. Instead of asking for too <em>personal <\/em>or too <em>particular <\/em>information, focus on the <strong>obvious<\/strong> ones. However, asking for the visitor\u2019s <strong>name<\/strong> is fairly important.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2047\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/landing-page-conversion-optimization.jpg\" alt=\"landing page conversion optimization\" width=\"651\" height=\"339\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/landing-page-conversion-optimization.jpg 1439w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/landing-page-conversion-optimization-300x156.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/landing-page-conversion-optimization-768x400.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/landing-page-conversion-optimization-1024x533.jpg 1024w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p style=\"text-align: justify;\">Too personal questions can chase visitors away, but remember, the landing page is for <em>building a relationship<\/em> between you and your visitors, to <em>convert them into leads<\/em>. Asking for their <strong>e-mail address<\/strong> is a must too. If they give you only those <em>two<\/em>\u00a0pieces of information you\u2019re in a winning situation. That way you can get in touch with them to discuss the following details, and it is obvious that a salutation such as <em>\u201cHello Sally\u201d<\/em> is far more personal and attractive than a cold form like <em>\u201cDear Sir or Madam\u201d<\/em>. I don&#8217;t know about you, but the latter one usually lands in the trash instantly in my case, and <a href=\"https:\/\/blog.hubspot.com\/sales\/dear-sir-or-madam-alternatives\">you should stop using them<\/a>. Drawing attention that you will keep their information private is also a good idea.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Now that we have clarified the basic definitions, explained how each aspect of a landing page works and why they are so important, we can move on. As we discussed before, it is good to have more and more landing pages, but you have to be aware that it is not enough. Quality is more important than quantity so let\u2019s run over some of the very basic techniques and tips for creating a landing page.<\/em><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Create_the_Landing_Page\"><\/span>Create the Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The next part of the\u00a0conversion optimization process is to <a href=\"https:\/\/blog.prototypr.io\/7-ux-tips-for-designing-killer-landing-pages-bdda2f9b933c\">create the landing page<\/a> itself. Landing pages are designed to offer a <strong>non-personal<\/strong> communicational form with the visitor.<\/p>\n<p style=\"text-align: justify;\">You must know that these are one of the most important pages on your whole website in the sense of success which obviously lies in <em>building a community<\/em>, and more importantly,\u00a0<strong>enclosing visitors into leads<\/strong>. Remember that <strong>the more landing pages you have, the bigger the chance is to transform even more visitors into leads.<\/strong> Numbers don\u2019t lie:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>statistics have shown that websites with 10-15 landing pages tend to <a href=\"https:\/\/blog.wishpond.com\/post\/89066037410\/how-many-landing-pages-do-i-need-on-my-website\">increase conversions by 55%<\/a> over business websites with less than 10 landing pages.<\/em><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2055\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/Canvas-6.png\" alt=\"landing page conversion optimization\" width=\"330\" height=\"419\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/Canvas-6.png 1695w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/Canvas-6-236x300.png 236w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/Canvas-6-768x976.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/01\/Canvas-6-806x1024.png 806w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/p>\n<p style=\"text-align: justify;\">To create a well-functioning landing page, you should be aware of its main function, which is by definition\u00a0<em>getting to know things about your visitors.<\/em><\/p>\n<p style=\"text-align: justify;\">Probably the easiest way to introduce the <strong>methods <\/strong>of making a successful landing page is to run over each of the substances it\u2019s made of. We have already discussed the importance of <strong>CTA<\/strong>-s and how to place and design them so let\u2019s move on to the next aspect.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Headline\"><\/span><strong>Headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Keep an eye on the duty of your landing page (and also your whole site) which is: <em>offering solutions to people\u2019s problems, giving answers, and help<\/em>. In the <strong>headline, <\/strong>you should summarize this will and also, how you going to make all those things happen. According to these, your headline must be <strong>clear<\/strong>, <strong>concise<\/strong>, and <strong>action-oriented<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Tell your visitors <em>what they\u2019re getting<\/em> and <em>how they are going to access it<\/em>. All of these can be condensed into a short phrase (make sure it contains an action-verb) surrounded by a <em>colorful<\/em>, <em>well-contrasted\u00a0<\/em><strong>text box<\/strong> just to drive attention perfectly. Also note that you also have to explain the <strong>offer<\/strong> itself, and how it benefits the lead. One of the most important <strong>SEO technics<\/strong> is the use of keywords in the headline. Make researches, use words that represent the offer the most, and combine them in a way, search engines will understand them.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Explanation\"><\/span><strong>Explanation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The main informational data, about your offer, you are about to transmit through your landing page, is maybe the most <strong>crucial<\/strong> part of it. In this section, you must<em> expound<\/em>\u00a0on all the information that lies beneath the headline.\u00a0 Explain <em>what the offer is<\/em>, tell them about the <strong>value<\/strong> and <strong>importance<\/strong> of the offer and how it can help them. Remember to keep this site as concise as possible, <em>people make up their minds in just seconds<\/em>. That means you got to keep your content <strong>above the fold<\/strong> so people don\u2019t have to scroll in order to reach for the information they need. Bullets, bolding and numbers can help you make it <em>transparent<\/em> and <em>easy to read<\/em>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2690 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/06\/ux-menu.gif\" alt=\"capturly ux menu\" width=\"550\" height=\"198\" \/><\/p>\n<p style=\"text-align: justify;\">Help your visitors stay focused, with as many moves as you can. One of these tricks is to <em>remove<\/em> the <strong>navigation menu<\/strong> and <strong>links<\/strong> from the landing page. Try to find the golden mean, with too short phrases the information you want to share can become incomplete, and with too long texts you can easily lose the attention of the visitor.\u00a0 Enclose them into leads with kind, attractive, but useful and informative texts.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Distractions\"><\/span><strong>Distractions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><em>The more valuable the offer, the more information you can ask for<\/em>. We have already talked about the information you can supplicate. Keep in mind that the landing page and the form too must <em>mirror the value of your offer<\/em>. Too much information asked is just one disturbing factor among <em>many others<\/em>.<\/p>\n<p style=\"text-align: justify;\">Stay away from <em>unnecessary design elements<\/em>, <em>phrases<\/em>, <em>questions<\/em>, etc. and reduce any sort of friction that would prevent a visitor from filling out your form and becoming a leader. Run a different kind of analysis process and find out, which are those elements if you aren\u2019t sure about them.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Importance_of_visuals\"><\/span><strong>Importance of visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><em>Catching<\/em>, <em>driving<\/em> and <em>keeping<\/em> the <strong>visitor\u2019s attention<\/strong> is the main goal when It comes to websites. And there\u2019s the same with landing pages too. An <em>inviting<\/em>, <em>eye-catchy<\/em> but still <em>gentle<\/em> picture, graphic, scale, or <strong>video<\/strong> can raise your conversions exponentially.<\/p>\n<p style=\"text-align: justify;\">But it can have a bad effect on them too, so <em>consciously design and place<\/em> your <strong>visual content<\/strong> on your landing page, make it <em>attractive<\/em>, not <em>distractive<\/em>. Remember to give your pictures alt-texts too so search engines will easily understand them, and guide even more people to your site too.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Social_media_sharing\"><\/span><strong>Social media sharing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3815 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-1024x769.png\" alt=\"social media presence in e-commerce\" width=\"760\" height=\"571\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-1024x769.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-300x225.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-768x577.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social.png 1324w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Social media<\/strong> became the infinitely large main space of <em>communication and socialization<\/em>. You should have to give leads the opportunity to <strong>share <\/strong>each offer they like. This could be quite useful as it can gain even more awareness around your company. A well placed, nicely designed button of a Facebook, Twitter, or Google plus logo can also add value to the visual aesthetics of your landing page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Remember that conversion is one of the most important processes to be well treated. Create its platform, the landing page with care too. Keep these aspects in mind and try them. We\u2019re sure, you\u2019ll be satisfied with the results. Keep in mind that analysis is very important in this case too. Analyze and optimize your landing pages as frequently as you can, make changes based on the activities of your visitors and remember, <strong><u>Capturly<\/u><\/strong> can always give a hand in that.<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/capturly.com\/\" class=\"su-button su-button-style-soft\" style=\"color:#ffffff;background-color:#ff8420;border-color:#cc6a1a;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ffffff;padding:0px 26px;font-size:20px;line-height:40px;border-color:#ffa963;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px;text-shadow:0px 0px 0px #000000;-moz-text-shadow:0px 0px 0px #000000;-webkit-text-shadow:0px 0px 0px #000000\"> Try Capturly Now<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0Landing page is a platform for engagement on your website. As a website owner, your goal is to get in touch with people who are interested in your offers. Whether you want to sell goods, provide services, or just share your thoughts on the internet, the more people you attract,\u00a0the more chance you have to<\/p>\n","protected":false},"author":5,"featured_media":2059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page With Lot of Traffic But No Conversion? We Know. - Capturly Blog<\/title>\n<meta name=\"description\" content=\"A Landing page is a platform for engagement on your website. 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