{"id":1814,"date":"2018-09-28T15:00:52","date_gmt":"2018-09-28T13:00:52","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1814"},"modified":"2024-02-09T15:44:12","modified_gmt":"2024-02-09T14:44:12","slug":"design-your-own-small-business-website-tips-and-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/","title":{"rendered":"UX Guideline for Small Business Website"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Setting up the first website for your small business is a fundamental step \u2013 there can be no growth in the modern market without it. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">After all, this is the digital face of your brand, and you need it to communicate your company\u2019s message effectively to potential customers. It\u2019s the central point of your digital marketing strategy and your main tool for establishing authority, building trust, and ultimately boosting conversions. <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">With so much at stake, naturally, the whole process might seem overwhelming. Especially when you\u2019re entirely new to it and find it difficult to communicate with the professionals you hire to help you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with preparation and a bit of knowledge about the best practices, it will no longer be such a daunting task. We\u2019ve put together a list of tips to help you get through the process more easily as well as some common mistakes to watch out for. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/#Don%E2%80%99t_spread_yourself_too_thin\" title=\"Don\u2019t spread yourself too thin\">Don\u2019t spread yourself too thin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/#Keep_in_mind_which_audience_you%E2%80%99re_trying_to_attract\" title=\"Keep in mind which audience you\u2019re trying to attract \">Keep in mind which audience you\u2019re trying to attract <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/#Do_more_with_less\" title=\"Do more with less\">Do more with less<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/#Don%E2%80%99t_try_to_reinvent_the_wheel\" title=\"Don\u2019t try to reinvent the wheel\">Don\u2019t try to reinvent the wheel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/design-your-own-small-business-website-tips-and-mistakes-to-avoid\/#Don%E2%80%99t_be_too_sales-y_but_make_your_point\" title=\"Don\u2019t be too sales-y, but make your point\">Don\u2019t be too sales-y, but make your point<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Don%E2%80%99t_spread_yourself_too_thin\"><\/span><b>Don\u2019t spread yourself too thin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1821\" src=\"\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220.jpg\" alt=\"person holding a slice of toast\" width=\"651\" height=\"434\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220.jpg 7360w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220-768x513.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/baking-bread-breakfast-920220-760x507.jpg 760w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.pexels.com\/photo\/slice-of-loaf-bread-with-dog-face-920220\/\">pexels.com<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Start out small. That way, you\u2019ll be able to have a high-quality website on a smaller budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you may have seen some very impressive, big websites with various features and you\u2019d like to have something like that too. But this is exactly the mistake many small business owners make right from the start. This is how the entire project, along with your allocated budget, spirals out of control as you lose focus and end up demanding from the web designer something much bigger than you had set out for. When this happens, chances are that the quality and overall functionality might be hampered. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, set your priorities straight and stick to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First things first, you want to ensure that your website is responsive, easy to navigate, and has fast loading times. Pour your efforts into <\/span><a href=\"https:\/\/capturly.com\/blog\/7-web-design-principles-that-will-boost-your-conversion-rate\/\"><span style=\"font-weight: 400;\">optimizing the user experience<\/span><\/a><span style=\"font-weight: 400;\"> through the design, making sure that all the essential features are developed with the highest possible quality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a strong foundation, you can always expand in the future and add on new features. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_in_mind_which_audience_you%E2%80%99re_trying_to_attract\"><\/span><b>Keep in mind which audience you\u2019re trying to attract <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">The website is your online salesperson. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In your physical store, you\u2019d hire a salesperson who understands which type of people come in to buy things and who knows how to communicate with them. For example, if you own a small bookstore, your best bet is to hire someone who\u2019s a bookworm. If you offer a product or service that suits a more niche audience, you\u2019d want someone who\u2019s a part of that audience themselves \u2013 their presence and knowledge will contribute to your customers\u2019 shopping experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, you want your website to <\/span><a href=\"https:\/\/www.webdesignerdepot.com\/2011\/12\/designing-for-your-target-audience\/\"><span style=\"font-weight: 400;\">appeal to your target audience<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 so research your competition and use the information you have about your target market. Craft the website in accordance with their preferences and online behaviors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your target audience is largely comprised of Millennials, for example, you\u2019ll know that the design needs to be crisp and to reflect the latest trends. But if you\u2019re targeting seniors, you want to reflect on how seniors use digital technology so you\u2019ll focus on improving readability and cultivating a more familiar aesthetic. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1818\" src=\"\/blog\/wp-content\/uploads\/2018\/09\/photo-1516321497487-e288fb19713f.jpeg\" alt=\"multiple people pointing at a macbook\" width=\"500\" height=\"333\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/photo-1516321497487-e288fb19713f.jpeg 500w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/photo-1516321497487-e288fb19713f-300x200.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source:<\/span><a href=\"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixlib=rb-0.3.5&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;s=cbbd27149a8243a42eb2bd0bd918ba8f&amp;auto=format&amp;fit=crop&amp;w=500&amp;q=60\"> <span style=\"font-weight: 400;\">unsplash.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is a very simple premise but something that small business websites often overlook. Don\u2019t just put together a website that looks good and functions well \u2013 you need more than that in order to <\/span><a href=\"https:\/\/capturly.com\/blog\/improve-your-conversion-rate-by-respecting-the-user-pain-points\/\"><span style=\"font-weight: 400;\">boost conversion rates<\/span><\/a><span style=\"font-weight: 400;\">. Designing from your audience\u2019s perspective will simplify the process and guide the design choices in the right direction. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_more_with_less\"><\/span><b>Do more with less<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is unquestionably a key point of <a href=\"https:\/\/wpamelia.com\/modern-web-design\/\">modern web design<\/a>. Minimalism reigns supreme on the web, and rightfully so \u2013 minimalist websites are flexible for responsiveness, faster (because they\u2019re lightweight) and aimed at optimal user experience (UX). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter whether you\u2019re aiming for the minimalist aesthetic or not (that\u2019s a matter of choice, or rather of your target audience), you want to stay away from the clutter on your pages. A congested layout, heavy with content and images, automatically <\/span><a href=\"https:\/\/www.woorank.com\/en\/blog\/5-warning-signs-your-business-website-is-outdateded\"><span style=\"font-weight: 400;\">makes a website look outdated<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 and that will definitely put your business in a bad light. Furthermore, it will result in slow loading speed and it won\u2019t be able to guide the users\u2019 attention to where you want it. <\/span><br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>REVEAL HIDDEN UX ISSUES<\/strong><\/button><\/p>\n<p><span style=\"font-weight: 400;\">This is especially important when <\/span><a href=\"https:\/\/capturly.com\/blog\/7-ux-tips-for-killer-landing-pages\/\"><span style=\"font-weight: 400;\">designing the landing page<\/span><\/a><span style=\"font-weight: 400;\">, which is the entryway to your website and needs to direct users to the information they need effectively. If you have to have them at all, keep pop-ups to a bare minimum (one is really enough). <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Don%E2%80%99t_try_to_reinvent_the_wheel\"><\/span><b>Don\u2019t try to reinvent the wheel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sure, your website needs to be authentic \u2013 but not in a sense that it\u2019s a never-before-seen spectacle. Authenticity is something that business owners often burden themselves with, taking the design process in a rather confusing and exasperating direction. Either that, or they give up right from the start and just go for something generic and entirely forgettable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn from the big guys \u2013 there\u2019s plenty of inspiration out there. You can use platforms to sift through the portfolios of the <\/span><a href=\"https:\/\/www.designrush.com\/agency\/website-design-development?page=2\"><span style=\"font-weight: 400;\">best website companies<\/span><\/a><span style=\"font-weight: 400;\"> and have a look at how they expressed their clients\u2019 identities through the most basic design elements. You can find numerous examples of authentic websites built with platforms such as WordPress, Weebly, and Wix. The way to achieve authenticity is by using the tools you have to express your brand\u2019s voice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reflect on your brand and the values of your company when making each design choice \u2013 from the layout to the CTA button to typography. By showing who you are and what kind of aesthetic you value, you\u2019ll cultivate a consistent brand image and create an authentic website. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Don%E2%80%99t_be_too_sales-y_but_make_your_point\"><\/span><b>Don\u2019t be too sales-y, but make your point<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, this might sound somewhat tricky, but it\u2019s not really. We\u2019ve mentioned clutter and pop-ups previously in this post \u2013 these are the things that typically make a website look pushy to the audience, automatically turning them away. Your design needs to convey professionalism and be easy on the eyes. You use it to invite the audience in, engage them, and build trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re a business, so it\u2019s clear that the purpose of your website is to sell \u2013 so sell elegantly. The user experience is <\/span><a href=\"https:\/\/capturly.com\/blog\/bad-user-experience-kills-your-conversion-funnel\/\"><span style=\"font-weight: 400;\">crucial to your conversion funnel<\/span><\/a><span style=\"font-weight: 400;\">. While you don\u2019t want to appear aggressive to your audience, find the right balance and don\u2019t be too shy either. Make the <\/span><a href=\"https:\/\/www.canva.com\/learn\/call-to-action-button\/\"><span style=\"font-weight: 400;\">call-to-action button<\/span><\/a><span style=\"font-weight: 400;\"> clearly visible (preferably at the top of the page), show social proof to gain credibility, and convey your message in an effective manner through content and images. Most importantly, make all the relevant information easily accessible \u2013 don\u2019t beat around the bush and don\u2019t make the user jump through hoops to find what they\u2019re looking for.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5938 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/pexels-fox-1595388-1024x683.jpg\" alt=\"coworkers sitting in front of a laptop an have a meeting\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/pexels-fox-1595388-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/pexels-fox-1595388-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/pexels-fox-1595388-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/09\/pexels-fox-1595388-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source:<\/span><a href=\"https:\/\/www.pexels.com\/photo\/people-looking-at-laptop-1595388\/\"> <span style=\"font-weight: 400;\">pexels.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Keeping these points in mind will help you approach your new website, as well as the process of creating it, in the right way. When you start on the right foot and ensure you have strong foundations, you\u2019ll be able to tackle all the obstacles and intricacies of the design process that may come your way. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up the first website for your small business is a fundamental step \u2013 there can be no growth in the modern market without it. After all, this is the digital face of your brand, and you need it to communicate your company\u2019s message effectively to potential customers. It\u2019s the central point of your digital<\/p>\n","protected":false},"author":28,"featured_media":1823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Guideline for Small Business Website - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Setting up a website for your business is a fundamental step. 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