{"id":1321,"date":"2018-02-14T14:49:51","date_gmt":"2018-02-14T13:49:51","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1321"},"modified":"2024-02-09T15:44:46","modified_gmt":"2024-02-09T14:44:46","slug":"conversion-rate-optimization-trends","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/conversion-rate-optimization-trends\/","title":{"rendered":"The Best Evergreen Conversion Rate Optimization Tips"},"content":{"rendered":"

Conversion Rate Optimization (CRO) is the vital practice of increasing the number of users on your page that actually convert. Especially when you pay for each click, CRO is key to ensure you aren’t paying for visitors who aren’t making you money.<\/span><\/p>\n

HubSpot reports that only 22%<\/span><\/a> of companies are satisfied with their conversions. This means that CRO is still a leading necessity for competitive brands. The same survey reported that 63% of companies complained about generating more leads. On top of that, 40% struggled to prove the ROI of their marketing efforts. This is exactly why CRO is so important: it ensures you aren’t throwing money down the proverbial PPC drain.<\/strong><\/span><\/p>\n

And you can be sure that CRO works. A recent <\/span>VentureBeat survey<\/span><\/a> reported CRO as one of the most crucial aspects of digital marketing today. Only 5% of the 3,000 marketers surveyed didn’t see significant increases in ROI from CRO, which means 95% of those surveyed saw big wins.<\/strong> So, regardless of if you’re late to the party or already consider yourself a “CRO mastermind,” the need to keep your skills updated and ahead of the curve is a must.<\/span><\/p>\n

This means that your campaigns need to be all the more sophisticated and effective. Furthermore, the more CRO grows and evolves in the digital marketing world, the more important it is that you stand out from the crowd. Having said that, here are the best evergreen CRO tips to keep your campaigns rolling on the <\/span>gravy train<\/span><\/a>.<\/span><\/p>\n

We will share some useful CRO tips that can help achieve better conversion results!<\/p>\n

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CRO Tip #1: Oldie But a Goodie – Obsess Over Your Customers<\/b><\/h2>\n

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In the Pay-Per-Click (PPC) world, it’s no secret that the more you know about your customers the more successful you’ll be. Obsessing over your ideal clientele will help inform more than just design and copy. It will help you better target the exact users you\u2019re looking to attract and convert.<\/span><\/p>\n

The more you know about which users you\u2019re trying to attract, and which of those are converting, the more you’ll be able to customize their experience. But first, you need to know who they are.<\/span><\/p>\n

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Optimize Tracking<\/b><\/h3>\n

Optimizing your tracking for true success is going to take much more than monitoring your clicks and conversions in AdWords. Nowadays, you can customize so many discrete details of your advertisements. So, why not be <\/span>tracking these details<\/span><\/a> as well?<\/span><\/p>\n

You should know everything about your website or landing page visitors. And even more about those visitors that are converting on your website or landing page.<\/span><\/p>\n

Here are just a few things to keep track of:<\/strong><\/p>\n