{"id":1284,"date":"2018-01-18T15:38:01","date_gmt":"2018-01-18T14:38:01","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1284"},"modified":"2020-11-19T11:31:06","modified_gmt":"2020-11-19T10:31:06","slug":"best-practices-to-improve-customer-shopping-experience-of-ecommerce-website","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/best-practices-to-improve-customer-shopping-experience-of-ecommerce-website\/","title":{"rendered":"How to Improve Shopping Experience of an E-Commerce Website"},"content":{"rendered":"<h2><strong>What makes a website search great? Is it its ability to search what you type? <\/strong><\/h2>\n<p><strong>Take 1: <\/strong>You go to a brick and mortar store, ask for a product from the sales team, they are unable to come up with your demand, you step out of the store unsatisfied, and you carve a negative judgment about the store.<\/p>\n<p><strong>Take 2: <\/strong>You go to a brick and mortar store, ask for a product from the sales team, they are unable to come up with your demand, they assist and try to convince you of a similar product by adding spices of ethos, pathos, and logos, you get persuaded, you walk out of the store happily, and you draw a positive impression of the store.<\/p>\n<p>I am sure that you all would want your website search\/product search to behave like the sales team of <strong>Take 2<\/strong> scene. The ability to JUST search is trite. <strong>Site search competency is judged by its smart search potency<\/strong>, astute suggestive powers, and its capability to dispel someone&#8217;s doubts by positive persuasion.<\/p>\n<p>Its importance surges up the mountains if you are operating a new eCommerce business. It is a point at which User Experience starts.<\/p>\n<h2>Things required to design an intelligent site search<\/h2>\n<ul>\n<li><strong>Distinguished Placement, Easy Visibility, and Clean Design<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1289 size-large\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/youtube-searchbar-1024x150.png\" alt=\"illustration of youtube searchbar\" width=\"760\" height=\"111\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/youtube-searchbar-1024x150.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/youtube-searchbar-300x44.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/youtube-searchbar-768x112.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/youtube-searchbar.png 1438w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>It is obvious that your clients would land on your home page and <a href=\"https:\/\/www.webguru-india.com\/blog\/the-importance-of-search-functionality-in-website-design\/\">check for the search bar<\/a>. Since it <strong>is the first interacting juncture where humans and machines communicate<\/strong>, you can\u2019t design it with a casual mindset.<\/p>\n<p><em>Here\u00a0are the &#8220;do\u2019s and don&#8217;ts&#8221; regarding the visibility and placement of the search bar:<\/em><\/p>\n<ol>\n<li><em><strong>Don\u2019t place your search bar in the corner or bottom<\/strong> of your website. It would sound ironical when you will have to put efforts to \u201c<strong>SEARCH A SEARCH BAR\u201d. <\/strong>It should be kept high in the upper left column or in the header bar placed right of the website logo.<\/em><\/li>\n<li><em><strong>Don\u2019t place the search box too close<\/strong> to the other boxes, such as other sign-ups, etc.<\/em><\/li>\n<li><em>Don\u2019t keep a small-sized text area bound. <strong>Small-designing would cause trouble<\/strong> in locating the search bar.<\/em><\/li>\n<li><em><strong>Design it differently<\/strong> so that it looks distinct from other forms and fields.<\/em><\/li>\n<li><em><strong>Let people know that it is a search bar<\/strong> by mentioning the term \u201cSEARCH\u201d or \u201cGO\u201d and keeping a magnifying lens symbol within the bar.<\/em><\/li>\n<\/ol>\n<ul>\n<li><strong>Make the Search Bar Visible on All The Pages<\/strong><\/li>\n<\/ul>\n<p>|This is one of the most important characteristics of a good eCommerce website. Major sites don\u2019t let their users search for items from all the pages. The obvious advantages:<\/p>\n<ol>\n<li><em>Improves product finding tremendously.<\/em><\/li>\n<li><em>A user won\u2019t have to re-route its path to the dash page again and again.<\/em><em>\u00a0<\/em><\/li>\n<\/ol>\n<ul>\n<li><strong>Provide Faceted\/Attribute Finding in Search Results<\/strong><\/li>\n<\/ul>\n<p>A great extension\/tool for making product search a piece of cake is by granting users to find and sort items based on the attributes or facets. This allows users to set the criteria (depending on their choices), such as the brand\u2019s name, relevance, latest trends, price, etc.<strong> This ensures that customers would get the dynamic results<\/strong> in accordance with their preferences and not something which sites want them to see.<\/p>\n<p>You really need to identify the attributes of your products. If you have an automobile industrial background, you will have to establish a different set of facets and introduce it on your website. One way to simplify <a href=\"https:\/\/www.mconnectmedia.com\/product-part-finder-extension-m2.html\"><strong>product filter and part finder for an automobile website<\/strong><\/a> are\u00a0by adding a year make model attribute based functionality<strong>.<\/strong><\/p>\n<p><strong>For example:<\/strong> Work on website search by adding simple drop-down components based on primary facets like model number, model date, date of manufacturing, etc.<\/p>\n<p><button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>SHOW ME HEATMAPS<\/strong><\/button><\/p>\n<ul>\n<li><strong>Empowering User Search Within Results Pages<\/strong><\/li>\n<\/ul>\n<p>It is a niche guideline which many sites miss or don\u2019t pay attention to. It is slightly different from making the bar visible on all the pages. Here is how searching within the result pages looks like:<\/p>\n<ol>\n<li><em>Include the search input again in the search bar. When you are able to return the search results, you make things much easier for the users.<\/em><\/li>\n<li><em>Allow users to append more texts, details, or modify the part of descriptions, without having to input everything in again. <\/em><\/li>\n<li><em>Place a cursor or arrow in the input box where a user is just needed to click the arrow and get the search input. This kind of empowerment can target users who are especially associated with online business.<\/em><\/li>\n<\/ol>\n<ul>\n<li><strong>Sew An Intelligent Autocomplete Search Bar<\/strong><\/li>\n<\/ul>\n<p>Remember that you can\u2019t leave everything to customers\u2019 convictions. <strong>You will have to assist them<\/strong> at each step of the online shopping. Leaving too much for interpretation <a href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\">would tax their time<\/a>, resulting in degradation of your brand value. Autocomplete fulfills this requisite of comforting the customers, saving their spells. What is autocomplete?<\/p>\n<ol>\n<li><em>Autocomplete search predicts and offers a list of drop-down options based on some of the letters punched in the box. <\/em><\/li>\n<li><em>It is extremely helpful when the words are difficult to spell\/pronounce.<\/em><\/li>\n<li><em>It can be extensively used for those customers whose <a href=\"https:\/\/preply.com\/en\/r\/how-to-learn-english\/\">mother language is not English<\/a>.<\/em><\/li>\n<\/ol>\n<ul>\n<li><strong>\u201cNo Search Result\u201d Can Be a Major Repellent<\/strong><\/li>\n<\/ul>\n<p>As a customer,<a href=\"https:\/\/www.strategy-business.com\/article\/ac00055?gko=fd6e0\"> I don\u2019t like to hear NO.<\/a> I don\u2019t mind if a shopkeeper retort to some mindless tricks to convince me, but I would want him to at least try. Similarly, throwing up <strong>\u201cNo search result\u201d could be a great setback<\/strong> for an eCommerce website.<\/p>\n<p>Undoubtedly, people will fail to spell things correctly. They will make spelling mistakes, <a href=\"https:\/\/www.practicalecommerce.com\/Can-Spelling-Mistakes-Impact-Ecommerce-Conversion\">they will make typing errors<\/a>, irrespective of what they input, you will have to reflect something. Keep in mind that a void result could induce a repelling effect. You can make your engine more efficient by adding synonym and thesaurus tools to your engine.<\/p>\n<p>It can be possible that your store really doesn\u2019t have the product. Saying a blatant NO could cause literal frustration to your customers. You can suggest some of the options humorously and reassure users that you\u2019d notify them by email as soon as the product arrives.<\/p>\n<ul>\n<li><strong>Add Synonym Tools to your Website<\/strong><em>\u00a0<\/em><\/li>\n<\/ul>\n<p>There are <a href=\"https:\/\/en.oxforddictionaries.com\/explore\/how-many-words-are-there-in-the-english-language\">more than 170.000 words<\/a> in the English dictionary. A user can type any of these for a website search. Make your search engine map the synonymous words. Not all users would put the exact string as you want. Synonym tool can be wisely used to search the words which mean alike.<\/p>\n<p>For example: If a user enters mobile phones, your store should be able to mine those options which are kept under the umbrella term of \u201ccell phones\u201d as well.<strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Allow Multi-Linguistic Search<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1292 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic-1024x683.jpg\" alt=\"illustration of multi-language\" width=\"592\" height=\"395\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2018\/01\/multilinguistic.jpg 1075w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<p>Allowing users to search in multiple languages define your mindset. Worth to note that <a href=\"https:\/\/www.searchtechnologies.com\/text-analytics-multilingual-search\">multilingual search can be a roadblock<\/a> for website analytics. However, <strong>keeping \u201cEnglish\u201d as the sole option suggests that you are not prepared<\/strong> for global competition. A merchant looking to target the global audience would always introduce multi-linguistic search options on his website. This approach shouts out clear that you are ready to face the intense competition universally and you are ready to trample any length to polish your brand on an international podium.<strong>\u00a0<\/strong><\/p>\n<p>The only way you can replace brick and mortar business is by offering existing services of a traditional business plus exclusive services which no one or a very few of them offers. The amount of time, resources, and vision that you have spent so far to make your store appealing, these tips would only add greater aspects to your website.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes a website search great? Is it its ability to search what you type? Take 1: You go to a brick and mortar store, ask for a product from the sales team, they are unable to come up with your demand, you step out of the store unsatisfied, and you carve a negative judgment<\/p>\n","protected":false},"author":28,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[40,45,42,13,86,11,9,28,43,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Shopping Experience of an E-Commerce Website - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Learn more about what makes a website search great, and what is required to design an intelligent site search. 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