{"id":12632,"date":"2024-05-29T11:30:12","date_gmt":"2024-05-29T09:30:12","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=12632"},"modified":"2024-05-24T13:50:19","modified_gmt":"2024-05-24T11:50:19","slug":"effective-real-estate-website-features","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/","title":{"rendered":"The Most Effective Real Estate Website Features [2024]"},"content":{"rendered":"\n<p>Creating a real estate website is \u201cnot a country for an old man\u201d! The dynamic improvement this industry has faced &#8211; especially in the online scene &#8211; in the last couple of years was stunning.&nbsp;<\/p>\n\n\n\n<p>Compare an old real estate website to a new one: the difference is huge, in almost every aspect. This is not a coincidence. Even in the COVID era, the total revenues from real estate transactions increased. Increased, but some parts of real estate got out of the offline world and switched to the online scene. In today\u2019s world, it is unimaginable to reach success with your real estate business, without having a website.&nbsp;<\/p>\n\n\n\n<p>But not just a website, because you want to create a better, more time-resistant website than your competitors\u2019 websites. Well, we have some good news! It is your chance! In this article, we will share 18 (!) effective features that all lead you to a better real estate website than your competitors have! Do you want to stay on the top, or become the best real estate website in your region? Read this article out!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Effective_features_real_estate_websites_should_include\" title=\"Effective features real estate websites should include\">Effective features real estate websites should include<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Features_that_enhance_the_user_experience\" title=\"Features that enhance the user experience\">Features that enhance the user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Effective_features_to_be_more_reliable\" title=\"Effective features to be more reliable\">Effective features to be more reliable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Technical_opportunities\" title=\"Technical opportunities\">Technical opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Features_to_grow_your_audience\" title=\"Features to grow your audience\">Features to grow your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#But_first_get_to_know_your_visitors\" title=\"But first, get to know your visitors\">But first, get to know your visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_features_real_estate_websites_should_include\"><\/span>Effective features real estate websites should include<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we mentioned, we sorted out 18 interesting features that have already dominated or will dominate the online appearance of real estate businesses. However, we not only wanted to share with you these tips. We wanted to give a more understandable structure to our article.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we created 4 topics, or brackets to which the tips belong. These brackets show the certain issue, which the given features can help you deal with. These are:<\/p>\n\n\n\n<ul>\n<li>Features that enhance the user experience<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Effective features to be more reliable<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Technical opportunities<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Features to grow your audience<\/li>\n<\/ul>\n\n\n\n<p>Of course, not all features can be separated into one single group. However, all have one specific area that they most partly belong to. Thus, we only mention a feature in one group.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/capturly.com\/pricing?utm_source=capturlyblog&amp;utm_medium=banner&amp;utm_campaign=banner-01\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"325\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-1024x325.png\" alt=\"Analyze your real estate website\" class=\"wp-image-12634\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-1024x325.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-300x95.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-768x244.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_that_enhance_the_user_experience\"><\/span>Features that enhance the user experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Implementing these features most likely enhance your real estate websites\u2019 user experience. Introduce some of these features, if you have a great number of new visitors, but are lacking in convincing the remaining buyers. Or when the visitors always remain visitors, and can\u2019t be converted into buyers.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Highlight the best properties<\/h3>\n\n\n\n<p>When visitors get directed to your site or intentionally click on your website on Google, it is not completely sure that they will buy something from you. In fact, most of the time they won\u2019t buy anything.&nbsp;<\/p>\n\n\n\n<p>In terms of conversion rate, the real estate industry <a href=\"https:\/\/www.voog.com\/blog\/average-landing-page-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">has one of the lowest<\/a>: on average 1% of the visitors get converted in the end! That means that for every 100 visitors, there\u2019s just one who actually buys something from you, fills out a form, or subscribes to your newsletter. However, highlighting the best properties on your landing page can help you avoid reaching an even worse percentage number. In fact, it can even grow this number between 3-5%!<\/p>\n\n\n\n<p>Highlighting the best offers is not a new marketing idea. Showing your best gems may fascinate the potential buyers, and convince them about your sites\u2019 credibility.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see an example of Rightmove.co:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-the-best-properties-1-1024x512.png\" alt=\"Highlight the best properties\" class=\"wp-image-12657\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-the-best-properties-1-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-the-best-properties-1-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-the-best-properties-1-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-the-best-properties-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.rightmove.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Who has the money to buy this castle? Probably 0.001% of the USA\u2019s population. But if the business puts these into the spotlight, potential buyers more rather go through the funnel.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Fascinate the users with virtual tours<\/h3>\n\n\n\n<p>Virtual tours are something that is not a general feature across the market. A virtual tool is a video simulation or a panoramic view of an existing place available on the internet. The creation and the fast development of virtual tools are connected to the continuous closing by national governments between 2020 and 2022. However, after the descending effects of the virus, virtual tools are still a real deal.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Fascinate-the-users-with-virtual-tours-1024x512.png\" alt=\"Fascinate the users with virtual tours\" class=\"wp-image-12658\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Fascinate-the-users-with-virtual-tours-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Fascinate-the-users-with-virtual-tours-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Fascinate-the-users-with-virtual-tours-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Fascinate-the-users-with-virtual-tours.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Why? Because it both fascinates the users and makes them clear about their decisions. Static photos have some important disadvantages: there are always black holes that the visitors can\u2019t check. A photo may be taken at one side of the room, but that\u2019s not enough! The following question always gets stuck in our head: what if they want to make us fool?<\/p>\n\n\n\n<p>Well, virtual tours help you be more calm with a 360\u00b0 of watching capability. Also, this brand-new function can enhance excitement among the buyers which leads to better conversion rates.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create blog contents<\/h3>\n\n\n\n<p>Blog content is not for one-time users. However, in terms of a real estate site, it\u2019s a false interpretation that you only need to focus on one-time buyers. The biggest real estate websites take part in renting, selling, recommending mortgages, or finding real estate agents.&nbsp;<\/p>\n\n\n\n<p>These roles all require buyers to open the site more frequently than opening it every 10 years. <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\">Studies show<\/a> that acquiring new customers is 5 to 25 times more expensive than convincing the existing ones. So it\u2019s critical to have some features to keep the existing ones close to you. One way is to publish blog content from time to time.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-blog-contents-1024x512.png\" alt=\"Create blog contents\" class=\"wp-image-12659\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-blog-contents-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-blog-contents-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-blog-contents-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-blog-contents.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Why? Because developing trust with your customers is essential in this industry! And with blog content, where you can demonstrate your team\u2019s expertise and professionalism it is easily achievable.&nbsp;<\/p>\n\n\n\n<p>Think it out: would you rather trust a real estate website that has no record of its knowledge, or another that continuously publishes blog content about new trends, best strategies, or educational stories? Well, most of us will choose the second without a question!&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make your pics beautiful<\/h3>\n\n\n\n<p>A simple feature, yet very relevant today. Not just a luxury real estate website design needs to work with perfect pics, but the one that sells normal houses as well. Pics are the greatest friends of a real estate website since they can demonstrate the value of the sold product. If the pictures are lower quality, it\u2019s harder to connect them with higher price tags.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see a home on Apartments.com:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Make-your-pics-beautiful-1-1024x512.png\" alt=\"Make your pics beautiful\" class=\"wp-image-12661\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Make-your-pics-beautiful-1-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Make-your-pics-beautiful-1-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Make-your-pics-beautiful-1-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Make-your-pics-beautiful-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.apartments.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>If you can\u2019t photoshoot this home with a great camera, or can\u2019t post it on your site in high quality, it would say a lot about your site\u2019s professionalism.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use your CTAs consciously<\/h3>\n\n\n\n<p>Yes, when there are 8 steps from reaching out to the landing page to buying the actual house, you will have a high drop-off rate. Although, sometimes you simply can not decrease the number of steps, CTA-s are a great way to push your customers where they want to go.&nbsp;<\/p>\n\n\n\n<p>CTA, or Call-To-Action is a prompt on a website designed to take an immediate response from the customers, guiding them toward a specific action.&nbsp;<\/p>\n\n\n\n<p>Let me show you the power of this feature, with the help of the most popular real estate website, Zillow.com:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-your-CTAs-consciously-1024x512.png\" alt=\"Use your CTAs consciously\" class=\"wp-image-12662\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-your-CTAs-consciously-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-your-CTAs-consciously-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-your-CTAs-consciously-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-your-CTAs-consciously.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>If you scroll a little bit down on Zillow\u2019s landing page, you can see three different options, with three different CTA-s. The thing is: from the menu bar it seems a little bit tricky to choose the right option based on the customer\u2019s preferences. However, clicking on the right CTA immediately navigates the customer to the preferred place.<\/p>\n\n\n\n<p>With the help of that, customers are more likely to end the shopping procedure.&nbsp;<\/p>\n\n\n\n<p>By the way, with Capturly Analytics, our online data analytics tool, you can check each CTA\u2019s success, by just analyzing <a href=\"https:\/\/capturly.com\/guides\/ultimate-guide-to-heatmaps-everything-you-need-to-know-about-website-heatmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">click heatmaps.<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Highlight contact information<\/h3>\n\n\n\n<p>Although imported real estate businesses into the online space were a huge success, some parts are still connected to the offline world. We want to look around in the house with our eyes and meet with the salesperson, or the landlord. That\u2019s why potential buyers and renters need contact information!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-contact-information-1024x512.png\" alt=\"Highlight contact information\" class=\"wp-image-12663\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-contact-information-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-contact-information-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-contact-information-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Highlight-contact-information.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.realtor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Yet, sometimes it takes so much time to find that. Highlight your (or if you enable other sellers on your site those as well) contact information on a general place! It not only avoids the visitors&#8217; complete frustration but increases your website\u2019s user experience, which definitely leads you to more loyal customers and better <a href=\"https:\/\/capturly.com\/blog\/customer-retention-for-real-estate-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate customer retention<\/a>!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Include a map function<\/h3>\n\n\n\n<p>A map function may feel like a very specific feature, but it can enhance the user experience of many customers. What does this mean in this specific case? It means that when the potential buyer sets the area where the potential buyer wants to search for the deals, a map shows up containing all the possible options.<\/p>\n\n\n\n<p>This is Zillow\u2019s version:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Include-a-map-function-1-1024x512.png\" alt=\"Include a map function\n\" class=\"wp-image-12665\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Include-a-map-function-1-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Include-a-map-function-1-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Include-a-map-function-1-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Include-a-map-function-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>Here, you can even more zoom into the picture, and click into the designated house. When the potential buyer clicks on the red dot, the advertisement pops up! With this function, visitors can more easily deep dive into the deals, which increases their user experience. This function also increases the chance of a possible event, called \u201cthe purchase\u201d!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_features_to_be_more_reliable\"><\/span>Effective features to be more reliable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These features most likely improve your website\u2019s reliability. Do you feel like your customers don\u2019t think your site is credible enough? This is your chance to improve on that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Give information about the neighborhood<\/h3>\n\n\n\n<p>Have you heard of people who tried to settle in a specific neighborhood, but failed?&nbsp;<\/p>\n\n\n\n<p>Well, there can be several reasons for that:<\/p>\n\n\n\n<ul>\n<li>high crime rates<\/li>\n\n\n\n<li>too much noise<\/li>\n\n\n\n<li>lack of green areas<\/li>\n\n\n\n<li>lack of public transport<\/li>\n<\/ul>\n\n\n\n<p>And there are way more other factors. Even if you found a great deal, you can&#8217;t be sure whether the price included these negative factors, or it was simply a great catch. \u201cIt\u2019s better to be afraid than scared\u201d &#8211; many countries use this expression in their own language, and its meaning becomes clear in these situations!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Give-information-about-the-neighborhood-1024x512.png\" alt=\"Give information about the neighborhood\" class=\"wp-image-12666\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Give-information-about-the-neighborhood-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Give-information-about-the-neighborhood-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Give-information-about-the-neighborhood-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Give-information-about-the-neighborhood.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.homes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>It makes the buyer so much more relaxed if this information is highlighted alongside the chosen house or apartment. It makes your site so much more reliable: \u201cWell, this site doesn&#8217;t want to hide the negative parts\u201d &#8211; many potential buyers may feel like this!&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9. Display reviews<\/h3>\n\n\n\n<p>Reviews are also a great way to demonstrate more credibility from your website. According to <a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pwerreviews\u2019s research<\/a>, 9 out of 10 consumers consider reviews when making a purchase decision. Also, 93% of the buyers say that this content impacts whether they buy, or don\u2019t buy the product.\u00a0<\/p>\n\n\n\n<p>We can take some consequences from this research: if social proof is not part of our website, we are going to lose many potential clients!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-reviews-1024x512.png\" alt=\"Display reviews\" class=\"wp-image-12667\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-reviews-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-reviews-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-reviews-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-reviews.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.homes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sources<\/a><\/em><\/p>\n\n\n\n<p>To achieve this you need two important steps beforehand:<\/p>\n\n\n\n<ul>\n<li>Have reviews on some specific sites &#8211; although some sites work with fake comments, we don\u2019t recommend them as it\u2019s easy to distinguish both from each other. It can even create negative effects.&nbsp;<\/li>\n\n\n\n<li>Integrate those reviews to your site &#8211; most likely need a tool that helps you do that correctly<\/li>\n<\/ul>\n\n\n\n<p>And voila! Your business is even more reliable than it was minutes ago!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. Display your colleagues like regular people<\/h3>\n\n\n\n<p>Most people have a general disinterest in real estate. Why does this industry actually exist? Why are there so many real estate agents around the world?&nbsp;<\/p>\n\n\n\n<p>Some people even think that real estate agents are unreliable, have a lack of knowledge in the given industry, but hurry all the time. Maybe that\u2019s true in some cases, but generally, it isn\u2019t true. Real estate agents are not the devils in disguise, but helpful people who care for the seller first, and then the agreed commission rates.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-your-colleagues-like-regular-people-1024x512.png\" alt=\"Display your colleagues like regular people\" class=\"wp-image-12668\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-your-colleagues-like-regular-people-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-your-colleagues-like-regular-people-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-your-colleagues-like-regular-people-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Display-your-colleagues-like-regular-people.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>How can you reach that? Well, one way is to demonstrate your colleagues on your website in a friendly way. It\u2019s better to throw the suit away and take a picture while they do something funny, or during their free time. Illustrate them as humans, and write individual introductions under all of their pics. Emphasize their personality, so potential customers can choose from people with different characteristics.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">11. Protect data<\/h3>\n\n\n\n<p>Data protection is more important than ever in the online world. And it\u2019s not only because the EU makes stricter and stricter laws about data protection, or that the biggest social media companies go to court once a week because of selling their users\u2019 data.&nbsp;<\/p>\n\n\n\n<p>We have started to understand how online presence works, and how easy it is to tell everything about our work, hobby, or the products that we buy every day. Data started to be a product, nowadays visitors no longer believe that something is free. \u201cIf it\u2019s free you are the product\u201d &#8211; all of us know this expression.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Protect-data-1-1024x512.png\" alt=\"Protect data\" class=\"wp-image-12674\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Protect-data-1-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Protect-data-1-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Protect-data-1-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Protect-data-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>In the case of a real estate website, you probably need to hold a lot of personal information about your buyers. Credit card information, locational information, passwords, and email addresses. This data should never get into the hands of others.&nbsp;<\/p>\n\n\n\n<p>Luckily, you have some good options for not only hiding personal information from data thefts but also from colleagues who unnecessarily take a look at this data sometimes. One of the best ways to do that is via data masking. Data masking is the process of hiding data by modifying its original letters and numbers. Because of this, even if your role is only to establish a connection between the seller and the buyer (they sign the documents on your site), they can be sure that you can\u2019t get access to this critical information.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">12. About Us page, the key to persuasion<\/h3>\n\n\n\n<p>As we have already discussed, a real estate website needs to ensure the potential buyer that their money is in good hands. They are for the buyers, and not the buyers are for delivering the company to its peak. But you can\u2019t work on enhancing their trust in your landing page.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why the About Us page can be the key to delivering this information. In this specific sub-page, you can share information about the working mechanism of the business, just as:<\/p>\n\n\n\n<ul>\n<li>The company\u2019s vision<\/li>\n\n\n\n<li>Cultures and values<\/li>\n\n\n\n<li>The business model<\/li>\n\n\n\n<li>Directors and coworkers<\/li>\n<\/ul>\n\n\n\n<p>Well, Rightmove\u2019s \u201cabout\u201d page is all about answering these questions. Moreover, you can also download all the documents connected to corporate governance, and information about their investors, and stakeholders. On top of that, there is a financial calendar function, where you can take a look at what\u2019s coming in the near future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/About-Us-page-the-key-to-persuasion-1024x512.png\" alt=\"\" class=\"wp-image-12675\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/About-Us-page-the-key-to-persuasion-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/About-Us-page-the-key-to-persuasion-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/About-Us-page-the-key-to-persuasion-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/About-Us-page-the-key-to-persuasion.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.rightmove.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>These acts definitely help to be more reliable in the customers\u2019 minds. If something has relevance in this industry, this factor is definitely one of those.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_opportunities\"><\/span>Technical opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the technical opportunities section, we tried to sort out those features that can be connected to other positive attributes, just as more reliability, or understanding of the visitors better. However, implementing these features is nothing without a great knowledge of mainly in terms of programming. Although these opportunities are hard to implement if you don\u2019t have enough resources, the effect can be even bigger than in the case of any other group.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">13. Create an identifiable domain name<\/h3>\n\n\n\n<p>If you search for AI.com do you know where you will land? On Google Geminis site! Businesses spend huge resources on finding the best domains for their business.&nbsp;<\/p>\n\n\n\n<p>But, why is that so important?&nbsp;<\/p>\n\n\n\n<p>If a domain name is easily memorable, includes keywords on your specific industry, or has a \u201c.com\u201d ending, you can expect more organic searches than most of your competitors.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see the difference between Apartments.com, and Redfin.com, two very well-known USA-based real estate companies. We should agree that in terms of the better domain name, Apartments.com is the winner. Their name is in full harmony with their potential buyers\u2019 keywords, or especially one, the word: \u201capartment\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-an-identifiable-domain-name-1024x512.png\" alt=\" Create an identifiable domain name\" class=\"wp-image-12676\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-an-identifiable-domain-name-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-an-identifiable-domain-name-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-an-identifiable-domain-name-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Create-an-identifiable-domain-name.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.apartments.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Currently, half of Apartments.com\u2019s traffic comes from organic search, while that\u2019s just 37% in the case of Redfin.com (Similarwebs\u2019 data). Even if we couldn\u2019t neglect some other factors in this equation, the power of an identifiable domain name is not just a fictional story.&nbsp;<\/p>\n\n\n\n<p>However, you need to start thinking about the perfect domain name even before you launch your website. Also, you need to check expired, or almost expired domain names from time to time to find a gem, unless you don\u2019t want to pay too much.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">14. Develop an advanced filtering option<\/h3>\n\n\n\n<p>When people are looking for new homes they have expectations. Flat\/house, buy\/rent, or the maximum price that they theoretically pay.&nbsp;<\/p>\n\n\n\n<p>Do they want to go through all the options? No, they are only interested in those that pass their requirements. That\u2019s why implementing an advanced filtering option is not a possibility, it is an obligation.&nbsp;<\/p>\n\n\n\n<p>An advanced filtering option must contain:<\/p>\n\n\n\n<ul>\n<li>A price range function<\/li>\n\n\n\n<li>A home-type function<\/li>\n\n\n\n<li>A Types of building filtering option<\/li>\n\n\n\n<li>A Square meter filtering option&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And there are some optional opportunities to add, like: property status, parking spots, or year-built filtering options.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Develop-an-advanced-filtering-option-1024x512.png\" alt=\"Develop an advanced filtering option\" class=\"wp-image-12677\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Develop-an-advanced-filtering-option-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Develop-an-advanced-filtering-option-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Develop-an-advanced-filtering-option-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Develop-an-advanced-filtering-option.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.homes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>That\u2019s one of the most effective features of all, but requires a lot of testing, and a lot of well-written programming codes. However, if you implement it correctly, you will extremely increase your site\u2019s user experience, which leads your business to more time on your site by visitors. If you want to increase your real-estate website\u2019s conversion rate, use this tip!<\/p>\n\n\n\n<p>Capturly Analytics, our data analytics tool also implemented advanced filtering options to its tool, which became one of the main strength, and advantage amongst the competitors. So, this feature starts to be a standard in many industries.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">15. Provide multiple languages<\/h3>\n\n\n\n<p>Of course, this tip depends on the country, and the region your business works. However, most of the time you should not stick with only one specific language.&nbsp;<\/p>\n\n\n\n<p>For example, even in the European Union, only 51% of the citizens can speak in English <a href=\"https:\/\/europa.eu\/eurobarometer\/surveys\/browse\/all\/series\/8927\" target=\"_blank\" rel=\"noreferrer noopener\">according to a European survey. <\/a>That\u2019s even lower in other non-EU countries of this continent, and we still have not moved to Asia, where the situation is more complicated. First, you need to discover the potential language barriers of your target audiences, and if there are, you need to find a solution.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Provide-multiple-languages-1024x512.png\" alt=\"Provide multiple languages\" class=\"wp-image-12678\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Provide-multiple-languages-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Provide-multiple-languages-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Provide-multiple-languages-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Provide-multiple-languages.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.luxuryestate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>A multiple language option may require some translator inside the business, but if you calculate right, the benefits will be higher than the cost. You can grow your audience more, and discover new potential buyers on implementing this feature.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">16. Use a responsive design!<\/h3>\n\n\n\n<p>Mobile users are more than ever. <a href=\"https:\/\/www.focus21.io\/trends\/are-your-website-visitors-coming-from-mobile-tablet-or-desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Research shows that<\/a> mobile users were responsible for 66% of the global traffic, while desktop users accounted for only 33%. So two-thirds of the world\u2019s population rather use their mobile phones when browsing the internet.\u00a0<\/p>\n\n\n\n<p>Even if in terms of purchases the ratio is not that mobile-oriented. Mobiles still lead in that aspect also. However, while desktop screen resolutions rarely mismatch, phones are another topic. 360X800, 390X844, 413X896 &#8211; These types of resolutions only cover a little bit more than <a href=\"https:\/\/testsigma.com\/blog\/common-screen-resolutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">20% of the mobile industry<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-a-responsive-design-1024x512.png\" alt=\"\" class=\"wp-image-12679\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-a-responsive-design-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-a-responsive-design-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-a-responsive-design-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Use-a-responsive-design.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.realtor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>The summary is: you can\u2019t optimize your site to all of them; unless you use a responsive design. \u201cResponsive Web design is the approach that suggests that design and development should respond to the user\u2019s behavior and environment based on screen size, platform, and orientation.\u201d<\/p>\n\n\n\n<p>So screen resolutions won\u2019t matter, all of the visitors see the same. There are many software solutions for this specific problem, with a budget price. Although you may need to overwrite some of the codes, if you have a routine for this activity, tailoring a responsive design to your site should not cause any issues.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_to_grow_your_audience\"><\/span>Features to grow your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These effective features all exist to grow your website\u2019s audience. As sometimes it is not enough to promote your corporation to your well-known buyers, you need to travel to unknown waters. That being said, let\u2019s see some <a href=\"https:\/\/capturly.com\/blog\/customer-acquisition-strategies-for-real-estate-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate customer acquisition strategies<\/a>!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">17. Focus on renting as well<\/h3>\n\n\n\n<p>In the USA 65.8% of the population lives in a house on their own, while 34.2% rent a house <a href=\"https:\/\/www.rubyhome.com\/blog\/homeowners-vs-renters-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to some statistics<\/a>. However, renting is getting more and more popular. While the prices of buying a house are constantly increasing in America, and Europe, the wages do not always follow the growing expenses. That\u2019s why younger generations can\u2019t afford to buy their own home, and renting is their one and only option.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Focus-on-renting-as-well-1024x512.png\" alt=\"Focus on renting as well\" class=\"wp-image-12680\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Focus-on-renting-as-well-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Focus-on-renting-as-well-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Focus-on-renting-as-well-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Focus-on-renting-as-well.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>That\u2019s why &#8211; if you want to grow your audience &#8211; you need to focus on renting as well. This is a big market full of new opportunities. The option of \u201crenting\u201d appears in all 5 market-leader American real estate websites. Thus, they fitted brand new options to their website, mostly for the comfort of renters. These are a pet-friendly home option, or checking the availability.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">18. Add a home valuation calculator<\/h3>\n\n\n\n<p>You can open your website\u2019s gate to another segment. Like, most of the time people not only want to buy houses, but some of them want to sell them as well.&nbsp;<\/p>\n\n\n\n<p>However, the selling process starts with a hard task, and solving it usually requires professional help. Do you know the value of your house? Most of the time, no! Even if you remember the cost of building it up or the price that you bought years ago, these are completely irrelevant things by the time you sell it.&nbsp;<\/p>\n\n\n\n<p>The demand, the continuously changing prices of construction products, and the current price sensitivity all influence the current price. And we haven\u2019t spoken about one of the main factors: the current state of the house!&nbsp;<\/p>\n\n\n\n<p>Well, an online tool can\u2019t help you estimate your house&#8217;s current status, but can predict the possible price by analyzing the last sold houses near your area. This is what Redfins do! You only need to type your address, and the program lists all of the currently advertised homes near your area and the final price of the sold ones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Add-a-home-valuation-calculator-1024x512.png\" alt=\" Add a home valuation calculator\" class=\"wp-image-12681\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Add-a-home-valuation-calculator-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Add-a-home-valuation-calculator-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Add-a-home-valuation-calculator-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Add-a-home-valuation-calculator.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p>Even if this calculator can\u2019t give you an in-depth answer to your question, here is the real deal: after the research was made completely free, the tool recommends choosing a real estate agent who personally analyzes the house\u2019s current state and the possible price. This strategy not only pulls new members to a real estate community but leads the company to more money.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_first_get_to_know_your_visitors\"><\/span>But first, get to know your visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you know your visitors\u2019 better they will be more likely to enjoy the time spent on your site. And the more they like it, and their user experience gets better and better, they will choose your site again and again. Well, we have already mentioned features about user experience, and the ways how you can enhance their buyers\u2019 loyalty.&nbsp;<\/p>\n\n\n\n<p>However, without understanding them, and knowing what they really want, all your tries can lead to failure. To ensure that you are going in the right direction, you must know your visitors\u2019 better!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Measure your success<\/h3>\n\n\n\n<p>Let\u2019s say you implemented one of these features. In what ways can you track success? Sold quantity, or maybe comparing two months&#8217; revenues?<\/p>\n\n\n\n<p>Well, these may be the effects in the long term, but for a short time period, these can\u2019t track anything. However, by using data analytics software you can track the average time spent on your site, conversion funnels bounce rates, and the number of sessions. These can all give you a more clear picture of your success than the first metrics.&nbsp;<\/p>\n\n\n\n<p>So, our first advice is to choose a data analytics tool and add that to your website. If you want to get a complete experience but do not want to spend half of your profit on data analytics software, we encourage you to take a look at our tool: <a href=\"https:\/\/capturly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capturly Analytics<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/capturly.com\/pricing?utm_source=capturlyblog&amp;utm_medium=banner&amp;utm_campaign=banner-01\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"325\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-1024x325.png\" alt=\"Analyze your real estate website\" class=\"wp-image-12634\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-1024x325.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-300x95.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website-768x244.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/05\/Analyze-your-real-estate-website.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Capturly\u2019s capabilities not only cover the general data analytics features: heatmaps, session recording software, or a conversion funnel analysis. Capturly also offers a brand-new \u201ccustom event\u201d function! As the name stands for itself, this gives you the opportunity to set custom events and measure their performances inside the \u201cacquisition\u201d menu bar.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you made a blog page, and you placed a CTA on your webpage that directs the customers to your articles. With the \u201ccustom event\u201d function, you can analyze how many individual visitors clicked on the call-to-action, therefore you can evaluate the success of your new feature.<\/p>\n\n\n\n<p>On top of that, you can also filter session recordings, and make funnels from the given data.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Gather data with surveys!<\/h3>\n\n\n\n<p>There are some aspects you can\u2019t be aware of unless you don\u2019t ask your customers about it. Let\u2019s take, for example, NPS (Net Promoter Score)! This metric is used to track how likely your customers recommend your website to their friends and relatives.&nbsp;<\/p>\n\n\n\n<p>It is crucial information as if they don\u2019t recommend you, their user experience was not satisfactory. Therefore, they not only persuade fewer people to use your site, but they will also pick another website for themselves as well.&nbsp;<\/p>\n\n\n\n<p>On Capturly Analytics, you have the chance to deliver in-email surveys to your existing customers to track information about them and make them speak about their opinions. In-email has some advantages over in-site surveys. In addition to that, more existing customers will deliver these questionnaires back, and you get more data to evaluate the results.&nbsp;<\/p>\n\n\n\n<p>Capturly also helps with the evaluation process, as the tool offers charts about the percentage of satisfied, and dissatisfied users, and calculates average scores.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this article, we chose 18 of the most effective features of a real estate website to look for in the near future. Some of us may already be implemented on your site, but you still have a couple of other options to choose from. Do not forget: the real estate industry has radically improved in the online world in the last couple of years. If you want to stay on track, a brand-new vision is needed, with many more new features, and most importantly: the willingness to learn and improve!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1716537069169\"><strong class=\"schema-faq-question\">Why are these features considered effective for a real estate website?<\/strong> <p class=\"schema-faq-answer\">There are several reasons for that:<br\/>&#8211; Some of these features have already been implemented by industry leaders<br\/>&#8211; The statistic shows its success<br\/>&#8211; Industrial customer or seller trends show its efficiency<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716537120231\"><strong class=\"schema-faq-question\">Can these features be integrated into an existing real estate website, or is a complete redesign necessary?<\/strong> <p class=\"schema-faq-answer\">Some may require a whole new concept, some only require minor updates. Technical opportunities usually require more hard work, but the reward is better.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716537134318\"><strong class=\"schema-faq-question\">What makes a feature effective for a real estate website?<\/strong> <p class=\"schema-faq-answer\">Effectiveness can be analyzed from both the visitors and the business&#8217;s point of view. When there are more visitors, or the remaining visitors have better user experience, and the business doesn\u2019t spend too much resources on creating a new feature; we can categorize that as an effective one.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716537143397\"><strong class=\"schema-faq-question\">Can small real estate agencies also benefit from these features, or are they only for large agencies?<\/strong> <p class=\"schema-faq-answer\">Some of these features will become industrial standards in the next few years. So, even if small real estate agencies don\u2019t have to implement all at once, they have to opt for introducing more.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716537160877\"><strong class=\"schema-faq-question\">What common mistakes should be avoided when implementing these features?<\/strong> <p class=\"schema-faq-answer\">Some of the common mistakes include:<br\/>&#8211; Ignoring testing<br\/>&#8211; Ignoring user feedback<br\/>&#8211; Overloading the website with features<br\/>&#8211; Slow performance<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating a real estate website is \u201cnot a country for an old man\u201d! The dynamic improvement this industry has faced &#8211; especially in the online scene &#8211; in the last couple of years was stunning.&nbsp; Compare an old real estate website to a new one: the difference is huge, in almost every aspect. This is<\/p>\n","protected":false},"author":45,"featured_media":12653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Effective Real Estate Website Features [2024]<\/title>\n<meta name=\"description\" content=\"Increase conversions and reputation with these must-have features for your real estate website. 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Technical opportunities usually require more hard work, but the reward is better.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#faq-question-1716537134318","position":3,"url":"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#faq-question-1716537134318","name":"What makes a feature effective for a real estate website?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Effectiveness can be analyzed from both the visitors and the business's point of view. When there are more visitors, or the remaining visitors have better user experience, and the business doesn\u2019t spend too much resources on creating a new feature; we can categorize that as an effective one.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#faq-question-1716537143397","position":4,"url":"https:\/\/capturly.com\/blog\/effective-real-estate-website-features\/#faq-question-1716537143397","name":"Can small real estate agencies also benefit from these features, or are they only for large agencies?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Some of these features will become industrial standards in the next few years. 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