{"id":1244,"date":"2018-01-09T10:51:20","date_gmt":"2018-01-09T09:51:20","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1244"},"modified":"2021-09-13T15:00:09","modified_gmt":"2021-09-13T13:00:09","slug":"web-ux-design-trends-2018","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/web-ux-design-trends-2018\/","title":{"rendered":"Website UX Design Trends for 2018"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">There\u2019s no denying the importance of great user experience design in 2018. Top marketers and designers cited user-friendly and user-focused design as one of the top features successful businesses and brands utilized in 2017. \u00a0<\/span><\/i><a href=\"https:\/\/capturly.com\/\"><i><span style=\"font-weight: 400;\">Website optimization technology<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and UX design that leads to higher conversion rates remain the focus as we head into 2018.<\/span><\/i><\/p>\n<p><b>Where is UX Design Headed in 2018?<\/b><\/p>\n<p><a href=\"https:\/\/www.userzoom.com\/user-experience-research\/recap-of-2017-predictions-trends-for-user-experience-design-research\/\"><span style=\"font-weight: 400;\">User experience was a huge predictor<\/span><\/a><span style=\"font-weight: 400;\"> of design in 2017 and <\/span><b>designing with users in mind will continue<\/b><span style=\"font-weight: 400;\"> to direct trends in 2018. Here are a few of the major trends in website optimization and design we can expect to see in 2018.<\/span><\/p>\n<p><b><i>Design That Saves Time<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">With today\u2019s user\u2019s attention span coming in <\/span><a href=\"https:\/\/venturebeat.com\/2016\/12\/04\/our-8-second-attention-span-and-the-future-of-news-media\/\"><span style=\"font-weight: 400;\">around 8 seconds<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s <\/span><b>more important than ever<\/b><span style=\"font-weight: 400;\"> to have a fast and <\/span><a href=\"https:\/\/www.smashingmagazine.com\/2011\/01\/guidelines-for-responsive-web-design\/\"><span style=\"font-weight: 400;\">responsive design<\/span><\/a><span style=\"font-weight: 400;\"> that catches and holds the attention of its users.<\/span><\/p>\n<p><b>|So what does timesaving design entail?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Design that considers the <\/span><i><span style=\"font-weight: 400;\">most common user navigation patterns<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carefully and tastefully placed <\/span><i><span style=\"font-weight: 400;\">pop-ups that help users<\/span><\/i><span style=\"font-weight: 400;\"> find what they are looking for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anticipatory <\/span><i><span style=\"font-weight: 400;\">design that considers how users might interact<\/span><\/i><span style=\"font-weight: 400;\"> with a particular site<\/span><\/li>\n<\/ul>\n<p><b><i>Voice Activation <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, Google research showed that on mobile devices <\/span><a href=\"https:\/\/searchengineland.com\/google-reveals-20-percent-queries-voice-queries-249917\"><span style=\"font-weight: 400;\">almost 20 percent of searches<\/span><\/a><span style=\"font-weight: 400;\"> were completed with voice activation. \u00a0Creating a voice-activated interface on your site is key for website optimization. <\/span><a href=\"https:\/\/www.nytimes.com\/2016\/01\/28\/technology\/personaltech\/siri-alexa-and-other-virtual-assistants-put-to-the-test.html\"><span style=\"font-weight: 400;\">Voice-activated technology<\/span><\/a><span style=\"font-weight: 400;\"> such as Alexa and Google Now are <\/span><b>gaining in popularity across the board<\/b><span style=\"font-weight: 400;\">. This technology will maintain its importance in 2018 as it becomes more accurate and more users rely on it for their searches. <\/span><\/p>\n<p><b><i>Fixing Annoying Bugs <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">This year will see UX design focusing on ways to correct annoying bugs that have bothered users for a while now. These will probably include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving slow page load times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementing more <a href=\"https:\/\/www.eescorporation.com\/cloud-computing-applications-3\/\">cloud-based apps<\/a> for storage across multiple devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easing device transition during purchases and user interactions<\/span><\/li>\n<\/ul>\n<p><b><i>More Interactive User Experiences<\/i><\/b><\/p>\n<p><a href=\"https:\/\/capturly.com\/blog\/create-a-simple-working-chat-bot-in-2-hours\/\"><span style=\"font-weight: 400;\">Chatbots were huge in 2017<\/span><\/a><span style=\"font-weight: 400;\"> and will continue to gain importance in 2018. Creating ways for users <\/span><b>to have a more personal experience<\/b><span style=\"font-weight: 400;\"> on a website <\/span><b>is the biggest challenge<\/b><span style=\"font-weight: 400;\"> and focus for website optimization in the New Year. <\/span><\/p>\n<p><b>More Changes on the Horizon<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As we enter 2018, UX design will see many new changes as well as growths and improvements to already existing user experience enhancements. <a href=\"https:\/\/www.advancedwebranking.com\/blog\/11-reasons-why-video-is-better\/\">Video\u00a0as a medium of choice<\/a> will continue to gain momentum<\/span><span style=\"font-weight: 400;\">. <\/span><b>Quality, consistent, and relevant content <\/b><span style=\"font-weight: 400;\">will also become increasingly <\/span><b>important in the <\/b><a href=\"https:\/\/capturly.com\/pricing\"><b>world of website optimization<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As new technology develops, more UX design trends will continue to emerge and pull the focus in design even more towards creating a high-quality user experience.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying the importance of great user experience design in 2018. Top marketers and designers cited user-friendly and user-focused design as one of the top features successful businesses and brands utilized in 2017. \u00a0Website optimization technology and UX design that leads to higher conversion rates remain the focus as we head into 2018. Where<\/p>\n","protected":false},"author":5,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[21,20,40,42,11,9,43,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website UX Design Trends for 2018 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Website optimization technology and UX design leads to higher conversion rates. 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