{"id":12219,"date":"2024-03-25T15:13:09","date_gmt":"2024-03-25T14:13:09","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=12219"},"modified":"2024-03-20T11:47:47","modified_gmt":"2024-03-20T10:47:47","slug":"how-to-create-an-effective-homepage","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/","title":{"rendered":"How to create an effective homepage?\u00a0\u00a0"},"content":{"rendered":"\n<p>Imagine your site as one of the books of the world&#8217;s largest bookstores. In this case, it contains 200 million books &#8211; <a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/software\/website-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to Forbes data<\/a>, this is exactly how many websites are currently available. However, your book is about gardening. Although there are just 500 thousand rival books left, the market is narrow, as this genre only interests 5 million people all over the world.<\/p>\n\n\n\n<p>In this case, will every gardening book become a bestseller? No, not at all! Maybe 50 from the 500 thousand. A quarter of the book&#8217;s revenues will cover the costs and if they are lucky enough they can earn some extra money, and the rest will lose. Well, there are some good strategies on how your company can be highlighted amongst the others, but in this article, we will only dive into one part: the covers of the books. But in this case, this cover is clickable, can play down videos, and lead the interested people to your products.&nbsp;<\/p>\n\n\n\n<p>So, can you translate this metaphor to the world of online businesses? Your web page is your book, and you want your book to be read by your visitors. But there are a lot of competitors to hijack these limited numbers of people.&nbsp;<\/p>\n\n\n\n<p>Your homepage is one of your most effective factors to convince these potential readers. In this article, we help you create your magnificent homepage which leads you to the way of becoming a \u201cbest seller\u201d.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#How_to_build_a_homepage\" title=\"How to build a homepage?\">How to build a homepage?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#How_can_we_establish_an_effective_homepage\" title=\"How can we establish an effective homepage?&nbsp;\">How can we establish an effective homepage?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#What_is_the_hero_section\" title=\"What is the hero section?\">What is the hero section?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#What_are_the_parts_of_an_effective_homepage\" title=\"What are the parts of an effective homepage?\">What are the parts of an effective homepage?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#How_do_online_analytics_tools_help_you_with_that\" title=\"How do online analytics tools help you with that?\">How do online analytics tools help you with that?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#What_is_Capturly_Analytics\" title=\"What is Capturly Analytics?\">What is Capturly Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_build_a_homepage\"><\/span>How to build a homepage?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, we should define exactly what the homepage is. The homepage is what most of your visitors see when arriving at your site. It is a misconception that all of your visitors see this at first glance, as they can also arrive from social media, email, or any other call-to-actions, which can directly land the visitors on other parts of your site.<\/p>\n\n\n\n<p>However, by just clicking somewhere at the top of your web page (your logo, your name, or other subtitles) visitors will jump into your homepage. Also, if the visitor refreshes your site, or goes to one of your sub-pages and goes back, the visitor will face directly with your homepage. So the homepage is an entrance hall, you always go straightforward in it, even if sometimes you don\u2019t notice this activity.<\/p>\n\n\n\n<p>But this homepage can be so much better than a simple \u201cin and out\u201d page. This invisible, and irrelevant page can be turned into one of your main strengths. You only need to learn its basic structure, combined with some great tips to be highlighted amongst your competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_we_establish_an_effective_homepage\"><\/span>How can we establish an effective homepage?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until this time, I only mentioned one aspect of what are the main functions of having a homepage. The truth is, there are some more, and the biggest challenge is to pass these four criteria at the same time, with high efficiency.<\/p>\n\n\n\n<p><strong>These are:<\/strong><\/p>\n\n\n\n<ul>\n<li>Highlighting why you are unique &#8211; it displays on your unique logo, engaging headline, and all parts of your homepage elements. The fact is, you need to emphasize it in every inch of your homepage<\/li>\n\n\n\n<li>Emphasize that the visitor is in the right place with the right solution &#8211; it usually appears on the sub-heading&nbsp;<\/li>\n\n\n\n<li>Ensure on the homepage that you can understand your visitor problem, and you can fix it, quicker, cheaper, or more precisely than your competitors &#8211; This requires longer content to explain why your products are the best for some reasons and illustrate it with understandable examples. That\u2019s why it usually fits into the below-the-fold content of your effective homepage<\/li>\n\n\n\n<li>Give them an explanation of where to go next &#8211; well-established CTA-s that make their customer journey easy<\/li>\n<\/ul>\n\n\n\n<p>It seems quite hard to combine these four criteria into one little homepage, right? Well, it may seem a little tricky, but it is not brain surgery, you can cool down.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Create-an-effective-homepage-1024x512.png\" alt=\"Create an effective homepage\" class=\"wp-image-12261\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Create-an-effective-homepage-1024x512.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Create-an-effective-homepage-300x150.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Create-an-effective-homepage-768x384.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Create-an-effective-homepage.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_hero_section\"><\/span>What is the hero section?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All of these four criteria should be included on the hero section of your effective homepage. Hero section is the overall name of those elements of a homepage which I will mention later.<\/p>\n\n\n\n<p>Outside of these four criteria that you should display in your hero section, there are at least two other requirements that you will see its benefits later.&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Grab attention<\/strong> to not let your visitors exit your site without reaching conversion.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Visually demonstrate your value proposition<\/strong>, so use some graphical elements (pictures, and videos) to convince your potential buyers.<\/li>\n<\/ol>\n\n\n\n<p>If you obey our following tips about the must-have elements of a homepage, you clearly can\u2019t get into trouble. The next parts exist to accomplish the mentioned four criteria, and outside this you only need a big box of creativity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_parts_of_an_effective_homepage\"><\/span>What are the parts of an effective homepage?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this part, I try to lead you step by step to make a simple, but expressive homepage that satisfies all your needs. However, you don\u2019t need to go from one extreme to the other, learn that.<\/p>\n\n\n\n<p>Show your values, but don\u2019t write a novel. Be creative, but be brave to stick with the old methods as well. Ensure CTA-s, but do not want to restrict your visitors from discovering your whole site. Usually either end of the scale is losing: so rather be in the middle!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/capturly.com\/pricing?utm_source=capturlyblog&amp;utm_medium=banner&amp;utm_campaign=banner-01\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"325\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2-1024x325.png\" alt=\"Analyze your website\" class=\"wp-image-11568\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2-1024x325.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2-300x95.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2-768x244.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Logo and a navigation system<\/h3>\n\n\n\n<p>At an effective homepage, the top of the screen contains two different elements: a logo, and a menu bar.<\/p>\n\n\n\n<p>Let\u2019s start with the first. The logo is what you represent. There are certain books about how to build up an effective logo that represents your brand. These books can write up to 500 pages just about this topic! Organizations spend up to millions of dollars just to create new logos that more effectively represent their values. Is it worth that much?&nbsp;<\/p>\n\n\n\n<p>Although I suggest that you shouldn\u2019t spend millions of dollars for creating a perfect logo on the first try, it is a crucial aspect of your brand, and your homepage indeed.<\/p>\n\n\n\n<p>Many people think the logo is the company. It introduces your core values, vision, and mission, and helps to distinguish your brand from the other in the head of the customers. Without the logo, you are just one from the others. Even on your homepage.<\/p>\n\n\n\n<p>Next, move onto the menu bar, and a well-established navigation system that helps the visitors find what he is looking for quickly. It always appears on the top-left side of the screen, and the pages, and sub-pages need to be sorted in a logical order to ensure the visitors understand what button navigates them to the desired place and to discover your site more precisely.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-1-1024x341.png\" alt=\"BestBuy - Logo and navigation menu\" class=\"wp-image-12263\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-1-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-1-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-1-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.bestbuy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Headline<\/h3>\n\n\n\n<p>If you start a homepage from scratch one of the first few things includes creating a headline. The headline is the most important aspect of creating an effective homepage. Why? This will be the first thing your potential customer discovers after reaching your site, and the first impression has the biggest effect.&nbsp;<\/p>\n\n\n\n<p>One time David Ogilvy, a well-known businessman from the 20. century said <a href=\"https:\/\/databox.com\/headline-copy-examples\">according to Databox:<\/a> \u201cOn the average, five times more people read the headlines than the body copy.\u201d<\/p>\n\n\n\n<p>Basically, a few words can decide about the effectiveness of your homepage. Some of you may say it\u2019s not fair but think of it on another side: a little creativity can win you more customers. Of course, these creative instincts are coming from your own products, and the industry you are in, so unfortunately we can\u2019t help working these out.&nbsp;<\/p>\n\n\n\n<p><strong>But there are some formal requirements you should also take care of, for instance:<\/strong><\/p>\n\n\n\n<ul>\n<li>Stay between 6 to 12 words, but the general comment is: \u201cThe less the better\u201d<\/li>\n\n\n\n<li>Use colors and other fonts to emphasize your sentence<\/li>\n<\/ul>\n\n\n\n<p><strong>And here are some of our advice:<\/strong><\/p>\n\n\n\n<ul>\n<li>Focus on your target audiences, and target them with your headline<\/li>\n\n\n\n<li>Write numbers, reach them through their emotions, and emphasize your unique selling point<\/li>\n\n\n\n<li>Answer as many questions as you can&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-2-1024x341.png\" alt=\"Weight Watchers - Headline\" class=\"wp-image-12265\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-2-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-2-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-2-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/BestBuy-Logo-and-navigation-menu-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.weightwatchers.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sub-headline<\/h3>\n\n\n\n<p>A secondary headline exists to emphasize your offer and convince your customers in a few more words than your headline.&nbsp;<\/p>\n\n\n\n<p>A sub-headline also has some requirements that you need to obey to reach the maximum effect! <\/p>\n\n\n\n<p><strong>This means:<\/strong><\/p>\n\n\n\n<ul>\n<li>You must place it directly under the headline<\/li>\n\n\n\n<li>It must contain between 10 to 30 words<\/li>\n\n\n\n<li>It means you try to focus on creating a sub-headline which is twice as long as your headline<\/li>\n<\/ul>\n\n\n\n<p>If there\u2019s a hook inside your headline, you need to unpack it here. We will show you this through an example!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>In this example, you are selling energy drinks, and you are thinking of creating your own website. You understand that to create an effective homepage, you both need an engaging headline and a sub-headline.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>You chose this headline: \u201cProviding power during the struggle\u201d &#8211; it focuses on the university students, who sleep less than the recommended numbers, and learn all day long. Although I highlighted this explanation here, this belongs to the sub-headline part. But in a different way, with fewer words, and more curiosity.&nbsp;<\/p>\n\n\n\n<p>So your sub-headline must be something like this: \u201cPowering your path to success with our revitalizing energy drinks\u201d &#8211; With this sub-headline your potential customers understand what you are selling, but still need to find more information.&nbsp;<\/p>\n\n\n\n<ul>\n<li>How do your energy drinks power your path?&nbsp;<\/li>\n\n\n\n<li>How do these drinks give you power during the hard times?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These potential questions help stimulate your visitor\u2019s minds to read more about these products. They will probably scroll down on your site, and try to scan for more information. However, that\u2019s not always true. Sometimes you need to show them something way more engaging!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Github-Sub-headline-1024x341.png\" alt=\"GitHub - Sub-headline\" class=\"wp-image-12266\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Github-Sub-headline-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Github-Sub-headline-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Github-Sub-headline-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Github-Sub-headline.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/github.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting image or video<\/h3>\n\n\n\n<p>Something graphical, which ensures that your potential clients not only imagine your products, since in that case, it may be less convincing. You need to demonstrate its functionality and lookalike! And is there a better way than a visual representation of your product? I don\u2019t think so!<\/p>\n\n\n\n<p><strong>However, as always you need to follow some rules to ensure the maximum effect:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>It should represent your own product, not someone else\u2019s (it could have a negative effect in that case)<\/li>\n\n\n\n<li>If it is a video try to reduce its length for at least 30 seconds. You can\u2019t maintain attention for too long<\/li>\n\n\n\n<li>It must stimulate your audience to take action now, but try to reach this activity without referring to it too often<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t forget either: going to the other side of the horse can also create negative feelings. Don\u2019t overdose with supporting images, create just a few convincing ones.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Samsung-Image-on-Homepage-1024x341.png\" alt=\"Samsung - Image on your effective homepage\" class=\"wp-image-12267\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Samsung-Image-on-Homepage-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Samsung-Image-on-Homepage-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Samsung-Image-on-Homepage-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Samsung-Image-on-Homepage.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primary CTA<\/h3>\n\n\n\n<p>CTA-s (abbreviation from the word \u201ccall-to-action&#8221;) are commonly referred to as special links that stimulate the visitor to subscribe, try, or buy something on a webpage.<\/p>\n\n\n\n<p>Basically, it&#8217;s a shortened route for reaching a conversion. For instance, on an average site adding a product to a cart needs 4 different clicks. Also, they need to scroll down a little to sort between your products. This activity is too slow in our fast-paced world, we need quicker solutions. Primary CTA-s provide you with that!<\/p>\n\n\n\n<p>With an instant click the potential buyer arrives at the end of the conversion funnel, and with one quick step, the visitor can go through it as well. A primary call-to-action should be something general to ensure your visitors know where, and why they click on that. Don\u2019t write something special, or a good joke that relates to your company, since most of them haven\u2019t got a clue about your company, your vision, or your mission.<\/p>\n\n\n\n<p><strong>Companies commonly use these types of primary CTA-s:<\/strong><\/p>\n\n\n\n<ul>\n<li>\u201cFREE TRIAL\u201d<\/li>\n\n\n\n<li>\u201cBUY NOW\u201d<\/li>\n\n\n\n<li>\u201cGET STARTED\u201d<\/li>\n<\/ul>\n\n\n\n<p>Why are these effective? Because even the first-time visitors know what these mean! These primary CTA-s usually take a place in the upper-right corner of your effective homepage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Hubspot-primary-CTA-1024x341.png\" alt=\"\" class=\"wp-image-12268\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Hubspot-primary-CTA-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Hubspot-primary-CTA-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Hubspot-primary-CTA-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Hubspot-primary-CTA.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Secondary CTA<\/h3>\n\n\n\n<p>You can never have enough CTA-s, that\u2019s why &#8211; when you want to establish an effective homepage &#8211; you need to place at least one more call-to-action. It\u2019s called the secondary CTA. The real reason for having another special link is quite understandable: you need to reach those who haven\u2019t seen or haven&#8217;t been affected by your first attempt.<\/p>\n\n\n\n<p><strong>It\u2019s also way better to demonstrate through an example:&nbsp;<\/strong><\/p>\n\n\n\n<p>Imagine that you are selling books, and creating a webpage to reach more buyers.&nbsp;<\/p>\n\n\n\n<p><em>In this case, your primary CTA can be something like this: \u201cORDER NOW\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>But is it possible that some part of the visitors don\u2019t want to buy books right now, even if they are interested in your industry? Yes, totally! You need to focus on them in another way! For example, if you get their email address, you can notify them for later purchases, when they are finally able to buy products from you.&nbsp;<\/p>\n\n\n\n<p><em>So the secondary CTA can be: \u201cBE THE FIRST TO KNOW OUR NEXT SALES\u201d<\/em><\/p>\n\n\n\n<p>A secondary CTA is less prominent than the first, but as it usually takes place at the end of your hero section (we mentioned this in the third chapter), sometimes it\u2019s more highlighted and easier to detect. Also, a secondary CTA can be more company-specific, since this time your visitors already read something about your company or your product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Keap-Secondary-CTA-1-1-1024x341.png\" alt=\"Keap - Use Secondary CTA to create an effective homepage\" class=\"wp-image-12271\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Keap-Secondary-CTA-1-1-1024x341.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Keap-Secondary-CTA-1-1-300x100.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Keap-Secondary-CTA-1-1-768x256.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Keap-Secondary-CTA-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/keap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_online_analytics_tools_help_you_with_that\"><\/span>How do online analytics tools help you with that?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this article, you already found out what elements you should use when you want to create a homepage. But the thing is, how do you know that these mixed elements end up creating an effective one?&nbsp;<\/p>\n\n\n\n<p>Even if you follow all of our instructions, each industry has different characteristics. It may come from the different demographic, and financial factors your potential customers are in, the different devices they use, or the ratio of your first, and second-time visitors. These are all matters when you not only want to create a simple homepage, instead, you want to create an effective one.&nbsp;<\/p>\n\n\n\n<p>Then how do I gain information about my visitors\u2019 characteristics, their behavior, and my site&#8217;s potential effectiveness? &#8211; You may ask! That\u2019s where online analytics tools come into the picture! These tools are created for one single reason: to help you know your visitors better, and give you insights about their behavior on your site.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Capturly_Analytics\"><\/span>What is Capturly Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most in-depth online analytics tools is <a href=\"https:\/\/capturly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">called Capturly Analytics.<\/a> Capturly not only uses one single technique to track the visitor&#8217;s movements on your site, or to understand their comments connected to your site. We offer you many different features, such as:<\/p>\n\n\n\n<ul>\n<li><strong>Heatmap options <\/strong>&#8211; to know where your visitors click and scroll, and to understand the difference between target audiences and segments<\/li>\n\n\n\n<li><strong>Session recording option<\/strong> &#8211; to watch individual sessions and understand personal inquiries&nbsp;<\/li>\n\n\n\n<li><strong>Conversion funnel analysis <\/strong>&#8211; to analyze the success of your available funnels<\/li>\n\n\n\n<li><strong>Survey function <\/strong>&#8211; to make conclusions from questionnaires<\/li>\n\n\n\n<li><strong>Event analytics function <\/strong>&#8211; to conclude the most crucial information for your help<\/li>\n<\/ul>\n\n\n\n<p>These will all help you on your journey to create an effective homepage that not only you and your colleagues, but your customers also like.&nbsp;<\/p>\n\n\n\n<p>Do you want to compare two different designs to determine what you will introduce? With Capturly\u2019s heatmap functions you can create A\/B testing, where you can gain information about your customer\u2019s preferences between the two options.&nbsp;<\/p>\n\n\n\n<p>Or do you want better conversion rates, and you are not happy with your CTA&#8217;s performance? Capturly\u2019s conversion funnel analysis, heatmap options, and individual session recording all help you detect and fix the problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is not an easy job to create a brand-new homepage. It requires a lot of creativity, some web design skills, and one of the most important: acknowledging and following the rules, which website developers have been working out in the last decades.<\/p>\n\n\n\n<p>An effective homepage is nothing without preparation. After you decide what website creator software you will use, and pick a template that you like, the hardest challenge comes afterward. Filling your homepage with life. That\u2019s what we can\u2019t do for you. However, the whole frame is given, you just need to paint the perfect art inside it.<\/p>\n\n\n\n<p>Create logos, headlines, and CTA-s using our suggestions, and tailor them to your visitor&#8217;s specific needs. Learn this: an effective homepage is nothing without understanding your visitors, but understanding your visitors can be hard without using online data analytics software continuously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/capturly.com\/pricing?utm_source=capturlyblog&amp;utm_medium=banner&amp;utm_campaign=banner-01\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"325\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Want-to-analyze-user-behavior-1-1024x325.png\" alt=\"Want to analyze user behavior? Install Capturly Now\" class=\"wp-image-12200\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Want-to-analyze-user-behavior-1-1024x325.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Want-to-analyze-user-behavior-1-300x95.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Want-to-analyze-user-behavior-1-768x244.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/Want-to-analyze-user-behavior-1.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine your site as one of the books of the world&#8217;s largest bookstores. In this case, it contains 200 million books &#8211; according to Forbes data, this is exactly how many websites are currently available. However, your book is about gardening. Although there are just 500 thousand rival books left, the market is narrow, as<\/p>\n","protected":false},"author":45,"featured_media":12274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create an effective homepage?\u00a0[2024 Guide]<\/title>\n<meta name=\"description\" content=\"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create an effective homepage?\u00a0[2024 Guide]\" \/>\n<meta property=\"og:description\" content=\"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T14:13:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T10:47:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-create-an-effective-homepage-2024-Guide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viktoria Balog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktoria Balog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\",\"url\":\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\",\"name\":\"How to create an effective homepage?\u00a0[2024 Guide]\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2024-03-25T14:13:09+00:00\",\"dateModified\":\"2024-03-20T10:47:47+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d\"},\"description\":\"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create an effective homepage?\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d\",\"name\":\"Viktoria Balog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g\",\"caption\":\"Viktoria Balog\"},\"sameAs\":[\"http:\/\/capturly.com\"],\"url\":\"https:\/\/capturly.com\/blog\/author\/viktoria-balog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create an effective homepage?\u00a0[2024 Guide]","description":"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/","og_locale":"en_US","og_type":"article","og_title":"How to create an effective homepage?\u00a0[2024 Guide]","og_description":"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.","og_url":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/","og_site_name":"Capturly Blog","article_published_time":"2024-03-25T14:13:09+00:00","article_modified_time":"2024-03-20T10:47:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-create-an-effective-homepage-2024-Guide.png","type":"image\/png"}],"author":"Viktoria Balog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Viktoria Balog","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/","url":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/","name":"How to create an effective homepage?\u00a0[2024 Guide]","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2024-03-25T14:13:09+00:00","dateModified":"2024-03-20T10:47:47+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d"},"description":"Want to build an effective homepage? Learn how to optimize your website to get the best results and increase revenue.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to create an effective homepage?\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d","name":"Viktoria Balog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g","caption":"Viktoria Balog"},"sameAs":["http:\/\/capturly.com"],"url":"https:\/\/capturly.com\/blog\/author\/viktoria-balog\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/12219"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=12219"}],"version-history":[{"count":5,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/12219\/revisions"}],"predecessor-version":[{"id":12276,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/12219\/revisions\/12276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/12274"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=12219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=12219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=12219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}