{"id":1214,"date":"2017-12-18T19:30:58","date_gmt":"2017-12-18T18:30:58","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1214"},"modified":"2021-07-14T10:19:42","modified_gmt":"2021-07-14T08:19:42","slug":"make-your-customers-fall-in-love-with-your-webshop-on-christmas","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/make-your-customers-fall-in-love-with-your-webshop-on-christmas\/","title":{"rendered":"Make Your Customers Fall in Love With Your Webshop on Christmas"},"content":{"rendered":"

Christmas is close and shoppers go crazy, wandering from one shop to another. Those who plan to do the shopping from the couch do the same online. But what makes a good webshop good? What makes Airbnb so popular for private travel? How is it better than everyone else?\u00a0<\/em><\/p>\n

|An exceptional User Experience.<\/strong><\/p>\n

So there is no need to reinvent a wheel. What people need when browsing a website \u2014 or in this case webshop \u2014 is a pain-free and secure flow of user experience. Trust in online platforms is a key issue, especially if we expect people to reach for their wallets. A strong brand gives confidence, but what if it is not available? Let\u2019s face it, not everyone is an Amazon.<\/p>\n

The Good\u00a0News – Online Shopping Habits<\/strong><\/h4>\n

According to a recent survey by Statista, the majority of the shoppers \u2014 who purchase online-, get informed about the product and make the purchase without the need for a physical environment.<\/p>\n

\"Online<\/figure>\n

If you take it into consideration that roughly 4.2 billion people have access to the internet<\/a>, there\u2019s a lot of room for startups who want to run a webshop. Even if we narrow it down a bit to the United States or the European Union, we can see the huge potential. According to findings, about two-thirds of internet users<\/strong><\/a> in the EU<\/strong> shopped online in 2016. <\/strong>The number of digital shoppers can reach 230 million in 2021<\/strong><\/a> in the US.<\/strong><\/p>\n

\"internet<\/p>\n

Source: VPNmentor.com<\/a><\/p>\n

The Less Good\u00a0News – How to Stand Out<\/strong><\/h4>\n

Webshops have a big drawback compared to traditional brick-and-mortar shops. The main challenge is to have the product available immediately. In the offline store, you can just take it off the shelf, dump it in the basket and job done. In the offline version of commerce, every element of the interior has a role. The main goal is to convince the visitor to convert into a paying customer. Especially during the holidays, when you can feel the vibe.<\/p>\n

|This is what webshops have to mimic.\u00a0<\/strong><\/p>\n

There are tons of templates available<\/a> to snap on your favorite webshop engine. Basically, anyone can pick these up and have a cool design for the holidays so there\u2019s really no reason to skip this opportunity.<\/p>\n

\"holiday<\/p>\n

|So you have to stand out!<\/strong><\/p>\n

We all love discounts and a\u00a0survey by Accenture<\/a>\u00a0verifies this\u00a0fact.<\/strong>\u00a0Apply huge banners and show them on your homepage to generate more sales.\u00a0I would also like to emphasize the importance of great quality, professional images and product videos, along with eye-catching designs. An enormous \u2018SALE\u2019 banner can also be repulsive and show unprofessionalism without a talented graphic designer.\u00a0High-quality images and videos can help to increase your sales as much as every other trick listed here. A great image will show the product clearly, focuses on all the features, it will also increase buyer trust. These are especially important when it comes to buying online, as there is a lack of touch, smell and people can observe the product extensively neither.\u00a0Use web analytics tools, and make sure to optimize your website. If you have already done that, it won’t hurt you to double check. Click heatmap, scroll heatmaps or mouse tracking tools come in handy<\/a><\/strong> to see if everything is in its right place.<\/p>\n

|People\u00a0hunt for coupons.<\/strong><\/p>\n

Since coupons are a great<\/b> way<\/strong> to save some extra money<\/a>, m<\/span>ost of the\u00a0websites out there offer something extra. I don’t know about you but I always hunt for some extra percentages after I decide to spend a respected amount of money. It’s a smart idea to list your website on coupon collector sites<\/strong>. But wait there’s more! There are actual browser extensions for this sole purpose like Piggy for example<\/a>. Piggy collects the best coupon available<\/strong> for the specific order and automatically applies it<\/strong> during the checkout process for the user.\u00a0<\/span><\/p>\n

It’s widely used and here are the reasons why:<\/span><\/i><\/p>\n