Don\u2019t be afraid, if your business has had depressing results quite recently. Fluctuations in revenue and website traffic are normal in this world. Just because things aren’t going well right now doesn’t mean your company will disappear from the business map. Ups and downs are part of the journey. Your business may be thriving this year, bringing on new employees, while next year may bring challenges that require layoffs to stay afloat.<\/p>\n\n\n\n
Most of the time businesses can be rescued, even from the biggest swamp. By identifying problems early, implementing emergency plans and working hard, companies can rise from the ashes. When you save it, victory tastes sweeter than ever. <\/p>\n\n\n\n
Are you ready to face the biggest challenges a business can encounter? This article won’t just present the challenges; It will also provide you with emergency strategies to help you navigate through them and avoid worst-case scenarios.<\/p>\n\n\n\n
The biggest business challenges<\/h2>\n\n\n\n
In this chapter, we will sort out 10 of the biggest business challenges. We will write a few words about each of them, where we explain the whole scenario. <\/p>\n\n\n\n
High add-to-cart, but low conversion<\/h3>\n\n\n\n
It means that you have visitors, who are very interested in your own product, but half a step before they actually buy the designated products, they leave your site. That\u2019s what the experts call \u201cshopping cart abandonment\u201d. <\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
Your engagement rate is better than ever. You have the amount of visitors that are capable of buying enough products to reach your target numbers. The structure of your website looks good, and most of your customers find what they are looking for. Then where is the problem?<\/p>\n\n\n\n
The first sign that something doesn\u2019t work well is the less revenue compared to the last months. It can lead you to other questions, where do I lose interest? In this step, you can\u2019t be sure that they leave your site one step before buying your products or services. You need to figure this out. <\/p>\n\n\n\n
After you check your conversion funnels, you recognize an increased number of left visitors between the last two steps of at least one of your conversion funnels. Now, it is quite clear that the problem\u2019s source is converting your potential buyers into buyers.\u00a0<\/p>\n\n\n
![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-add-to-cart-but-low-conversion-1024x512.png\")
<\/figure><\/div>\n\n\nSolution<\/h4>\n\n\n\n
I mentioned that you need a conversion funnel analysis for proper understanding. Well, in general, you haven\u2019t got this type of help from your website builder, also Google Analytics funnel analysis comes with huge limitations. You need to find an alternative, and that\u2019s where Capturly Analytics can go in the picture. Our tool has a funnel analysis, with so many useful features. The possibility to create more than one funnel, the measurement of different phases drop-off rates, or an integrated session recording analysis; we offer you all of that.<\/p>\n\n\n\n
But let\u2019s move on to the solution. After you check that your conversion rate leaves much to be desired at the last step, you need to recognize the cause of this behavior. Maybe it comes from a missed feature, which would be important to many of your potential clients. It can be:<\/p>\n\n\n\n
- \n
- You don\u2019t have a mobile responsive design<\/li>\n\n\n\n
- Your site does not save credit cards or personal information – the users are too lazy to type them again<\/li>\n<\/ul>\n\n\n\n
It can also come from features you shouldn\u2019t been introduced, since these slow down the whole procedure, just as:<\/p>\n\n\n\n
- \n
- Creating an account right before the purchase<\/li>\n\n\n\n
- Too many features, causing your site to be extra slow<\/li>\n<\/ul>\n\n\n\n
If you introduce these tips, your customers are less likely to abandon your site, right before buying your products. <\/p>\n\n\n\n
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But the number one reason for cart abandonment belongs to none of the above groups. According to many researchers, adding extra fees to the total fee is the most frequent cause of this activity. This is the one that you must avoid at all costs!<\/p>\n<\/blockquote>\n\n\n\n
High traffic, but low engagement<\/h3>\n\n\n\n
It means you have efficient channels to pour customers into your site, but they are uninterested in the products you sell, or just the whole business itself.<\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
The first sign in this case is when you divide your buyers (who actually bought something from your webshop) by your visitors (who somehow reached your site). A good buyer\/visitor (multiplying with 100) conversion rate is 2% to 5%, but be aware it all depends on the industry in which your company is working. For example, this number is relatively lower in the luxury industries, but if you sell items for higher profit margins, you can let this happen.<\/p>\n\n\n\n
If your conversion rate is less than 1%, you still don\u2019t have to worry, but it can be a sign of low engagement. After you check this, you need to check your heatmap statistics with Capturly Analytics.<\/a> If you analyze your scroll heatmaps, and you realize that most of your customers don\u2019t scroll too much, it\u2019s another good sign for low engagement. If your click heatmaps also show relatively small activity, you can be sure that you can\u2019t engage with your visitors well.<\/p>\n\n\n
\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-traffic-but-low-engagement-1024x512.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nSolution<\/h4>\n\n\n\n
Luckily, there are some great ways to increase your engagement scores. Most of the time you need to give more value to your customers and understand to them that browsing on your site is not a time-wasting activity, instead they can learn many useful things. Useful things that will bring them advantages over their competitors.<\/p>\n\n\n\n
It can be:<\/strong><\/p>\n\n\n\n
- \n
- Quality blog articles, with many useful information<\/li>\n\n\n\n
- Creating, and sharing user-generated content<\/li>\n\n\n\n
- Implementing chatbots to let them ask their questions<\/li>\n\n\n\n
- Create a better navigation system on your site<\/li>\n<\/ul>\n\n\n\n
High lead generation, and low sales<\/h3>\n\n\n\n
Here, you can convince your potential buyers to buy your products, but something happens on your site, which makes them change their minds. <\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
In this case, the first sign can be very similar to the last one. You have a good number of visitors, and your leads’ click through rates are quite high, but you still can\u2019t sell the right amount of products.<\/p>\n\n\n\n
The real sign, where you can be sure that you are suffering from this problem, is when there is a difference between those customers selling rate numbers, who are not coming from your leads, and those who reached your site via your leads. So those visitors, who see one of your advertisements, are less likely to buy from you than the others.\u00a0<\/p>\n\n\n
\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-lead-generation-and-low-sales-1-1024x512.png\")
<\/figure><\/div>\n\n\nSolution<\/h4>\n\n\n\n
Most of the time the real problem is that you reach those people with your leads, who are not taking a place in any of your target groups. So you didn\u2019t specifically think of these people to buy your products when you established the company or the website. <\/p>\n\n\n\n
They are not from the right demographics, or they haven\u2019t got any interest in your products. Here, the solution is quite simple but takes some money. You need to rethink where, what time, which way are you advertising, and whether these are corresponding with your target audiences. If not, you need to pause it and focus on other marketing strategies, elsewhere.<\/p>\n\n\n\n
High sign-ups, but low email open rate<\/h3>\n\n\n\n
This time you can convince your customers to sign up for your email newsletter, but you can\u2019t deliver the email to them, or they can not open these emails.<\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
Detecting this issue is quite simple. You have a high number of sign-ups, but just a few of these customers really open your delivered emails.<\/p>\n\n\n\n
A normal email open rate also differs from the industries you are participating in, but the average, according to Campaignmonitor<\/a>, is around 17% to 28%. If your numbers are a little smaller than these, you don\u2019t need to be thinking about bad emails. Also, if you have zero, or very low email open rates, I don\u2019t think that the problem comes from your badly structured, awful-looking emails. Maybe the given email addresses no longer exist, or you make typos in most of them.\u00a0<\/p>\n\n\n
\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-sign-ups-but-low-email-open-rate-1024x512.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nSolution<\/h4>\n\n\n\n
And even if the problem comes from the quality of your emails, I have some good news for you. These are easily manageable, and you can go back on track by just implementing a few simple tricks.<\/p>\n\n\n\n
For example: <\/strong><\/p>\n\n\n\n
- \n
- Your subject line is irrelevant – create more engaging subject lines with AI<\/li>\n\n\n\n
- You send the same emails to everyone – create different segments, and tailor your emails based on these segments’ needs<\/li>\n\n\n\n
- Using inappropriate, or aggressive words – test your emails efficiency even before delivering them to your customers<\/li>\n<\/ul>\n\n\n\n
High page views, but low time on site<\/h3>\n\n\n\n
Here, you may have discovered methods to attract attention to your site, but visitors aren’t as committed to spending the anticipated amount of time there.<\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
The first sign is very similar to a few of the mentioned ones. Less revenue, worse conversion rates. Then you need to analyze it more deeply to be sure that this is your site\u2019s problem. Enable and track with Capturly\u2019s click and scroll heatmaps, where you detect fewer clicks and scrolls than in the last couple of months. After you are done with this, you need to take one more step to be sure that the problem is the low time your customers spend on your site. You need to watch individual sessions and track their lengths.<\/p>\n\n\n\n
\n
According to Websitebuilderexpert statistics<\/a>, the average time a visitor spends on a webpage depends on two things:<\/p>\n\n\n\n
- \n
- The industry that you are participating in <\/strong>– E-commerce websites experience faster sessions, as most of the customers want quick buying procedures.\u00a0<\/li>\n\n\n\n
- The type of the opened webpage<\/strong> – it is essential to know what kind of webpage we are talking about; customers will spend more time on a blog article, than on a landing page.\u00a0<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n
If your detected numbers correspond with the industrial data or the exact type of webpage\u2019s data, you can be sure that your problem is something else. However, if you experience a difference between your numbers and found data, you can be sure that your visitors spend relatively little time on your site.<\/p>\n\n\n
\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-page-views-but-low-time-on-site-1024x512.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nSolution<\/h4>\n\n\n\n
It is a very complex problem, and it\u2019s very hard to decide what to do. There are different tactics to convince your potential buyers to spend more time on your site, but none of them ensure a 100% positive change. However, these possible changes not only help you convince your visitors to stay longer, but they can generate other positive factors for your company.<\/p>\n\n\n\n
These are the possible solutions:<\/strong><\/p>\n\n\n\n
- \n
- Create a more efficient navigation system –<\/strong> Sometimes your customers don\u2019t spend too much time on your site since it takes too much time to reach from one specific area to another. It can be because of overloaded elements, slow load time, or unreadable fonts. <\/li>\n\n\n\n
- Optimize your content – <\/strong>Make your content colorful, and simple, and highlight the most important keywords. Customers usually don\u2019t read long, and complex articles. They usually just scan and look for the most important information which can help them to get out of trouble.<\/li>\n\n\n\n
- Introduce internal links – <\/strong>Your users most of the time reach your page to specifically go for a designated place, but as in brick-and-mortar shops, you can convince them to read your other content (or buy more products). Internal links are great, as they can distract your customers for their main purpose to spend more time on your site. <\/li>\n<\/ul>\n\n\n\n
In this part, there are a tremendous amount of possible solutions, so if these aren\u2019t working, but you are sure that you have this type of problem, look for other possible solutions, and implement those. <\/p>\n\n\n\n
High mobile traffic, but low mobile conversion<\/h3>\n\n\n\n
In this case, you find ways to connect mobile users with your site, but they leave your site very quickly. Even before they reach your projected goals.<\/p>\n\n\n\n
What are the signs?<\/h4>\n\n\n\n
- Optimize your content – <\/strong>Make your content colorful, and simple, and highlight the most important keywords. Customers usually don\u2019t read long, and complex articles. They usually just scan and look for the most important information which can help them to get out of trouble.<\/li>\n\n\n\n
- The type of the opened webpage<\/strong> – it is essential to know what kind of webpage we are talking about; customers will spend more time on a blog article, than on a landing page.\u00a0<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n
- The industry that you are participating in <\/strong>– E-commerce websites experience faster sessions, as most of the customers want quick buying procedures.\u00a0<\/li>\n\n\n\n
![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-mobile-traffic-but-low-mobile-conversion-1024x512.png\")
<\/figure><\/div>\n\n\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-sign-up-rates-but-low-user-activity-1024x512.png\")
<\/figure><\/div>\n\n\n![\"Test](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/Copy-of-banner-01-2-1024x325.png\")
<\/a><\/figure><\/div>\n\n\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-checkout-starts-but-low-finishes-1024x512.png\")
<\/figure>\n\n\n\n![\"High](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/02\/High-new-visitors-but-low-repeat-visitors-1024x512.png\")
<\/figure>\n\n\n\n![\"Analyze](\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2024\/01\/banner-01-3-2-1024x325.png\")
<\/a><\/figure><\/div>\n\n\n