{"id":1179,"date":"2017-12-07T15:22:27","date_gmt":"2017-12-07T14:22:27","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1179"},"modified":"2023-09-26T11:44:58","modified_gmt":"2023-09-26T09:44:58","slug":"5-must-follow-holiday-ux-tips-for-websites","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/","title":{"rendered":"5 Holiday Website Design Tips That You Won&#8217;t Regret"},"content":{"rendered":"<p><i>It is no exaggeration to say that in November and December, there is a shopping event for nearly every week, attracting buyers to online webshops. During these events, it\u2019s <\/i><i>surprising to see how many webshops focus solely on the practical aspect of the trade, for example, on the technically well-functioning payment solutions, the navigation structure, and so on. However, it&#8217;s not just all about the pistons and bearings of the webshop engine. <\/i><i>Good UX means<\/i><i> also a fast website, intuitive user interface, brilliant brand integrity, pleasant typography, high-security solutions, smooth texts, easy messaging, harmonious colors and classy product photos.<\/i><\/p>\n<p>As they often say: The bad news always precedes the good. The same theory applies to the world of User Experience.<br \/>\n<a href=\"https:\/\/www.interaction-design.org\/literature\/article\/bad-design-vs-good-design-5-examples-we-can-learn-frombad-design-vs-good-design-5-examples-we-can-learn-from-130706\">Bad UX is much more noticeable<\/a> as the good works just fine. It&#8217;s all pleasant, effective, and attractive.\u00a0<b>The excellent UX works as if it were not there.<\/b><\/p>\n<p><b>Many merchants spend large amounts of money<\/b> to advertise their webshop, while the webpage itself has such a low UX that many of its sponsored links are clicked, but the <b>conversion rate remains low<\/b> because people bouncing off the site as soon as possible.<\/p>\n<h3><b>Why should you read this article?<\/b><\/h3>\n<p>The goal of this article is to highlight some of the key UX features a webshop should have in order to stay in the competition during the major shopping events of the year.<\/p>\n<p><b><i>|With that being said, let\u2019s get started.<\/i><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Tip_1_Simplifying_decisions\" title=\"Tip #1 Simplifying decisions\">Tip #1 Simplifying decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Tip_2_Holiday-friendly_layout\" title=\"Tip #2 Holiday-friendly layout\">Tip #2 Holiday-friendly layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Tip_3_Convince_the_%E2%80%9CQuitters%E2%80%9D\" title=\"Tip #3 Convince the \u201cQuitters\u201d\">Tip #3 Convince the \u201cQuitters\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Tip_4_Clear_Policy\" title=\"Tip #4 Clear Policy\">Tip #4 Clear Policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Tip_5_Measure_measure_measure\" title=\"Tip #5 Measure, measure, measure\">Tip #5 Measure, measure, measure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/5-must-follow-holiday-ux-tips-for-websites\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tip_1_Simplifying_decisions\"><\/span><b>Tip #1 Simplifying decisions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.practicalecommerce.com\/bulger-free-shipping\">Offering free shipping<\/a> to give a little push to the decision-making process has been around for a while now. Free shipping is cool, but ask yourself the question:<\/p>\n<p><b>|Is it really something extra or just something standard?<\/b><\/p>\n<p>It has become mainstream over the years so the added value is not much. However, as Christmas gets closer and closer, more of your customers will want to have their <b>items shipped \u201cGift-ready\u201d<\/b>. Add a gift-wrapping option so they can purchase with confidence. <a href=\"http:\/\/mashable.com\/2013\/11\/26\/what-gift-wrapped-deliveries-look-like-from-online-retailers\/#XTgfcvgtcPqB\">The gift-wrapping service<\/a> is not new, it\u2019s been around for years. All the big companies like Amazon have this feature. It\u2019s a perfect way to catch those last-minute shoppers or those who find the whole Christmas event time-consuming.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1186 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-07-at-14.58.51.png\" alt=\"chart of why people dislike gift wrapping\" width=\"599\" height=\"535\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-07-at-14.58.51.png 599w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-07-at-14.58.51-300x268.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.statista.com\/statistics\/498832\/christmas-present-wrapping-gripes-united-kingdom-uk\/\"><i>OnePol and Royal Mail<\/i><\/a><\/p>\n<p>There are <b>apps designed to warn the user<\/b> when gift-wrapping or free shipping is available. For example, <a href=\"https:\/\/boldcommerce.com\/apps\/sales-motivator-shopify-app\">the Sales Motivator app for Shopify<\/a> displays a custom bar in your store and encourages shoppers to spend more so they can get free shipping or gift-wrapping.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1185 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/12\/gift-wrapping-motivator.jpg\" alt=\"illustration of motivator plugin for webshops\" width=\"671\" height=\"349\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/gift-wrapping-motivator.jpg 671w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/gift-wrapping-motivator-300x156.jpg 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/blog.boldcommerce.com\/bold-news\/gift-wrapping-for-the-holidays\">Boldcommerce<\/a><\/p>\n<p>Another great way to motivate shoppers is by <b>giving ideas about who the gift is for.<\/b> Those who wish to \u201cget the job done\u201d as quickly as possible will like this small gesture. \u00a0Is your item perfect for housewives or DIY-ers? Don\u2019t be afraid to state it in the product title and description. There are <a href=\"http:\/\/www.goodhousekeeping.com\/holidays\/gift-ideas\/g399\/gifts-for-men\/\">general categories like gifts for men<\/a>, women, or children. However, <b>you can create personas<\/b> who would be happy to receive a certain item as a gift.<\/p>\n<p><b>Personas are fictional characters<\/b> who describe the real characteristics of your targeted individuals. Your goal here is to get as close as possible understanding their motives, fears. <a href=\"http:\/\/www.uxbooth.com\/articles\/creating-personas\/\">Once you\u2019ve created a persona<\/a>, try to draw a background.<\/p>\n<p>This is a great shortcut when it comes to making decisions related to the purchase. <a href=\"https:\/\/capturly.com\/blog\/what-i-think-about-emotional-design-from-a-ux-perspective\/\"><b>Humans often make decisions based on emotions<\/b><\/a><b>.<\/b> Just remember how many times you&#8217;ve imagined the joy on the face of your friends and family members.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_2_Holiday-friendly_layout\"><\/span><b>Tip #2 Holiday-friendly layout<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be wondering if this is even worth the hassle. You have to make sure that the site <a href=\"http:\/\/money.cnn.com\/2017\/11\/24\/news\/companies\/black-friday-websites-down-2017\/index.html\">won\u2019t crash from the increased traffic<\/a>, and will solve <a href=\"https:\/\/www.chainstoreage.com\/technology\/study-almost-half-online-shoppers-disappointed-last-holiday-season\/\">other technology related problems<\/a>. But giving your webshop<b> that extra holiday vibe <\/b>actually makes a lot of sense and <b>will<\/b> <b>make a difference <\/b>since your potential customers are expecting some form of holiday promotions. This way you let them know that they are at the right place at the right time so there\u2019s no need to go somewhere else.<\/p>\n<p><b>|Yay! Christmas gifts!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i>have hints everywhere<\/i> &#8211; background, titles, product descriptions, blog, dress up your logo<\/li>\n<li style=\"font-weight: 400;\"><i>highlight your products<\/i> &#8211; doesn\u2019t matter if it\u2019s an ebook on your blog, a course or a 24-carat gold watch, make it visible<\/li>\n<li style=\"font-weight: 400;\"><i>consider your products as gifts<\/i> &#8211; the header is not just some bold text, even if you don\u2019t consider your product a gift during the year<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tip_3_Convince_the_%E2%80%9CQuitters%E2%80%9D\"><\/span><b>Tip #3 Convince the \u201cQuitters\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.poptin.com\/blog\/exit-intent-technology-can-grow-business\">Exit-intent pop-up<\/a> is actually an intelligent pop-up window that <b>does not interfere with browsing experience<\/b> on your website and, as opposed to classic pop-ups, it doesn\u2019t intrude upon loading the page. If the visitor does what you expect him to do &#8211; in other words, if your visitor is converting -, for example, subscribe, buy, etc., it doesn\u2019t even show up.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1190 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/12\/popup_cart.gif\" alt=\"illustration of exit intent popup\" width=\"502\" height=\"308\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.optimonk.com\">Optimonk<\/a><\/p>\n<p><b>|Like it\u2019s not even there.<\/b><\/p>\n<p>However, if they want to leave your website without showing any sign of conversion, the pop-up <b>will be activated at the very last second<\/b> and will display a &#8220;must-see&#8221; offer which can be anything you\u00a0want.<\/p>\n<p><span style=\"text-decoration: underline;\">A couple of examples of what exit-intent pop-ups can be used on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">downloading an eBook<\/li>\n<li style=\"font-weight: 400;\">applying a coupon<\/li>\n<li style=\"font-weight: 400;\">displaying a product that has a significant discount<\/li>\n<li style=\"font-weight: 400;\">offering newsletter sign-u<\/li>\n<\/ul>\n<p><a href=\"https:\/\/gracefulresources.com\/what-is-exit-intent\/\">The list of benefits<\/a> goes on. Combined with web analytics <a href=\"https:\/\/capturly.com\/features\/click-heatmaps\"><b>tools that offer click heatmaps<\/b><\/a><b> or mouse movement tracking,\u00a0<\/b>the pop-up can be timed correctly so it only activates when the cursor moves directly to the top edge of the screen, in other words, when the visitor wants to close the page. If the visitor clicks somewhere on this pop-up display, the pop-up will no longer appear. If the click doesn\u2019t happen, <b>it will appear once again<\/b> the next time he or she revisits your page.<br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, Sans-Serif; cursor: pointer; display: block; margin: 0 auto; text-align: center;\" type=\"button\"><strong>SHOW ME SESSION REPLAYS<\/strong><\/button><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_4_Clear_Policy\"><\/span><b>Tip #4 Clear Policy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopping for other people can be challenging, and gifting often comes with various intents. Sometimes it\u2019s just a<a href=\"https:\/\/www.psychologytoday.com\/blog\/consumer-behavior\/201303\/five-reasons-we-impulse-buy\"> last-minute decision or an impulse<\/a>. <b>Humans make mistakes<\/b> so even the best-intentioned gift giver can get it wrong. In today\u2019s retail landscape, returns are inevitable \u2014 <b>especially after December 25<\/b> when a \u201choliday hangover\u201d sets in and <b>people regret their purchases<\/b> or dislike their gifts. This means that <a href=\"https:\/\/www.dealnews.com\/features\/Dont-Buy-the-Most-Frequently-Returned-Gifts\/2144960.html\">you can expect requests for refunds<\/a>.<\/p>\n<blockquote><p><i>\u201cOne in three people will return a gift they&#8217;ve been given and close to $70 billion in merchandise will be returned to retailers this year.\u201d<\/i><\/p><\/blockquote>\n<p><b>|Different strokes for different folks.<\/b><\/p>\n<p><a href=\"https:\/\/www.consumerreports.org\/returns-refunds-exchanges\/guide-to-returning-gifts\/\">Policies may vary<\/a>, some merchants promise everything, some have strict rules when it comes to returning gifts and refunding money. Regardless of the path you choose, keep in mind that <b>it has to be crystal clear and easy to understand<\/b> even when people are speed-shopping. <b>Offer a more flexible, longer returning window<\/b> at least for this time of the year so\u00a0even the last-minute shoppers, or those who plan to shop early on <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2017\/12\/03\/the-customer-not-santa-is-bringing-you-a-gift-its-called-a-complaint\/#2357e2ef6bd7\">can buy your goods without regrets<\/a>.<\/p>\n<p><b>|You wouldn\u2019t want angry customers on your doorstep.<\/b><\/p>\n<blockquote><p><i>\u201cOnly 8% of people would stay silent if they saw inappropriate behavior from a brand.\u201d<\/i><\/p><\/blockquote>\n<p><span style=\"text-decoration: underline;\"><i>A couple of numbers to keep in mind when planning your policy:<\/i><\/span><\/p>\n<p>&#8211; <b>55%<\/b> of people are likely to say something <b>in person<\/b><\/p>\n<p>&#8211; <b>47% prefer electronic communication<\/b> as a medium when giving voice, <b>42% prefer email<\/b>, and 35% the phone.<\/p>\n<p>&#8211; <b>56% of the Millennials<\/b> have complained or called out brands <b>on a social media platform<\/b>, and this generation is 40% more likely to use social media to amplify their message<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_5_Measure_measure_measure\"><\/span><b>Tip #5 Measure, measure, measure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many webshops do not even measure anything today, only the number of visitors and the number of people they bought. That\u2019s it. <b>They do not follow the movement of visitors<\/b>, they do not know which side they are going to miss, where they cannot navigate and so on. <b>There is a big difference between what you think<\/b> is going on your website <a href=\"https:\/\/capturly.com\/features\/session-recording\"><b>and what users see<\/b><\/a>. \u201cUnfortunately\u201d, <b>it only matters what people see<\/b>, not what you think. Sophisticated web analytics tools can point to the habits of your visitors, potential buyers, and the characteristics of purchasing methods.<\/p>\n<p><b>|UX and UI require lots of data.<\/b><br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, Sans-Serif; cursor: pointer; display: block; margin: 0 auto; text-align: center;\" type=\"button\"><strong>Try Capturly for FREE<\/strong><\/button><\/p>\n<p>Throwing some fancy template with a trendy UI on the internet and calling it a webshop is not the way things work. You can\u2019t expect people to spend their money just because it\u2019s that time of the year again. <a href=\"https:\/\/capturly.com\/blog\/what-is-data-driven-ux\/\"><b>User Experience is a highly data-driven process<\/b><\/a> so it <b>walks\u00a0hand in hand with web analytics<\/b>. UX measures, tests, analyzes and works with data.<\/p>\n<p>Don\u2019t get me wrong, the UI plays an essential role in every digital interface, and it also has a key role to make consumers trust in the brand. The <b>user interface design is actually the user&#8217;s visual control process <\/b>on a product&#8217;s interface, through interactive elements, on all display sizes and platforms.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1184 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/12\/5-levels-of-UX-.png\" alt=\"illustration of the five levels of user experience\" width=\"640\" height=\"833\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/5-levels-of-UX-.png 640w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/12\/5-levels-of-UX--230x300.png 230w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/blog.uxeria.com\">Uxeria.com<\/a><\/p>\n<p><b>|Instant feedback<\/b><\/p>\n<p>It is\u00a0just as important as <a href=\"https:\/\/visme.co\/blog\/how-to-design-a-website\/\">making the website catchy for the eyes<\/a>. <b>If there is no feedback, people don\u2019t know what is happening<\/b>. We live in an information-hungry world where decisions are made &#8211; and can change &#8211; within a few seconds. So, what happens when people click all around without you giving them a proper feedback about the happenings? They stop and hesitate, or even worse, they just\u00a0back off and go elsewhere.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cIt must be flagged at the location where the user clicked that the processing is in progress.\u201d<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1183 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/12\/checkout-button-feedback.gif\" alt=\"illustration of checkout process feedback\" width=\"440\" height=\"330\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/dribbble.com\/zumtak\">Marta Serrano<\/a><\/p>\n<p><a href=\"http:\/\/www.infinitive.co\/blog-inner\/how-ux-and-ui-are-different-and-why-they-are-equally-important-to-your-business\/\">UX and UI are both needed <\/a>for a product or website. When a product looks good but badly used, there is a good UI design, but there is a lack of UX design. When, however, there is a good product that is terribly ugly, it&#8217;s a good UX and a bad UI. Both should, therefore, be monitored to create an optimum user experience.<br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, Sans-Serif; cursor: pointer; display: block; margin: 0 auto; text-align: center;\" type=\"button\"><strong>Try Capturly for FREE<\/strong><\/button><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Good UX design is a great and permanent task. There are common best practices, but the real solution is only possible by doing your homework and making decisions based on data and user feedback. Using exit-intent pop-ups is a user-friendly way of promoting your goods and services as they can lead to better conversion rates. <a href=\"https:\/\/capturly.com\/demo\">Web analytics tools<\/a> such as click heatmaps or mouse movement tracking can help you design your promotions. If you know what your potential customers focus on and what your visitors are ignoring, then it becomes clear what and how you need to promote. If you know where and when to apply instant feedback, you will reduce the chance of hesitation during the shopping process. Good UX gives the buyer the best experience, so he or she will choose you in the future. Problems like returns and refunds should not be unexpected and need to be managed.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i>\u201cTrust builds over years, but it can be lost in a few moments.\u201d<\/i><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It is no exaggeration to say that in November and December, there is a shopping event for nearly every week, attracting buyers to online webshops. During these events, it\u2019s surprising to see how many webshops focus solely on the practical aspect of the trade, for example, on the technically well-functioning payment solutions, the navigation structure,<\/p>\n","protected":false},"author":5,"featured_media":1187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[21,20,31,40,45,42,11,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Holiday Website Design Tips That You Won&#039;t Regret - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Attract buyers to your e-commerce website. 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