{"id":11655,"date":"2024-01-24T11:29:09","date_gmt":"2024-01-24T10:29:09","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=11655"},"modified":"2024-05-27T11:23:58","modified_gmt":"2024-05-27T09:23:58","slug":"user-engagement-metrics","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/user-engagement-metrics\/","title":{"rendered":"Top 5 User Engagement Metrics to Track"},"content":{"rendered":"\n

Understanding user engagement is crucial for online shops. Why? In short, extensive research has been done on loyal customers over the years. According to a study,<\/a> you have a 60% to 70% chance of convincing loyal customers to buy from you again, while the average retention rate of new potential buyers is 13%. <\/p>\n\n\n\n

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Another study highlights<\/a> that the cost of convincing a new buyer is five times higher than the cost of a potential buyer to retain a loyal customer. Marketing campaigns can effectively target loyal customers who are not only inclined to spend more but also provide your online store with a stable foundation for growth, allowing you to explore and conquer new markets. <\/p>\n<\/blockquote>\n\n\n\n

Plus, having loyal buyers makes your overall revenue more predictable, making it easier to prepare for the future and save for tough times. But brand loyalty is a long-term process, especially when there are so many competitors competing for the attention and resources of potential customers. <\/p>\n\n\n\n

Loyal buyers associate their chosen brand with superior quality and better service than competitors. Although there are a bunch of other marketing tactics, do not forget the most important thing: there\u2019s no better advertisement than a high-quality product or service. However, keeping users engaged is harder than it sounds. It includes complex expressions and unfamiliar terms, all of which are essential to understanding its basic principles.<\/p>\n\n\n\n

In this article, we’ve compiled the most important metrics you need to know and track regularly to collect as many loyal customers as possible.<\/p>\n\n\n\n

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