{"id":1137,"date":"2017-11-20T18:59:18","date_gmt":"2017-11-20T17:59:18","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1137"},"modified":"2023-11-08T10:20:14","modified_gmt":"2023-11-08T09:20:14","slug":"top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/","title":{"rendered":"TOP 5 Tips to Prepare Your Online Business for Cyber Monday 2017"},"content":{"rendered":"<p><i>As Black Friday is the traditional holiday when it comes to both offline and online shopping, Cyber Monday has shown its true potential by taking half of the crown. \u00a0It was first announced in 2005, and since then, more and more traffic has been accumulated in electronic commerce. The event first appeared in Canada, but since then, England, Germany, Portugal, Ireland, Chile, and Japan have been making huge mass online transactions. In each year there are new countries joining worldwide. Its features are actions that are <\/i><b><i>only available for online shopping, not in store<\/i><\/b><i>. <\/i><\/p>\n<p>The main reason for <a href=\"https:\/\/www.forbes.com\/forbes\/welcome\/?toURL=https:\/\/www.forbes.com\/sites\/deborahweinswig\/2017\/10\/27\/2017-black-friday-and-cyber-monday-predictions\/&amp;refURL=https:\/\/www.google.hu\/&amp;referrer=https:\/\/www.google.hu\/\">Cyber Monday&#8217;s ever-increasing success<\/a> is that there are some who miss out on <a href=\"https:\/\/capturly.com\/blog\/black-friday-tips\/\" target=\"_blank\" rel=\"noopener\">Black Friday&#8217;s discounts<\/a> every year. To compensate their &#8220;loss&#8221;, they start purchasing online on Monday so businesses have realized the shopping-power and the opportunity.<\/p>\n<p>Needless to say, Online shopping has a <b>huge potential<\/b>. If you don\u2019t believe me &#8211; why wouldn\u2019t you -, check the numbers.<\/p>\n<p><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\">According to a recent study<\/a>:<\/p>\n<ul>\n<li><b>51%<\/b> <b>of Americans<\/b> prefer to <b>shop online<\/b><\/li>\n<li><b>96% of Americans<\/b> with Internet access have <b>made an online purchase in their life<\/b>, 80% in the past month alone<\/li>\n<li><b>E-commerce is growing 23% year-over-year<\/b>, yet 46% of American small businesses do not have a website<\/li>\n<li><b>Average <\/b>amount spent <b>per year: $182<\/b><\/li>\n<\/ul>\n<p><a href=\"http:\/\/fortune.com\/2016\/11\/29\/cyber-monday-2016-sales\/\">Cyber Monday just proves<\/a> &#8211; and improves &#8211; these numbers. In 2016,\u00a0Consumers spent <b>$3.45 billion online on Monday<\/b>, according to Adobe Digital Insights.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#The_goal_of_this_article\" title=\"\fThe goal of this article\">\fThe goal of this article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#TIP_1_Have_a_decent_gallery\" title=\"TIP #1 Have a decent gallery\">TIP #1 Have a decent gallery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#TIP_2_Measure_and_optimize\" title=\"TIP #2 Measure and optimize\">TIP #2 Measure and optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#Tip_3_Easy_to_spot_Basket_and_CTAs\" title=\"Tip #3 Easy to spot Basket and CTAs\">Tip #3 Easy to spot Basket and CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#TIP_4_Build_thrust\" title=\"TIP # 4 Build thrust\">TIP # 4 Build thrust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#TIP_5_Don%E2%80%99t_force_your_customers_to_download\" title=\"TIP # 5 Don\u2019t force your customers\u00a0to download\">TIP # 5 Don\u2019t force your customers\u00a0to download<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_goal_of_this_article\"><\/span><b>\f<\/b><b>The goal of this article<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The goal of this article is to show you some quick tips that <b>you can apply right away<\/b> when preparing for the two biggest shopping events of the year.<\/p>\n<h4><strong>With that being said, LET\u2019S GET STARTED!<\/strong><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"TIP_1_Have_a_decent_gallery\"><\/span><b>TIP #1 Have a decent gallery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Images and videos <a href=\"http:\/\/www.prweb.com\/releases\/ecommerceresearchstudy\/forbrandsandretailers\/prweb12401198.htm\">help customers not only<\/a>\u00a0to\u00a0focus on information but also webshops to get ahead of the search results. Product <b>pages featured with images had a 150 percent higher chance<\/b> of getting on the first page of the hit list than the ones without the image. At the same time, a <b>video increased its chances by 200 percent<\/b>. In addition, the number of images counts as well: product pages with three or more images had a greater chance of appearing on the hit list than the product pages with the two images or less.<\/p>\n<p>It is also a <b>good idea to compress<\/b> the images properly, since <b>buffering high-res photos can take decades<\/b>. If you skipped this part, then there is a chance that your visitors skipped your shopping cart too.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1138 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/11\/Chart1.jpg\" alt=\"correlation between number of images and ranking\" width=\"587\" height=\"427\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/11\/Chart1.jpg 705w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/11\/Chart1-300x218.jpg 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.prweb.com\/releases\/ecommerceresearchstudy\/forbrandsandretailers\/prweb12401198.htm\">Prweb<\/a><\/p>\n<p><i>\u201c<\/i><i>Product merchandising is just as important online as it is in brick-and-mortar stores because consumers want to see and understand what they are buying. Not only do product images and videos help shoppers make informed purchasing decisions and reduce product returns, they are also highly correlated to page rankings.\u201d<\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TIP_2_Measure_and_optimize\"><\/span><b>TIP #2 Measure and optimize<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve already talked about how images affect the performance of your webshop in the first section. However, <a href=\"https:\/\/capturly.com\/blog\/5-quick-ways-to-improve-your-websites-conversion-rate-immediately\/\">the optimization process doesn\u2019t stop there<\/a>. Measure the loading speed of your website using web analytics tools and look for weak spots. You can also improve a lot just by getting rid of unused scripts that run in the background. I know they don\u2019t eat too much, but on major events like Black Friday and Cyber Monday, <a href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-black-friday\/\">the traffic increases<\/a> and as I said earlier, every millisecond counts. Measuring and testing how your webshop holds itself during these events is a must. In other words, in order to succeed,\u00a0<b>you need data<\/b>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-778 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/06\/mtn-graph-dribbbble.gif\" alt=\"gif_image_of_graph\" width=\"428\" height=\"321\" \/><\/p>\n<h4><b>|LOTS of data!<\/b><\/h4>\n<p>Analyze the customers you currently have; there are tons of tools out there like <a href=\"https:\/\/capturly.com\/\">Capturly that allows you to collect valuable live data<\/a>. Look for certain patterns in the user flow; if you find any behavior that can lead to <a href=\"http:\/\/online-metrics.com\/conversion-rate-drop\/\">drops in the conversion rate<\/a>,\u00a0try to reproduce the symptoms. Just imagine this process as a car that needs reparation. When you take it to the mechanic, the first things he\u2019ll want to know about are the symptoms. The next thing will be the test drive to gather more information (just like you would collect data), then he\u2019ll try to reproduce the problems. Start looking for \u201cleaks\u201d in your conversion funnel. In marketing, <a href=\"https:\/\/www.mailmunch.co\/blog\/sales-funnel\/\">the sales funnel describes<\/a> the user journey through an application or a website\/webshop.<br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>TRY CAPTURLY FOR FREE<\/strong><\/button><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_3_Easy_to_spot_Basket_and_CTAs\"><\/span><b>Tip #3 Easy to spot Basket and CTAs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Visitors who come to your webshop\/website <a href=\"https:\/\/www.branded3.com\/blog\/top-10-worst-websites\/\">and find your website hard to navigate will leave<\/a> very soon. It doesn\u2019t matter whether your site is fast; if there is not enough payment option or the shipping fee is high, most of the visitors will leave. Keep in mind that there is no reason to place certain elements &#8211; especially important ones like Call-To-Actions, search bar or a basket &#8211; randomly and hope for the best. These are especially important elements of your online business. The colors and the text should be unique for the buttons and links that lead to the order. They need contrastive, striking colors and <a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples\">call-to-action texts<\/a> that really affect the buyer.<\/p>\n<h4><b>|Get your UX together!<\/b><\/h4>\n<p>It&#8217;s worth noting that UX and web analytics walk hand in. Some claim that web analytics and the data collected are needed for mainly management when it comes to online businesses. However, the fact\u00a0that its qualitative data means that web analytics is essential to improve the overall user experience. The whole layout should be as user-friendly as possible, short and simple. Make navigation clear, know where the order process goes, make sure the error messages are clearly visible. If you have a website, appreciate the importance of web design, the success of the whole business can depend on how useful your website is. CTAs, the shopping cart or the search bar <b>can be the Achilles of your webshop<\/b>.<\/p>\n<h4><b>|How can you tell if they are in place?<\/b><\/h4>\n<p><a href=\"https:\/\/capturly.com\/features\/dashboard\"><b>With the help of sophisticated web analytics tools<\/b><\/a><b>.<\/b> Don\u2019t be afraid to take a step towards something new. While Google Analytics is a great tool to have, it only shows you how your webshop performs based on quantitative data.<\/p>\n<h4><b>|The real question is WHY?<\/b><\/h4>\n<p>The only way to eliminate the guesswork is to inspect how your visitors do certain things on your webshop: what confuses them, and where do they start leaving your webshop, <a href=\"https:\/\/capturly.com\/blog\/what-is-data-driven-ux\/\">reducing the conversion rate of your sales funnel<\/a>. Use web analytics tools designed specifically for website optimisation. <a href=\"https:\/\/capturly.com\/features\/click-heatmaps\"><b>Using a click heatmap<\/b><\/a>, scroll heatmap, or session recording <b>can reveal untold stories<\/b>. Look for certain patterns in the user flow; if you find any behavior that can lead to conversion drops, try to reproduce the symptoms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TIP_4_Build_thrust\"><\/span><b>TIP # 4 Build thrust<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-939 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/ai_1x.png\" alt=\"Illustration of human and machine interaction\" width=\"400\" height=\"300\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/08\/ai_1x.png 400w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/08\/ai_1x-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>If you haven\u2019t done this before, well it\u2019s about time. Your website must be safe for users, especially, when customers provide personal and financial information about themselves. You need to make sure that sensitive data are safe. T<a href=\"https:\/\/www.sslshopper.com\/why-ssl-the-purpose-of-using-ssl-certificates.html\">he SSL certificate tells everyone that the information is encrypted<\/a>, so hackers do not have access to them. It also relates to how you should determine the ways in which customers pay on your website. You have to choose the right service providers that are worth it.<\/p>\n<h4><b>|The About us page is also about the visitors!<\/b><\/h4>\n<p>Be very attractive and up-to-date on your &#8220;About Us&#8221; page &#8211;\u00a0 the customers who read the &#8220;About Us&#8221; page and\u00a0found it convincing will be more confident about your webshop. The &#8220;About Us&#8221; page, on the other hand, is another opportunity to introduce valuable keywords, which is a good SEO strategy.<\/p>\n<h4><b>|Reviews, reviews, reviews!<\/b><\/h4>\n<p>Ask for an evaluation from customers. Customer reviews serve as pillars of guarantee for visitors. A positive rating is up to 1000 words.<\/p>\n<h4 style=\"text-align: center;\"><i>\u201cPositive reviews are like Pokemon, you gotta catch em all!\u201d<\/i><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"TIP_5_Don%E2%80%99t_force_your_customers_to_download\"><\/span><b>TIP # 5 Don\u2019t force your customers\u00a0to download<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>THE PEOPLE DO NOT LIKE TO DOWNLOAD unless they are faster than your store&#8217;s website. Researchers have proven for the third year that buyers prefer to make purchases on mobile-friendly websites rather than in standalone apps. Speed is a critical factor and keep in mind that wifi connection is not guaranteed when shopping.<\/p>\n<h4><b>|Do you really want to waste their mobile data plan on your app?<\/b><\/h4>\n<p>I don\u2019t think so.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Here are a few benefits of sticking to a mobile-optimized website:<\/em><\/span><\/p>\n<ul>\n<li><b>websites are instantly available &#8211; <\/b>You don\u2019t have to download anything like you would normally do with an app. A mobile website is instantly there and ready to browse.<\/li>\n<li><b><b>compatibility with all kinds of devices &#8211; <\/b><\/b>If the browsers can open your website, your good to go. On the other hand, an app has to be compatible with the version of the operating system.<\/li>\n<\/ul>\n<ul>\n<li><b>easy to update and maintain &#8211;<\/b> A well-optimized website outperforms the app when it comes to flexibility. Updating the design or content is very easy.<\/li>\n<\/ul>\n<ul>\n<li><b>easy to find, easy to share &#8211;<\/b> If you did your homework and optimized your site to appear on the search engines, then your potential buyers won\u2019t have any problems finding it. In addition, if they want to share your content, all they have to do is copy and paste the URL, and send it directly to friends or share on social media.<\/li>\n<\/ul>\n<ul>\n<li><b>best \u201cbang for the buck\u201d &#8211; <\/b>Developing an app on multiple platforms and versions of operating systems can be expensive. However, website development is considered to be much more time and resource efficient.<\/li>\n<\/ul>\n<p>This doesn\u2019t mean that mobile Apps are a waste of money. On some occasions, <a href=\"https:\/\/www.google.hu\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=4&amp;ved=0ahUKEwiK_4q9mc3XAhXKtBoKHaCsDxsQFghBMAM&amp;url=https%3A%2F%2Fvwo.com%2Fblog%2F10-reasons-mobile-apps-are-better%2F&amp;usg=AOvVaw3rB7jWfxhRXnbF4KI2WEM1\">they can be very useful<\/a>. They make easy to send push notifications towards the users, amplify the brand presence and sometimes they can outperform the speed of the website.<br \/>\n<button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>TRY CAPTURLY FOR FREE<\/strong><\/button><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday and Cyber Monday continue to dominate in November year after year. So far Black Friday was the undisputed champion of shopping, both in offline and online ways. However in the last couple of years Cyber Monday took half of the glory by turning into the biggest playground for e-commerce.<\/p>\n<ol>\n<li><i>First impressions matter<\/i> &#8211; the <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\">attention span of the visitors is 59 seconds<\/a> short. This means if you can\u2019t show up something valuable, most users are going to throw a \u201cbye-bye\u201d at you. Use high-quality, well-optimized photos. People remember 80 percent of what they saw and only 20 percent of what they&#8217;ve read. Find a unique product or service you can sell and which grabs the attention as soon as possible. Give people <b>something they do not even know they need<\/b>.<\/li>\n<li><i>Improve navigation<\/i> &#8211; \u00a0Make it super easy for your visitors to find what they want, because they can\u2019t buy what they don\u2019t find. Have live chat to support fast customer decision at least for the big event.<\/li>\n<li><i>Show people that the site is safe and reliable<\/i> &#8211; Do everything you can to maintain secure shopping and payment experience. Use SSL and put badges where needed &#8211; qualitative website analytics tools such as click heatmaps, <a href=\"https:\/\/capturly.com\/features\/session-recording\">mouse recordings<\/a>, or scroll heatmaps can tell you this precisely &#8211; so your visitors can feel comfortable. Ask for an evaluation from customers. Customer reviews serve as pillars of guarantee for visitors. A positive rating is up to 1000 words.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>As Black Friday is the traditional holiday when it comes to both offline and online shopping, Cyber Monday has shown its true potential by taking half of the crown. \u00a0It was first announced in 2005, and since then, more and more traffic has been accumulated in electronic commerce. The event first appeared in Canada, but<\/p>\n","protected":false},"author":5,"featured_media":1142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[21,72,20,31,40,73,45,9,28,43,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOP 5 Tips to Prepare Your Online Business for Cyber Monday 2017 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Quick tips that you can apply to your e-commerce website right away when preparing for the two biggest shopping events of the year (Black Friday, Cyber Monday).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/top-5-tips-to-prepare-your-online-business-for-cyber-monday-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 Tips to Prepare Your Online Business for Cyber Monday 2017 - 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