{"id":1049,"date":"2022-06-14T18:01:11","date_gmt":"2022-06-14T16:01:11","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1049"},"modified":"2023-11-08T10:23:37","modified_gmt":"2023-11-08T09:23:37","slug":"design-beautiful-and-seo-friendly-websites-it-will-be-a-guest-post","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/design-beautiful-and-seo-friendly-websites-it-will-be-a-guest-post\/","title":{"rendered":"Design Beautiful and SEO Friendly\u00a0Websites"},"content":{"rendered":"

When you look at a fancy website that offers good user experience at the same time you might think it probably lacking optimization opportunity. The same goes for ugly sites. They must be sacrificing beauty for SEO. So what should you pick at the end of the day?<\/em><\/p>\n

The Beauty or the Beast?<\/p><\/blockquote>\n

History<\/h4>\n

Back in the early 90s before Google and the term, SEO existed, if your website had a blog, all you had to do is gather some popular keywords and stuff them inside your posts. Doing so was enough to drive more traffic. Imagine this as clicks before quality. Ever since Google stepped into the arena things have changed and still\u00a0changing by this very moment.<\/p>\n

What happened in the mid 90s?<\/p><\/blockquote>\n

There\u2019s not much to talk about until the mid-90s. The first graphical browsers served as the first step into web design as we know it.<\/p>\n

The timeline looks something like this:<\/strong><\/p>\n

1995 <\/em>\u2014 Internet had become affordable for the people. HTML <\/strong>has improved a lot, and Tables and GIF images gained popularity.<\/p>\n

\"creating<\/p>\n

Source: Froont<\/a><\/p>\n

Also, Mocha was born, and the name was given by Marc Andreessen<\/a>, the founder of Netscape. What if I tell you, that later this year, it was rebranded under the trademark of Sun, and \u2014 since Java was already popular \u2014 was named JavaScript<\/strong><\/a>?<\/p>\n

Now you get the idea where the confusion between Java and JavaScript is coming from. Marketing.<\/p><\/blockquote>\n

\"creating<\/p>\n

Source: Froont<\/a><\/p>\n

1996 <\/em>\u2014 Flash <\/strong>was born and offered a more visually appealing experience for the users.<\/p>\n

\"flash<\/p>\n

Source:\u00a0Froont<\/a><\/p>\n

1998 <\/em>\u2014 The release of CSS (Cascading Style Sheets) level 2<\/strong>, also Google <\/strong>went online. This was a big step both in Web Design and SEO.<\/p>\n

\"Using<\/p>\n

Source:\u00a0Froont<\/a><\/p>\n

At this point, it would be wise to mention the year of 2000<\/em>. This was the biggest bang in the history of the Internet. In the early 2000s CSS and JavaScript got very popular \u2014 alongside with other design tools \u2014 and so Web 2.0<\/strong> was born.<\/p>\n

Okay so why did I brag so much about history?<\/p><\/blockquote>\n

Long story short, up until this period websites served one purpose. They were a source of information. However things have changed a lot, and from this point, it was more about creating \u201cedible\u201d \u2014 and not just nutritious \u2014 sites.<\/p>\n

The Good\u00a0News<\/h4>\n

Ever since Web 2.0 was introduced both Web Design and Search Engine Optimization have reached a state of development, where it\u2019s not about making sacrifices anymore.<\/p>\n

Best practices<\/h4>\n

Tip #1 Use mouse-overs<\/strong><\/p>\n

Inserting beautiful images can be appealing to the eyes. However, it won\u2019t help you rank better. In order to please the search engine, you would need a description.<\/p>\n

But you wish to remain clean and catchy.<\/p><\/blockquote>\n

One way to solve this problem is by using mouse-overs.<\/p>\n

\"tooltip<\/p>\n

\"Squarespace<\/p>\n

Source:\u00a0Squarespace<\/a><\/p>\n

This way you are pleasing your design and when a user hovers over the image the full, detailed description appears. This is great for SEO friendly website<\/a>! You also have the opportunity with<\/strong> the help of click heatmaps<\/a><\/strong> and mouse tracking tools<\/a> to inspect how your visitors are interacting<\/strong> with your mouse-over elements.<\/p>\n

Tip #2 Responsive design<\/strong><\/p>\n

Not so long ago in 2015 Google was rewarding <\/strong>mobile-friendly websites<\/strong><\/a> and punished <\/strong>those who ignored<\/strong> the responsive design through the \u201cMobilegeddon\u201d update<\/a>. After two years it\u2019s not about being exceptional out there or avoiding 5% loss in organic traffic. It has become a standard and omnichannel is a big thing<\/strong><\/a>, and the mobile version does NOT <\/strong>mean less content or limited functionality.<\/p>\n

What does this mean?<\/p><\/blockquote>\n

According to Google, 85% of online shoppers start a purchase on one device and finish it\u00a0another.<\/p><\/blockquote>\n

Go mobile or go home.<\/a> Simple as that.<\/p>\n

\"Statistic<\/p>\n

Source:\u00a0Techcrunch<\/a><\/p>\n

Tip #3 Avoid Black hat SEO techniques<\/strong><\/p>\n

\"Man<\/p>\n

<\/figure>\n

Black Hat Techniques<\/em><\/strong><\/p>\n

When thinking about website optimization, there are a handful of techniques, that are considered as \u201cdark magic\u201d in the world of SEO.<\/p>\n

Things you should avoid:<\/p>\n