{"id":1008,"date":"2017-09-01T19:08:36","date_gmt":"2017-09-01T17:08:36","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=1008"},"modified":"2024-05-17T10:54:52","modified_gmt":"2024-05-17T08:54:52","slug":"7-ux-tips-for-killer-landing-pages","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/7-ux-tips-for-killer-landing-pages\/","title":{"rendered":"7 KILLER Landing Page UX Examples"},"content":{"rendered":"\n<p><em class=\"markup--em markup--p-em\">It can be a real challenge to create a top-notch landing page. Not only that it needs to be eye-catching, but it also needs to be informative for your audience. If you already own a website, you should know by now how hard it can&nbsp;be to drive quality traffic to it and that\u2019s only the tip of the iceberg.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>So why should you even bother when you already have a killer web page, right?<\/p>\n<\/blockquote>\n\n\n\n<p><span class=\"graf-dropCap\">A<\/span> Landing page is often confused and referred to as the page in which a visitor is directed to through links. However, a <a href=\"https:\/\/www.waseembashir.com\/landing-pages-for-paid-campaigns\/\">landing page<\/a> is a web page itself that serves as the entry point for your main website or a particular section of it. It needs to be specified and&nbsp;functional. The followings, for example, are extremely important:<\/p>\n\n\n\n<ul>\n<li>attract visitors.<\/li>\n\n\n\n<li>get contact information such as email<\/li>\n\n\n\n<li>convert visitors to customers<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em class=\"markup--em markup--pullquote-em\">Their sole purpose is to make visitors click the call-to-action.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">There are plenty of reasons to fire up a landing page right now:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li>it gives you credibility \u2014 in the eyes of your visitors. This is because you can edit&nbsp;a landing page until it fits&nbsp;your visitors like a glove. In other words, you tend to solve a specific problem for them.<\/li>\n\n\n\n<li>improves SEO \u2014 a relevant landing page with quality organic content will skyrocket to the Moon and elevate you in search engines.<\/li>\n\n\n\n<li>increase your chances \u2014 regardless of the size and stage, a landing page is a great lead magnet. By building trust and &#8211; as mentioned above &#8211; credibility, it helps you to distinguish yourself from the competitors.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Sounds good right? But where should you start?<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Before you jump right into the middle of templates, take your time and dive into the amazing world of&nbsp;UX.<\/p>\n<\/blockquote>\n\n\n\n<p>UX stands for <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/capturly.com\/blog\/introduction-to-user-experience-design\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/semanticstudios.com\/user_experience_design\/\">User Experience<\/a>, and it comes from <strong class=\"markup--strong markup--p-strong\">U<\/strong>ser-<strong class=\"markup--strong markup--p-strong\">C<\/strong>entered <strong class=\"markup--strong markup--p-strong\">D<\/strong>esign (UCD) which is important because <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.theuxblog.com\/the-ux-what-now-41c6e7fdff31\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/medium.theuxblog.com\/the-ux-what-now-41c6e7fdff31\">when you design something, you do it with a reason<\/a>. It deals with how your visitors feel when they interact with your product, website or in this case, a landing page.<\/p>\n\n\n\n<p>In other words:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cUX can make a difference between driving them crazy because of you OR for&nbsp;you.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>I CARE ABOUT MY USERS<\/strong><\/button><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #1. Emotional UX Design improves landing&nbsp;pages<\/h3>\n\n\n\n<p>Like it or not but we are driven by emotions &#8211; even if you consider yourself a real Marlboro cowboy. So when talking about <a href=\"https:\/\/capturly.com\/blog\/what-is-emotional-website-design-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotional design<\/a>, what you do is actually designing the context itself that triggers certain emotions. Emotions will connect you with your audience more effectively. Understanding their motives will help you discover what and how they want certain problems to be solved.<\/p>\n\n\n\n<p><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Ways to apply emotion:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><em class=\"markup--em markup--li-em\">Text <\/em>\u2014 that shows you care! Highlight their problems so they can see that you understand them. Don\u2019t just write down stuff, engage in conversations. Don\u2019t be afraid to use humor, or sadness if appropriate.<\/li>\n\n\n\n<li><em class=\"markup--em markup--li-em\">Stories <\/em>\u2014 show experience. Sometimes a simple \u201cBeen there, done that\u201d draws more attention than \u201cdry\u201d facts. Just be legit and enthusiastic about it.<\/li>\n\n\n\n<li><em class=\"markup--em markup--li-em\">Use powerful images<\/em>\u2014 those trigger emotions and correspond with your product or service. Don\u2019t just simply tell them how great you are when it comes to solving their problems, show them! Although&nbsp;stock photos can be \u201ccomfortable\u201d solutions, you should look for real life scenarios with real people involved instead. Doing so will <strong class=\"markup--strong markup--li-strong\">build social proof<\/strong>.<\/li>\n\n\n\n<li><em class=\"markup--em markup--li-em\">Videos <\/em>\u2014 can connect people like a thousand pictures. You can still get fast page load times even if you inject videos, so&#8230;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"224\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/do-it.gif\" alt=\"what to do on your website\" class=\"wp-image-9626\"\/><\/figure><\/div>\n\n\n<ul>\n<li><em class=\"markup--em markup--li-em\">People love gifts <\/em>\u2014 they make&nbsp;them feel special, or that they are in just in time for something. Giving will make you look generous, just be honest about it. No hidden charges or conditions. If you give, you give because you mean it and by doing so you\u2019ll be building trust in no time.<\/li>\n<\/ul>\n\n\n\n<p><em class=\"markup--em markup--p-em\">Emotional design in work:<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"331\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/1_6dC4mteZobDbl_fYXnSFQg.gif\" alt=\"emotional user experience approach\" class=\"wp-image-9625\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: webprofits.com.au<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"704\" height=\"249\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/eyetracking-heatmap.png\" alt=\"eyetracking heatmap\" class=\"wp-image-9623\" style=\"width:704px;height:249px\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/eyetracking-heatmap.png 704w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/eyetracking-heatmap-300x106.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: 99designs.com<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #2. The psychology of&nbsp;colors<\/h3>\n\n\n\n<p><em class=\"markup--em markup--p-em\">Choose colors wisely<\/em> \u2014 I\u2019m sure you\u2019ve heard some urban legends about brands applying<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.helpscout.net\/blog\/psychology-of-color\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.helpscout.net\/blog\/psychology-of-color\/\"> the color psychology<\/a> to brainwash the audience. This might sound little off charts but the fact is, colors play a huge role. In a research, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\">Hubspot tested the following hypothesis<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cSo, which color would encourage&nbsp;more people to click? Would it be green, which connotes \u201cGo,\u201d or red, which connotes \u201cStop\u201d? Would those connotations actually affect whether or not people clicked?\u201d<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"266\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/CTA-AB-testing-1.png\" alt=\"\" class=\"wp-image-9629\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/CTA-AB-testing-1.png 500w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/CTA-AB-testing-1-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\">Hubspot.com<\/a><\/p>\n\n\n\n<p>After a few days and 2000 visitors later, they got an <strong class=\"markup--strong markup--p-strong\">unexpected result<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThe red button outperformed the green button by&nbsp;21%.\u201d<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"645\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/color-psyhology-colors-chose-by-brands.jpeg\" alt=\"\" class=\"wp-image-9631\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/color-psyhology-colors-chose-by-brands.jpeg 800w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/color-psyhology-colors-chose-by-brands-300x242.jpeg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/color-psyhology-colors-chose-by-brands-768x619.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>In a study by Joe Hallock, <strong class=\"markup--strong markup--p-strong\">232 participants from 22 countries <\/strong>were asked about their preferences regarding colors. It turns out that <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.kissmetrics.com\/gender-and-color\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/blog.kissmetrics.com\/gender-and-color\/\">57% of the males preferred blue as their favorite<\/a>, while none of them voted for purple. However, 23% females tend to like purple, but <strong class=\"markup--strong markup--p-strong\">blue \u2014 by 35% \u2014 still remains favorite in both genders<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>So what\u2019s up with purple?<\/p>\n<\/blockquote>\n\n\n\n<p>Purple is sometimes connected with fear, but it also represents peace. Beauty and imagination are also often associated with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #3. Contrast and accessibility<\/h3>\n\n\n\n<p>When it comes to contrast, people usually refer to the term as complementary colors. This is not the full meaning. <strong class=\"markup--strong markup--p-strong\">Contrast is also about value.<\/strong><\/p>\n\n\n\n<p>Using low-value contrast can be a challenge to read for people with color vision impairments. The image below shows how they see red\/green color, which is a very common and problematic combination for them.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"511\" height=\"113\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/low-contrast-cta.png\" alt=\"low contrast cta\n\" class=\"wp-image-9632\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/low-contrast-cta.png 511w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/low-contrast-cta-300x66.png 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: usertesting.com<\/p>\n\n\n\n<p>Around <strong class=\"markup--strong markup--p-strong\">8% of the male population<\/strong> <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.colourblindawareness.org\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/www.colourblindawareness.org\/\">suffers from some form of color blindness<\/a>. If you\u2019re using colors with low-value contrast, be aware that users who have color blindness might not be able to figure out&nbsp;the words or the images. A dark red on a light background like shown on the image below solves this problem so <strong class=\"markup--strong markup--p-strong\">you won\u2019t lose conversions<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"511\" height=\"113\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/good-contrast-of-cta.png\" alt=\"call to action buttons for CRO\" class=\"wp-image-9633\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/good-contrast-of-cta.png 511w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/good-contrast-of-cta-300x66.png 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: usertesting.com<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Users were much more likely to click on a CTA button that strongly contrasted with the background.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #4. Visual Hierarchy<\/h3>\n\n\n\n<p>When a landing page is designed, different elements have different purposes and priorities. The closer the design gets to the expectations of the visitors, the better. <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.elleandcompanydesign.com\/blog\/2015\/1\/21\/the-basics-of-visual-hierarchy-and-why-its-important-for-your-website\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/www.elleandcompanydesign.com\/blog\/2015\/1\/21\/the-basics-of-visual-hierarchy-and-why-its-important-for-your-website\">The visual hierarchy<\/a> has influence on&nbsp;where visitors look first. You might have heard about&nbsp;eye tracking studies. It\u2019s been around since the 1980s and it proved its significance.<\/p>\n\n\n\n<p>The two main patterns when designing the path of reading website content also applies on landing pages.<\/p>\n\n\n\n<p>Following <em class=\"markup--em markup--p-em\">the <strong>F shaped<\/strong><\/em><strong> pattern,<\/strong> users first start to read in a <strong class=\"markup--strong markup--p-strong\">horizontal movement <\/strong>across the upper section of the page. This is followed by a <strong class=\"markup--strong markup--p-strong\">second horizontal movement <\/strong>but it covers a shorter area. The last phase is when the visitors read <strong class=\"markup--strong markup--p-strong\">vertically <\/strong>on the left side, moving down. It&#8217;s worth noting&nbsp;that there can be more horizontal movements involved in the reading process.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"407\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/F-shape-reading-pattern.jpeg\" alt=\"f-shaped reading pattern example in e-commerce\" class=\"wp-image-9634\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/F-shape-reading-pattern.jpeg 800w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/F-shape-reading-pattern-300x153.jpeg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/F-shape-reading-pattern-768x391.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: <a class=\"markup--anchor markup--figure-anchor\" data-href=\"https:\/\/99designs.com\/\" href=\"https:\/\/99designs.com\/\" target=\"_blank\" rel=\"noopener\">99designs.com<\/a><\/p>\n\n\n\n<p>Another desired pattern is the so called <em class=\"markup--em markup--p-em\"><strong>Z shaped pattern<\/strong>. <\/em><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/thenextweb.com\/dd\/2015\/04\/15\/designing-websites-that-mirror-how-our-eyes-work-part-2\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/thenextweb.com\/dd\/2015\/04\/15\/designing-websites-that-mirror-how-our-eyes-work-part-2\/\">According to Jerry Cao<\/a>, when users consume less text-heavy, but visually \u201cricher\u201d content, they usually follow a Z shaped pattern.&nbsp;Using <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/capturly.com\/features\/scroll-heatmaps\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/capturly.com\/features\/scroll-heatmaps\"><strong class=\"markup--strong markup--p-strong\">scroll heatmap<\/strong><\/a> tools or click heatmaps can make it easy <strong class=\"markup--strong markup--p-strong\">to decide what goes where<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"412\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/z-shaped-reading-pattern.jpeg\" alt=\"\" class=\"wp-image-9635\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/z-shaped-reading-pattern.jpeg 600w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/z-shaped-reading-pattern-300x206.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/webdesign.tutsplus.com\/articles\/understanding-the-z-layout-in-web-design--webdesign-28\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/webdesign.tutsplus.com\/articles\/understanding-the-z-layout-in-web-design--webdesign-28\">webdesign.tutsplus.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #5. White&nbsp;space<\/h3>\n\n\n\n<p>The space around images, the margins, paddings, the space between lines. <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/uxmyths.com\/post\/2059998441\/myth-28-white-space-is-wasted-space\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/uxmyths.com\/post\/2059998441\/myth-28-white-space-is-wasted-space\">White space or \u201cnegative space\u201d<\/a> is wasted space.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>WRONG<\/p>\n<\/blockquote>\n\n\n\n<p>White space is more than just plain emptiness. Think of it as a \u201cless is more\u201d rule that helps to avoid distractions.<\/p>\n\n\n\n<p><em class=\"markup--em markup--p-em\">Some benefits of using white space:<\/em><\/p>\n\n\n\n<ul>\n<li>improves readability and prioritizes content, UI elements<\/li>\n\n\n\n<li>essential for keeping up a clean, elegant look<\/li>\n\n\n\n<li>guides the user<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>White space is an essential element in web design and \u201cis to be regarded as an active element, not a passive background,\u201d &#8211; Jan Tschichold<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #6. Optimize your&nbsp;Forms<\/h3>\n\n\n\n<p>Optimizing your forms is&nbsp;one of the most important things to do when it comes to website optimization\/landing page optimization. Imagine&nbsp;the forms as onions. They have layers, of which two are appearance and conversation. But the third, which is called relationship, plays a significant role in the game. If you need forms for your landing page, remember this simple fact:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>People hate&nbsp;forms.<\/p>\n<\/blockquote>\n\n\n\n<p>Especially registration forms. They won\u2019t like it no matter what, but you can make them less hated by building trust. Your best shot is not wasting the time of your visitors. When they find it too time-consuming to answer your question, you\u2019ll get bad quality information or simply false ones.<\/p>\n\n\n\n<p><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Avoid forms:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li>with multiple-choice questions that don\u2019t have the desired answer<\/li>\n\n\n\n<li>that ask for too much or too sensitive information<\/li>\n\n\n\n<li>that are too confusing and have to be filled out manually<\/li>\n<\/ul>\n\n\n\n<p><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">The three main elements your forms should contain are:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><em class=\"markup--em markup--li-em\">input fields<\/em> \u2014 where the user enters the information<\/li>\n\n\n\n<li><em class=\"markup--em markup--li-em\">labels <\/em>\u2014 describe what type of information is required<\/li>\n\n\n\n<li><em class=\"markup--em markup--li-em\">actions <\/em>\u2014 these allow the users to send in the filled forms<\/li>\n<\/ul>\n\n\n\n<p>The good news is that you can do a lot in order to <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.theuxblog.com\/the-ux-dilemma-why-do-people-hate-forms-63f8970321d1\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/medium.theuxblog.com\/the-ux-dilemma-why-do-people-hate-forms-63f8970321d1\">optimize your forms<\/a> and make them less annoying.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/optimize-register-form.jpeg\" alt=\"how to optimize registration form\" class=\"wp-image-9637\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/optimize-register-form.jpeg 600w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/optimize-register-form-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>You must declare the purpose of the form. Why they should fill it, what BENEFITS will they get by doing so and most importantly, how will the provided information be used by&nbsp;you?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #7. Stay simple and transparent<\/h3>\n\n\n\n<p>A landing page has to provide what it promises. The sole purpose of the landing page is to grab the attention after the visitors clicked on your ad, and convert them. Not more and not less.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Pick a purpose for your landing page and stick to&nbsp;it!<\/p>\n<\/blockquote>\n\n\n\n<p><em class=\"markup--em markup--p-em\">Decide what you want to achieve:<\/em><\/p>\n\n\n\n<ul>\n<li>registration on your website<\/li>\n\n\n\n<li>newsletter sign-up<\/li>\n\n\n\n<li>subscription to a service or purchase<\/li>\n<\/ul>\n\n\n\n<p>The list goes on, but no matter what, pick one and stick to it. The worst you can do, for example, is to advertise a promotion, and when the customers land on the page, they\u2019ll be swarmed by CTA (Call to Action) buttons of all kinds.<\/p>\n\n\n\n<p>Speaking of CTAs and links, <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/thelandingpagecourse.com\/call-to-action-design-cta-buttons\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/thelandingpagecourse.com\/call-to-action-design-cta-buttons\/\">make them outstanding<\/a>. The buttons \u2014 just like the whole page itself \u2014 should be able to tell what they are designed for.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"379\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/get-my-copy-now.png\" alt=\"good CTA example\" class=\"wp-image-9639\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/get-my-copy-now.png 800w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/get-my-copy-now-300x142.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/09\/get-my-copy-now-768x364.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: impact.com<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>In a nutshell, a good CTA should always stand out and explain itself without unnecessary guesswork!<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion:<\/h3>\n\n\n\n<p>Sometimes the definition of a landing page is misunderstood. It\u2019s often mixed with certain portions\/pages of a website at where visitors arrive; however, that\u2019s not the case. A dedicated landing page can improve rankings in search engines, generate valuable leads or improve credibility overall. It can be easy to create one with very little investment. However, if you want to convert visitors into active customers you can do wonders by following a few easy tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can be a real challenge to create a top-notch landing page. Not only that it needs to be eye-catching, but it also needs to be informative for your audience. If you already own a website, you should know by now how hard it can&nbsp;be to drive quality traffic to it and that\u2019s only the<\/p>\n","protected":false},"author":5,"featured_media":1011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[31,58,42,44,89,13,86,11,9,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 KILLER Landing Page UX Examples - Capturly Blog<\/title>\n<meta name=\"description\" content=\"UX deals with how your visitors feel when they interact with your product, and website. Let&#039;s check some website UX examples!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/7-ux-tips-for-killer-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 KILLER Landing Page UX Examples - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"UX deals with how your visitors feel when they interact with your product, and website. 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