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The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
All the different stages of your customer journey deserve your attention. When you constantly invest time and money into boosting your brand awareness, doesn’t it make sense to start leveraging that awareness to build more engagement and consequently profit? If you’re already able to bring people to your website – kudos to you! That kind
Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough. Customer expectations are assuredly going through a considerable transformation. Can
Are you ever left baffled why you have so many visitors to your site, but barely any of them are converting into paying customers? Or wonder why they spend so much time browsing your website and adding to their cart, only to abandon it at the checkout? Wouldn’t it be great to mind-read your customers
Everyone who owns or manages an online business has to deal with analytics at some level. Nowadays, analytics is often time-consuming. However, it can offer endless possibilities as we can draw conclusions from sharing social networking content and getting feedback on it. We have far more tools for analysis than we think. Understand the need
Before we can ask this question you need to understand what retention rate stands for. This is the key when it comes to determining how good your business is concerning customer experience. What does customer retention rate mean? In a nutshell, it can be defined as a metric that represents a number of customers that are
“Dear Website Owner! Hi! I’m your customer! Or I would have been if your website hadn’t driven me away. So out of the goodness of my heart I decided to notify you about the mistakes you made. First of all: what’s up with this terrible design? The backdrop is a simple shade of mild purple,
Setting up a startup can be quite a challenge. There are many factors that you need to consider when you are setting up a startup. You want to set it up in a way that will maximize the growth potential of it. One area that can help your startup grow faster and gain friction in
With there being an infinite number of businesses nowadays, both online and not, it is essential for your brand to stand out to achieve success. You can earn some success level without being niche, especially if your product or service is highly sought after. Yet, niche branding can make your brand easily identifiable and push
2021 is shaping up to be a weird year, probably even more bizarre than 2020. That’s because the impact of Covid-19 and the changes that are happening this year will take effect in 2021. The pandemic has broadly benefited the digital marketing industry, increasing engagement with it, and intensifying competition. There have been drawbacks, too,