Tep is an adorable fitness tracking app working like a tamagotchi. We’ve conducted a short interview with their CEO about how they use Capturly for the optimization of their website.
For those of you who are to busy to read the whole article, we have made a little summary of the numbers in connection with Tep, before and after their optimization process with Capturly.
How did Capturly help you and your startup?
Without Capturly, we wouldn’t have been able to implement those changes according to the needs of our users. Capturly has helped us to improve our metrics easily and effectively. We own a huge thank you for you, guys! — Akos, CEO of Tep
In your opinion, what was the biggest problem of your website you have encountered with?
Well, that’s a hard question, because we’ve made some improvements which are equally crucial, but I can tell you the biggest one.
At that time we had adequate traffic coming to our website, but for some reason, they didn’t reach the next step of our conversion funnel, which is obviously downloading the app.
Fortunately (after taking a look at just a few of the recordings) the visitor playback feature of Capturly made the problem crystal clear. Our visitors were very impatient, they didn’t even wait until the website completely loaded. It only took minutes to implement a splash page and it resulted in 10.07% decrease in our bounce rate! Since then, we’re continuously monitoring our page load time with the Capturly Dashboard feature.
What’s your favorite Capturly feature?
Definitely the heatmaps.
The ultimate conversion goal for us is to increase our downloads, so we have to put the emphasis on the CTAs. The heatmaps of Capturly have been a huge help in optimizing them.
The scroll heatmap made us realize that people didn’t care enough to scroll down until the section where we had the OS specific CTAs. Less than 25% of the users reached that point. That’s a huge loss, we want every potential user to see it, so they can flawlessly continue their journey of becoming one of our users.
That’s why we’ve decided to place 3 CTAs in the header section. This way it’s always above the fold, so every single visitor of our website can see it. This little hack increased our downloads by an incredible 20k. Crazy, right? For just $40, our conversion rates rocketed like never before.
Were there any problems which really surprised you?
Of course. There are problems which can be unraveled by examining only statistical data. But some of the problems are not like that. We had a surprising observation in connection with the screenshots. The click heatmap revealed that many of the users wanted to see more. They clicked on the pictures, because they might have thought it would zoom in or open up a gallery etc. The truth is that none of them were there.
Our users wanted motion, wanted action, so we gave it to them. Now our little giraffe appears next to the CTAs in the header, so they can see the app working without having to do anything. They don’t need to scroll or click on the pictures.
Those heatmaps solved problems we wouldn’t even think about in the first place. I have to say that the ROI of Capturly is huge, people would be foolish not to choose Capturly for their websites.
Having seen the success story of Tep, we can all agree that those minor alternations lead to a huge improvement. With a traditional analytic software, they might not have realized these problems and their underlying causes.
Do you want to achieve success too?
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