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A business startup requires effort to push its productivity higher, which is possible by following an effective growth strategy. Marketers must follow various techniques by analyzing the competition, audience, and scope of their services in the targeted industry. The growth process for an effective marketing strategy should involve content marketing, social media marketing, and marketing
Ever since the pandemic upended our world, businesses across multiple sectors are fast evolving to drive successful digital transformations. They have more or less learned to work and thrive online, help their workforce find a balance between work and home lives, and still drive greater profits. The rise in online activity naturally resulted in a
Setting up a startup can be quite a challenge. There are many factors that you need to consider when you are setting up a startup. You want to set it up in a way that will maximize the growth potential of it. One area that can help your startup grow faster and gain friction in
These days there are as many SEO tools out there as grains of sand. How are you supposed to sift through 100s of options to find the 1 or 2 best tools for your business? Doing so would take countless hours and still may not end up fruitful. The problem is: you absolutely have to
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.
We, as human beings, are visual creatures who constantly take in and process information through our eyes. That’s the reason why we should never underestimate the power of product images. Great product images can evoke certain emotions in shoppers, ultimately leading to a purchase. While many factors can influence the decision of your potential customers,
Data is a highly valuable asset for any modern business. It helps businesses understand and improve their processes, thereby saving time and money. But data is meaningless until its conversion into usable information. Data science is the process of mining large sets of structured and unstructured data and determining covert patterns to obtain actionable insights.
When you look at a fancy website that offers good user experience at the same time you might think it probably lacking optimization opportunity. The same goes for ugly sites. They must be sacrificing beauty for SEO. So what should you pick at the end of the day? The Beauty or the Beast? History Back
Modular marketing is a relatively new concept that has started gaining traction in recent years. It’s the process of breaking down your marketing efforts into smaller, more manageable pieces. The idea behind modular marketing is to make it easier for all parties involved — including marketers, salespeople, operations staff, and even customers — to work
Representing the process of planning, creating, and sharing content with a target audience, content marketing is a brilliant way to raise brand awareness, encourage consumers to take action, and increase revenue. But as any good marketer knows, content marketing isn’t a certain, fail-safe method for generating conversions. Posting content that audiences find interesting and valuable