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Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing
Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, SEO-friendly blog and wait for the magic to happen, but your blog conversion rate may still remain low. Surely, there’s something amiss! Many websites get high blog conversion rates and what they
The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
Did you know that there are nearly 3.5 billion active social media users in the world? That is a number that can no longer be taken lightly on the business side. That’s why social media platforms are playing an increasingly important role in the marketing activities of companies, be they successful small and medium enterprises, large
So you want to pursue UX design as a career? Are you worried about the future of UX as a discipline or that robots will take your job? Do you want to stay ahead of your competition by eyeing future trends? If you answered yes to any of these questions, this guide is for you!
The Internet community and the number of websites are vast, only to be outnumbered by the plethora of web analytics-related terms that sound similar but have different meanings. Have you ever felt lost between terms like pageview, visit, and session? We are here to help you out on this one. In this article, we clarify
The COVID-19 pandemic has had a volatile impact on the global economy. While retail sales tanked in the brick-and-mortar set-up, the online business arena saw a phenomenal acceleration. According to a source, at least 85,000 businesses – both B2B & B2C – set up their online stores to capture their niches that have now shifted
Are you thinking about redesigning your website? You should take into consideration that once your page loads, people form an opinion in .05 seconds. There is no place for unnecessary elements and bugs there. However, there are some things to keep in mind when redesigning a website. This article will explain what a website redesign
Have you ever felt that your conversion rate is too low? Actually, the value of conversion rates can be very different and variable across different online industries. The average conversion rate for websites is 2.35%, however, the average return on investment (ROI) for those using CRO tools is 223%. CRO statistics indicate that investing in
Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently. An increase in profits will massively take your