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A business startup requires effort to push its productivity higher, which is possible by following an effective growth strategy. Marketers must follow various techniques by analyzing the competition, audience, and scope of their services in the targeted industry. The growth process for an effective marketing strategy should involve content marketing, social media marketing, and marketing
Ever since the pandemic upended our world, businesses across multiple sectors are fast evolving to drive successful digital transformations. They have more or less learned to work and thrive online, help their workforce find a balance between work and home lives, and still drive greater profits. The rise in online activity naturally resulted in a
A website is a living, breathing entity that needs to be updated regularly in order to keep it relevant and engaging for users. If you’re not updating your website consistently, you’re doing yourself and your business a huge disservice. So, how often should a website be updated? The answer isn’t as cut and dry as
Hey there! Glad to see that you are all set to make a perfect WordPress website for your e-commerce brand. However, your presence here makes it evident that you have not selected the theme yet, but guess what? There’s nothing to worry about – we’ve got you covered! If you are struggling to choose a
One of the most important aspects of user experience (UX) research is analytics. By understanding how users interact with your content, you can make informed decisions about what to change or improve in order to meet their needs better. However, simply relying on web analytics data isn’t enough – you also need to understand why
Imagine that you have attracted several leads to your site, but only a portion of them make a purchase. So what to do now? Conversion rate is a quintessential metric when we talk about measuring the success of your online business. In terms of sales, it indicates how many leads are “converted” (i.e. become paying
These days there are as many SEO tools out there as grains of sand. How are you supposed to sift through 100s of options to find the 1 or 2 best tools for your business? Doing so would take countless hours and still may not end up fruitful. The problem is: you absolutely have to
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about