Online sales are very tempting for many. There is no need for salesmen or employees. Everything can be measured using all kinds of web analytics tools. Things can be automatized and so on. At first glance, it looks very simple: you launch a webpage run a few ad campaigns, and customers are coming champagne bottles
As Black Friday is the traditional holiday when it comes to both offline and online shopping, Cyber Monday has shown its true potential by taking half of the crown. It was first announced in 2005, and since then, more and more traffic has been accumulated in electronic commerce. The event first appeared in Canada, but